Newsroom | 19972 results
Sorted by: Latest
-
Walmart s’apprête à acquérir Vibe.co pour élargir l’accès à la publicité sur la TV connectée
BENTONVILLE, Arkansas et NEW YORK--(BUSINESS WIRE)--Walmart et Vibe.co ont annoncé aujourd’hui avoir conclu un accord en vertu duquel Walmart acquerra Vibe.co, une plateforme publicitaire en libre-service dédiée à la TV connectée (CTV), conçue pour simplifier la publicité des petites et moyennes entreprises (PME) et des marques du marché intermédiaire. La transaction est soumise aux conditions de clôture habituelles, notamment à l’expiration ou à la résiliation anticipée du délai d’attente appl...
-
Clutch Report: Consumers Are Rejecting AI Creative, Proving the Value in Human-First Branding
WASHINGTON--(BUSINESS WIRE)--Clutch today released new research on how consumers perceive and respond to branding in an AI-saturated landscape, revealing a clear consumer preference for what feels genuinely human. The survey of 408 U.S. consumers finds that 93% say it matters that a brand's communications feel like they came from a real person, and 55% view a brand less favorably once they can tell AI produced the creative. “Consumers are sending a clear signal: they want to know there's a real...
-
Klick Health Roars Again, Crowned 2026 Cannes Lions ‘Healthcare Agency of the Year’ and ‘Healthcare Network of the Year’
CANNES, France & TORONTO--(BUSINESS WIRE)--Klick Health made history at the Cannes Lions Festival of Creativity last night by earning the titles of “Healthcare Agency of the Year” and “Healthcare Network of the Year.” "We're so honored to be recognized for our work,” said Klick Chief Creative Officer Rich Levy. “Awards like these are only possible when an entire agency is committed to creating a body of work that changes lives; delivers real-world results; and meets the highest standards of str...
-
Otonal Launches Localization Service to Adapt English Podcasts and Audio Ads for the Japanese Market
TOKYO--(BUSINESS WIRE)--Otonal launched a service to adapt English podcasts and ads for Japan, featuring culturally tailored scripts and native voice casting....
-
Walmart to Acquire Vibe.co to Expand Access to Connected TV Advertising
BENTONVILLE, Ark. & NEW YORK--(BUSINESS WIRE)--Walmart and Vibe.co today announced they have entered into an agreement under which Walmart will acquire Vibe.co, a self-serve, connected TV (CTV) advertising platform designed to simplify advertising for small and mid-sized businesses (SMB) and mid-market brands. The transaction is subject to customary closing conditions, including the expiration or early termination of the applicable waiting period under the Hart-Scott-Rodino Antitrust Improvemen...
-
Airtasker Launches in NYC to Connect New Yorkers With Trusted Local Help and a New Way to Earn as Cost of Living Rises
NEW YORK--(BUSINESS WIRE)--Airtasker, a leading online marketplace connecting people who need tasks done with skilled Taskers ready to help, today announced its official launch in New York City. To celebrate, new customers who sign up during the launch period — June 23 through July 12 — will receive a $100 Airtasker voucher toward their first task. Unlike traditional service platforms that assign workers or cap users to predefined categories, Airtasker operates as an open marketplace — customer...
-
Mundial Media Launches Brand Sentiment Report Powered by Cadmus AI; Mariana Magadan Promoted to Senior Vice President of National Sales
LOS ANGELES--(BUSINESS WIRE)--Mundial Media, the AI-powered advertising platform built to understand culture through machine learning, today announced the launch of its Brand Sentiment Report, powered by Cadmus AI, alongside the promotion of Mariana Magadan to Senior Vice President of National Sales. The Brand Sentiment Report, available in Q3 2026, provides advertisers with a real-time view of how their brands appear across more than 750 multicultural publishers. The announcement reflects Mund...
-
Novi Files Provisional Patent Application for AI Product Selection Intelligence System
SAN FRANCISCO--(BUSINESS WIRE)--Novi announced it has filed a provisional patent application with the United States Patent and Trademark Office....
-
MediaPSC Launches “Premier Social Media Package” – A Comprehensive Video + Social Media Marketing Solution for Healthcare Providers
DALLAS--(BUSINESS WIRE)--MediaPSC a leading digital media and content production company serving the healthcare industry, today announced the launch of its new “Premier Social Media Package,” a fully integrated video production and social media marketing solution designed specifically for providers and their healthcare practices seeking to elevate its digital presence and grow patient engagement. Built from more than 15 years of experience producing premium digital content, the Premier Social M...
-
Samenvatting: Forrester onthult de agenda's voor de 2026 Technology & Innovation Forums In Noord-Amerika en EMEA
AUSTIN, Texas & LONDEN & NEW YORK--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) maakte vandaag de volledige conferentieagenda's bekend voor zijn Technology & Innovation Forum Central (Austin, 14–15 september 2026), Technology & Innovation Forum EMEA (Londen, 30 september - 1 oktober 2026) en Technology & Innovation Forum East (New York City, 4–5 november 2026). Het thema van dit jaar, “The IT Singularity”, neemt het nieuwe AI-tijdperk onder de loep, waarin AI alom tegenwoordig is gewor...