Optimize Your Press Release for Engagement
Showcase your brand, highlight important information, enhance your release with multimedia elements, and more with Business Wire's press release features.
Company Branding
Showcase Your Company Details
Boost brand awareness and increase inbound traffic with Business Wire’s company branding opportunities. Include your full-color logo – linked to your site – and essential company details next to your press release published on our site. Below your release, your company’s most recent press releases are displayed for readers to learn more about you.
Multimedia Enhancements
Captivate Audiences with Imagery
Enrich your press release with high-quality multimedia elements such as photos, videos, infographics, GIFs, and more. Business Wire’s multimedia press releases feature an imagery carousel, allowing readers to view, download, and easily share your assets. Include keyword-rich captions with your visuals to add context and aid in SEO. Captivating multimedia assets combined with detailed captions enable journalists and media outlets to utilize visuals more frequently and effectively.
Rich Text Editing
Emphasize Your News Highlights
Create a compelling headline and subheadline to make your press release stand out. Use Business Wire’s Release Summary feature to enhance comprehension and entice readers to explore further. All Business Wire press releases include rich-text formatting options to bold or italicize text, add financial tables, organize information into bulleted lists, and more, making your news eye-catching and readable. Want to call out a specific line, quote, or statistic? Highlight a key message or quote with callout text.
Elevate & Analyze Your Press Release
Boost your press release performance and ROI with Business Wire’s full suite of services. Add multimedia to make your news more engaging, target key audiences for precise reach, and track results with detailed analytics. These enhancements increase visibility and deliver measurable outcomes aligned with your goals.
Custom Photos & Videos
Enrich Your News with Multimedia
Boost engagement and capture reader attention with dynamic and visually appealing content that complements and amplifies your message. Need help creating your own? Business Wire clients can work with AP Content Services to create compelling multimedia content for their press releases and broader marketing communications.
PRESS RELEASE DISTRIBUTION
Reach Key Audiences
Business Wire’s customer success and editorial experts collaborate with you to develop the most effective distribution strategy for your press release, ensuring it reaches top media outlets, trade press, and key audiences through our targeted circuits and distribution lists.
Deliver Your News with Confidence
Business Wire’s platform is easy to use and interfaces with Workiva by quickly readying our earnings releases for distribution. The best value comes from the dedicated, experienced professionals who are quick to help and share tips.
David W. Patti
Communications & Marketing
Customers Bank
Communications & Marketing
Customers Bank
