Unlock Search Visibility: SEO Best Practices Checklist for Press Releases
Getting your news in front of the right people means showing up where they’re looking—and that starts with search. Press releases must be discoverable not only by journalists and stakeholders but also by search engines and AI. With the right SEO strategies, your content can reach wider audiences, rank higher in search results, and drive more engagement from the start.
What You’ll Learn
Business Wire’s SEO Best Practices Checklist walks you through how to make every press release more search-friendly, including:
- How to choose and place primary and supporting keywords for maximum visibility
- Headline and subheadline tips that improve click-throughs on search and social
- Best practices for summaries, anchor text, and callouts that boost discoverability
- The role of images, captions, and alt text in SEO performance
- How to use geographic targeting to enhance local search results
Whether you’re writing your first release or refining your current process, these tips will help ensure your content doesn’t just get published—it gets found.
Why It Matters
SEO-optimized press releases extend your reach, improve your visibility, and drive better results from your distribution. With Business Wire’s checklist, you’ll have a clear roadmap to enhance your strategy and ensure your message connects with the audiences that matter most.
