+21%+20%+19%+18%+17%overall website engagement+28%+27%+26%+25%+24%release views+30%+29%+28%+27%+26%multimedia views+48%+47%+46%+45%+44%traffic to report landing page
the problem
Fresh Approach with Innovative Report
BioTalent Canada generated a report with leading biotech associations to highlight the needs, opportunities, and challenges in Canada’s emerging biotech sectors. Featuring data on AI, digital health, and medical cannabis, they turned to Business Wire Interactive Media for a modern format that matched their innovative approach.
Turning to Interactive Media
Business Wire's Interactive Media transforms static content into engaging, interactive experiences that capture attention, boost engagement, and drive deeper audience connections.
The Results
Compared to BioTalent Canada’s past five news releases, their interactive release had 28% more views, 30% more multimedia views, and 48% more clicks. Overall, they saw a 21% increase in website engagement.
Make Your Next Release Interactive
Learn why Spok and others use Business Wire Interactive Media to share their news.