Build a Results-Driven Press Release Strategy
Crafting a press release is only the first step. To maximize visibility and results, you need a press release distribution strategy that is intentional, timely, and measurable. That’s where Business Wire’s Press Release Distribution Strategy Planner comes in. This free tool helps you plan, organize, and track your news distribution so every announcement delivers greater impact.
With this planner, you can align business objectives with key messages, choose the right mix of distribution channels, including wire services, journalist outreach, trade media, and social media amplification, and measure performance across KPIs. Whether you’re announcing a product launch, promoting an event, or positioning your company as a thought leader, you’ll have a structured way to ensure your story gets in front of the audiences that matter most.
Who Should Use This Planner?
Business Wire’s Press Release Distribution Strategy Planner is designed for PR and communications professionals, marketers, and business leaders who want to bring more focus and efficiency to their news strategy.
If you’re new to press releases, you’ll find a step-by-step template to guide your outreach. If you’re an experienced communicator, Business Wire’s planner is a way to streamline workflows, align teams, and capture lessons learned for continuous improvement.
Why Press Release Distribution Planning Matters
Every press release is an opportunity to build credibility, increase brand awareness, and strengthen media relationships. A strong distribution strategy ensures your press release is not only published but also discovered, read, and shared across traditional media, search engines, and AI-driven platforms.
With this planner, you’ll be able to:
- Define clear objectives and KPIs for every news release
- Identify and prioritize your target audiences and outlets
- Coordinate tasks, timelines, and responsibilities across teams
- Maximize reach through a mix of earned, owned, and paid channels
- Track performance metrics and refine future campaigns
Pair this planner with Business Wire’s trusted global distribution network and reporting tools, and you’ll have everything you need to amplify visibility, strengthen engagement, and achieve your communications goals.
