Transform Your Press Releases for Engagement
Make your press releases pop with Business Wire’s built-in features, designed to make your news easily readable and shareable. Incorporating multimedia assets like photos, videos, infographics, and more, grab attention and increase media coverage opportunities, engagement, and reach. Ready to make a bigger impact with your news?
Unlock the Full Potential of Your News
For effective communication, your press release needs to be both readable and engaging. Business Wire works with you to ensure your releases are optimized to capture attention and drive results.
Format for Readability
The readability of your press release is essential for effective communication. Well-structured content enhances engagement and increases the likelihood of your message being picked up and shared. Business Wire’s patented NX network guarantees that your press releases are fully formatted and branded, allowing journalists and readers to quickly grasp key information. Special formatting—such as bold or italic text, bulleted lists, and financial tables—is preserved as your press release crosses the wire, maintaining its professional appearance and readability.
Make Your News Interactive
Lean on Experts for Guidance & Support
Featured Success Story
To share their innovative data, BioTalent Canada distributed an interactive media release in English and French, highlighting key takeaways for media outlets, industry analysts, and interested consumers.
+48%+47%+46%+45%+44%increase in traffic to landing page+21%+20%+19%+18%+17%boost to release engagement
Sample Press Releases
Business Wire's Press Release Features in Action
Discover how incorporating Business Wire’s complimentary press release features can elevate your news and generate valuable results. Explore live examples that leverage our built-in engagement features, such as callout text, links to social media platforms, and prominently placed company details.
