Business Wire to Host Webinar: “The New Realities of PR Visibility (And How to Adapt)”

Learn how to optimize news releases for maximum SEO and GEO visibility

original Business Wire hosts webinar, The New Realities of PR Visibility, on October 14, 2025, with expert tips on optimizing press releases for SEO, GEO, and AI discovery. Speakers include Mark Healy, Evan Pondel, and Emily Greifeld.

Business Wire hosts webinar, The New Realities of PR Visibility, on October 14, 2025, with expert tips on optimizing press releases for SEO, GEO, and AI discovery. Speakers include Mark Healy, Evan Pondel, and Emily Greifeld.

SAN FRANCISCO--(BUSINESS WIRE)--Business Wire invites public relations, investor relations, and communications professionals to join an expert-led webinar, “The New Realities of PR Visibility (And How to Adapt),” to learn how to optimize press releases and PR strategies for SEO, GEO, and AI-driven discovery.

Get expert advice for optimizing your press releases for SEO, GEO, and AI visibility.
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Register now for this 60-minute virtual event taking place on Tuesday, October 14, 2025, at 10 a.m. PT / 1 p.m. ET. Get practical tips for improving press release visibility, credibility, and impact amid shifts in media and AI discovery.

Panelists include:

Mark Healy, Founder, Heals LLC: SEO and content strategy expert specializing in GEO, SERM, and AEO
Evan Pondel, Founder/CEO, Triunfo Partners: Communications and investor relations strategist with 25+ years of journalism and PR experience
Emily Greifeld, Vice President, The Pollack Group: Expert in integrated communications campaigns, media relations, and corporate reputation management

The session will offer actionable tactics and examples to help professionals enhance their PR efforts and drive meaningful results:

Spot Emerging Trends: Understand shifts in search and AI-powered discovery.
Future-Proof Your PR: Structure press releases as durable digital assets optimized for SEO and AI visibility.
Work Smarter with AI: Learn how to collaborate with AI tools and understand signals that influence visibility on platforms like ChatGPT, Perplexity, and Gemini.
Measure What Matters: Track SEO value, brand visibility, referral traffic, and AI-driven mentions of your brand.

Register Now

About Business Wire

Business Wire, a Berkshire Hathaway company, has been the global leader in press release distribution and regulatory disclosure for over 60 years. Trusted by thousands of organizations worldwide, Business Wire provides innovative solutions to deliver news with accuracy, reach, and impact.

For more information about Business Wire, please email info@businesswire.com or call 888.381.9473. Subscribe to the Business Wire blog for communications industry trends and tactics delivered to your inbox, and follow Business Wire on X, LinkedIn, Facebook, and Instagram.