Optimize Your Press Releases for AI: GEO & AEO Best Practices Checklist
Getting your news discovered by AI platforms and search engines means structuring content for both human readers and generative tools. Press releases must be AI-friendly to appear in answer engines, chatbots, and recommendation systems. With the right GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies, your news can reach wider audiences, be cited accurately, and drive engagement.
What You’ll Learn
Business Wire’s GEO & AEO Best Practices Checklist guides you through making your press releases AI-ready.
- Write AI-friendly headlines that are clear, descriptive, factual, and easy for AI to interpret.
- Lead with key facts such as names, dates, locations, and data in the first paragraph for quick extraction.
- Maintain a neutral, trustworthy tone that mirrors how people ask questions online or via voice search.
- Highlight key information using Business Wire’s Release Summary and Callout Text features.
- Optimize for AI comprehension with lists, bullet points, Q&A sections, and multimedia captions.
- Distribute via high-authority channels like Business Wire’s trusted distribution network to boost human and AI recognition.
Why It Matters
AI-optimized press releases increase visibility, credibility, and discovery in a world where generative platforms influence what audiences see and trust. With Business Wire’s GEO & AEO checklist, you’ll have a clear roadmap to ensure your news gets published and found by the people and platforms that matter most.
