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NEW YORK--(BUSINESS WIRE)--Comcast Advertising Launches Outcomes+, a Next Gen Targeting and Attribution Solution Across Traditional and Streaming TV...

NO-HEADQUARTERS / REDWOOD CITY, Calif.--(BUSINESS WIRE)--PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, and Untapped Growth, a multibillion-dollar media buying collective built for independent agencies and mid-market advertisers, today announced a partnership that gives independent agencies direct integration into AgenticOS. Through this collaboration, member agencies in the Untapped Growth collective can now deploy proprietary buyer...

NEW YORK--(BUSINESS WIRE)--Mediaocean appoints Guy Kuperman as Chief Strategy Officer...

NEW YORK--(BUSINESS WIRE)--VideoAmp, the media performance platform, today announced an integration with O-N-X, an automated transaction infrastructure platform purpose-built for local broadcast television. Through the agreement, the O-N-X platform will incorporate VideoAmp’s nationwide audience and measurement dataset to power predictive delivery intelligence, helping broadcasters and agencies execute more stable guaranteed impression transactions across all 210 U.S. broadcast markets. Histori...

WASHINGTON--(BUSINESS WIRE)--Carolyn (“Carrie”) Xu, a nationally recognized advertising and media leader, today announced the launch of Fortae Co, a full-funnel, full-service integrated media buying agency, with a focus on the political sector. Bridging the gap between sophisticated political mobilization and commercial brand-building, Fortae enters the market with Xu’s proven track record of managing over $200 million in media spend across more than 40 states. As the 2026 landscape faces unpre...

WINCHESTER, Va.--(BUSINESS WIRE)--Trex Company [NYSE:TREX], the world’s largest manufacturer of wood-alternative decking, railing and high-performance outdoor living products, today unveiled the next evolution of its bold “Performance-Engineered for Your Life Outdoors™” brand platform. Featuring fresh creative and high-profile lifestyle and sports integrations, the ambitious marketing campaign puts real-life performance front and center. “‘Performance-Engineered for Your Life Outdoors’ is groun...

DENVER & SAN FRANCISCO--(BUSINESS WIRE)--Ibotta, Inc. (NYSE: IBTA), the performance marketing platform for promotions, today announced a partnership with Uber Technologies, Inc. (NYSE: UBER) to deliver Ibotta-powered digital promotions across Uber’s grocery and retail ecosystem in the United States. This partnership strengthens the Ibotta Performance Network’s existing marketplace presence and gives CPG brands a direct path to shoppers at the final stage of the funnel — the point of purchase. T...

Winter Garden, Florida--(BUSINESS WIRE)--Prodalim, leader globale nelle soluzioni per beverages and food industry, ha annunciato oggi l'acquisizione di Sylvestre, produttore brasiliano leader nel settore degli estratti botanici e funzionali rivolto al mercato dei prodotti nutraceutici. Gli attuali titolari e l'amministrazione di Sylvestre rimarranno nella società e ne supporteranno l'integrazione nella piattaforma di Prodalim. Fondata in Brasile nel 1992, Sylvestre è un'azienda produttrice e fo...

MAIDENHEAD, England--(BUSINESS WIRE)--RWS (RWS.L), a global AI solutions company, announces the launch of Language Weaver Pro, a powerful new enterprise-grade AI translation solution designed to deliver accurate, contextually-fluent and secure translations at scale. Ranking first in 31 of 32 languages in benchmarking tests, Language Weaver Pro outperformed leading AI translation tools – setting a new standard in AI translation. Enterprises and governments have long faced an unacceptable reality...

NEW YORK--(BUSINESS WIRE)--Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced results for its fiscal year ended January 31, 2026. “We finished the fiscal year with an exceptional Q4, accelerating year-over-year organic revenue growth for the third straight quarter while continuing to drive strong operating leverage across our global business. In addition, we achieved an over 50% year-over-year increase in quarterly boo...