Unlock Engagement with Press Release Features

Business Wire’s press release features are designed to maximize your story’s visibility and engagement. Highlighted company details, a release summary, rich-text formatting, callout text, and more, all help your news stand out.

Request a Meeting

Optimize Your Press Release for Engagement

Showcase your brand, highlight important information, enhance your release with multimedia elements, and more with Business Wire's press release features.

Company Branding

Showcase Your Company Details

Boost brand awareness and increase inbound traffic with Business Wire’s company branding opportunities. Include your full-color logo – linked to your site – and essential company details next to your press release published on our site. Below your release, your company’s most recent press releases are displayed for readers to learn more about you.
View Examples
Example of company branding opportunities on a Business Wire press release
Multimedia Enhancements

Captivate Audiences with Imagery

Enrich your press release with high-quality multimedia elements such as photos, videos, infographics, GIFs, and more. Business Wire’s multimedia press releases feature an imagery carousel, allowing readers to view, download, and easily share your assets. Include keyword-rich captions with your visuals to add context and aid in SEO. Captivating multimedia assets combined with detailed captions enable journalists and media outlets to utilize visuals more frequently and effectively.
Learn More
Example of multimedia on a Business Wire press release
Release Summary

Highlight Your News at a Glance

Business Wire’s Release Summary feature highlights the key takeaways of your news, giving readers an at-a-glance preview of your announcement and encouraging them to read more. Including a Release Summary with your press release on BusinessWire.com also helps boost your press release’s discoverability in both traditional and AI-powered search. 

See Examples
Example of business contact information on a Business Wire press release
Rich Text Editing

Emphasize Your News Highlights

All Business Wire press releases include rich-text formatting – like bold or italic text, bulleted lists, or tables – making your news clear and engaging.  Want to emphasize a quote or statistic? Callout Text is designed to draw readers’ eyes. And with a built-in Share button, your press release can instantly be posted to X, extending your reach. 

View Examples
Example of call out text on a Business Wire press release
Translations

Deliver Your Story in Multiple Languages

Releases distributed outside the U.S. by Business Wire receive translation assistance. All published release versions are accessible with a single click. 
View Examples
Example of a translated Business Wire press release
Contact Information

Make It Easy to Connect 

Include direct links to your active social media profiles and relevant hashtags to enhance engagement with your press release. Additionally, your media, investor, and other company contacts are displayed for journalists and others to easily contact you. 

View Examples
Example of hashtags, social media profiles and contact information on a Business Wire press release

Get a jumpstart with our press release template.

Download Now

Elevate & Analyze Your Press Release

Boost your press release performance and ROI with Business Wire’s full suite of services. Add multimedia to make your news more engaging, target key audiences for precise reach, and track results with detailed analytics. These enhancements increase visibility and deliver measurable outcomes aligned with your goals.

Custom Photos & Videos

Enrich Your News with Multimedia

Boost engagement and capture reader attention with dynamic and visually appealing content that complements and amplifies your message. Need help creating your own? Business Wire clients can work with AP Content Services to create compelling multimedia content for their press releases and broader marketing communications.
Explore Media Options
man and woman looking at photos on a digital camera
PRESS RELEASE DISTRIBUTION

Reach Key Audiences

Business Wire’s customer success and editorial experts collaborate with you to develop the most effective distribution strategy for your press release, ensuring it reaches top media outlets, trade press, and key audiences through our targeted circuits and distribution lists.
See Distribution Lists
man and woman collaborating on a laptop
Press Release Analytics

Track Your Results & Prove ROI

Understand the performance of your news with Business Wire’s user-friendly press release analytics reports. Track audience engagement and media coverage and organize your report interface according to your preferences.
Explore Reports
illustrated graphic of an analytics dashboard

Deliver Your News with Confidence

See All Testimonials

Maximize Engagement on Your Releases

See More

Ready to Share Your News?

Turn your press releases into tomorrow's headlines. We're standing by to help you distribute your news.
Get Started