Business Wire to Highlight Press Release Discovery at ICON 2025

SAN FRANCISCO--(BUSINESS WIRE)--Business Wire, the global leader in press release distribution and brand visibility, is proud to announce its sponsorship and participation at PRSA ICON 2025, taking place in Washington, D.C., October 28–30. As part of the conference, the newswire will exhibit, host a breakout session, and share how Business Wire serves as the visibility engine for your news.

Visit Business Wire at booth #227, where the team will showcase strategies for optimizing press releases for search and AI visibility, as well as tools for measuring engagement and tracking ROI.

Breakout Session: Building Brand Reputation and Maximizing Press Release Visibility

On Wednesday, October 29, at 4:15 PM ET, Business Wire will host a breakout session at ICON examining how AI is reshaping press release visibility and brand reputation. Titled “The Visibility Engine: Building Brand Reputation in the Age of GEO and AI,” the session will cover how to:

• Stay ahead of industry shifts by understanding how LLMs and GEO influence visibility and brand reputation.
• Ensure your press releases stand out with proven strategies for AI-driven search and discoverability.
• Strengthen your brand’s authority by tracking visibility, sentiment, and reputation across AI platforms.

Featured speakers include Michael Brito, Global Head of Data and Intelligence, Zeno Group, and Jacqueline Jakovac, SVP Digital Strategy and Platforms, Citi.

Professional Headshots with Photographer Damon Bowe

Also on Wednesday, from 10:00 AM to 2:00 PM ET, attendees can stop by Business Wire’s booth for free professional headshots courtesy of photographer Damon Bowe. Perfect for refreshing LinkedIn profiles, media kits, or internal communications, the headshots are available on a first-come, first-served basis. Additional photos or retouching services can be purchased directly through Damon.

The Visibility Engine Behind Your Headlines

Business Wire goes beyond press release distribution by optimizing every press release for SEO and GEO, helping clients maximize visibility in search, AI platforms, and media. With unmatched global reach and tools that amplify stories across channels, Business Wire ensures news is discoverable, credible, and measurable. Meet with the team at ICON 2025 to learn how Business Wire drives news discovery, credibility, and ROI.

About Business Wire

Business Wire, a Berkshire Hathaway company, has been the global leader in press release distribution and regulatory disclosure for over 60 years. Trusted by thousands of organizations worldwide, Business Wire provides innovative solutions to deliver news with accuracy, reach, and impact.

For more information about Business Wire, please email [e-mail] or call 888.381.9473. Subscribe to the Business Wire blog for communications industry trends and tactics delivered to your inbox, and follow Business Wire on X, LinkedIn, Facebook, and Instagram.