Business Wire Guides

Explore Business Wire's guides for public relations and investor relations professionals. Discover communication strategies, practical advice, media relations insights, and proven techniques to help you achieve your goals and generate ROI.
Guides

GEO and AEO Best Practices Checklist

Make your press releases AI-ready. Learn how to optimize for Generative and Answer Engines (GEO & AEO) to boost visibility, credibility, and discovery across AI platforms and search.
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Press Releases

Business Wire’s Q4 Holiday PR Playbook

Press Releases

Press Release Distribution Strategy Planner & Template

Press Releases

100 Press Release Ideas & Reasons to Submit Your News

International Distribution

Going Global: Effective International Press Release Distribution

Press Releases

Press Release Essential Checklist

Press Releases

SEO Best Practices Checklist

International Distribution

Elevate Your Media Outreach Game

Investor Relations

Earnings Release Checklist

Media Relations

Journalist Feedback Survey

Press Releases

Business Wire's Tips for Writing a Press Release

Investor Relations

Best Practices for Enhancing Earnings Releases

Press Releases

Distributing Your Press Release in Five Steps

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