Measuring Your Impact
Unlock ROI with Press Release Analytics
Measuring the effectiveness of your press releases is crucial to understanding your ROI. Preparing a press release to share your important news requires significant time, thought, and effort. By evaluating the results of your press release distribution, you gain insights into how your news connects with audiences, enabling you to refine your messaging and strategies. Business Wire’s NewsTrak provides you with the key performance metrics you need.
ROI in PR
ROI in PR
Understanding ROI for your PR campaigns is crucial for measuring success, justifying budget allocation, and demonstrating the tangible value of your efforts.
Drive ROI with Data
Drive ROI with Data
Reviewing press release performance analytics allows you to track engagement, audience reach, and media impact, helping you directly tie your efforts back to ROI.
Track, Analyze, Succeed
Track, Analyze, Succeed
Analyzing press release performance offers key insights into audience preferences, enabling you to refine future PR campaigns for enhanced effectiveness and reach.
User-Friendly Interface
Navigate Your Data Quickly & Easily
NewsTrak is designed with user-friendliness in mind, allowing you to analyze your press release performance effortlessly. Its intuitive interface enables quick navigation and efficient access to key metrics, saving you valuable time. With customizable features, you can easily tailor your reporting experience to focus on the insights that matter most to you.
View Your Key Metrics, Your Way
View Your Key Metrics, Your Way
View key metrics and drill down for detailed insights. Customize your report interface with our drag-and-drop feature, so the data that is most important to you is always readily available.
Visualize Your ROI
Visualize Your ROI
With NewsTrak, you can view press release metrics in graph or table formats for flexible data analysis. This adaptability ensures a personalized reporting experience that highlights your most valuable insights.
Find Your Reports with Ease
Find Your Reports with Ease
NewsTrak allows you to search and sort your press releases in multiple ways, making it easy to quickly find the report you need.
Test, Measure, & Adapt
Monitoring your press release analytics is crucial for understanding the impact of your news. By analyzing data and testing various strategies, you can identify what works best and adapt your approach for future releases. Focus on key metrics to guide your efforts, allowing you to refine your messaging and enhance overall engagement.
Key Metrics
Study Your Impact
Business Wire's NewsTrak provides valuable insights into your press release performance, showcasing primary data points such as total release views, link clicks, and online postings at the top of each report. You can drill down into each section of your report for more detailed insights.
Track Audience Views
Track Audience Views
Track viewership activity for the first 24 hours, 7 days, 30 days, or for the lifetime of your press release. Plus, view release traffic by source, location, and language.
Analyze User Engagement
Analyze User Engagement
Get a complete count of reader interactions with your news, including link clicks and social shares, along with insights into total views of your photos, videos, and other visuals for each press release.
Understand Syndication & Reach
Understand Syndication & Reach
See a list of websites hosting your press release and each site’s unique visitors per month (UVPM), which can be sorted alphabetically or by UVPM.
Compare & Conquer
Compare & Conquer
Track the history of your press releases and compare different press release reports to identify trends and patterns.
Download Press Release Reports
Download Press Release Reports
Download your reports as PDF or Excel files for further performance data analysis. Review your results and share them as needed.
Set Custom Date Ranges
Set Custom Date Ranges
NewsTrak’s date picker lets you view press release data for a custom time range. Report data updates according to your selected timeframe, enabling you to understand performance over time.
Optimize Your Press Releases
With the right data, you can make strategic decisions about how and where to optimize your press releases in the future.
NEWS DISTRIBUTION
Reach the Right Readers
Leverage Business Wire’s distribution network to strategically target your news. By pinpointing your audience based on key factors such as location, industry, and interests, you can ensure that your message resonates with the right people, maximizing engagement and impact.
PHOTOS, VIDEOS, & MORE
Optimize Your News with Visual Content
Incorporating multimedia elements into your press release not only captures journalist interest but also helps simplify complex concepts, making your news more accessible and engaging. By adding photos, videos, infographics, or interactive content, you create a stronger connection with your audience, enhancing the overall impact of your message.
PRESS RELEASE FEATURES
Elevate Your Storytelling
Business Wire's press release features empower you to tell your story effectively by incorporating rich-text formatting, multimedia elements, callout text, and other dynamic content options. Create visually appealing and informative releases that engage your audience, clearly convey your message, and make you stand out in a crowded news landscape.
