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NASHVILLE, Tenn.--(BUSINESS WIRE)--HarperCollins Leadership will release Chasing Hollywood: A Marketing Chief’s Lessons on Breaking Through by Gerry Rich on October 13, 2026. Blending memoir, film history, and practical marketing insight, the book examines how some of the most memorable movies of the last two generations captured public attention and shaped culture, while offering lessons for anyone trying to stand out in a crowded marketplace. In Chasing Hollywood, Rich draws on his career as...

HOUSTON--(BUSINESS WIRE)--IRCODE, a computer vision and AI company that makes television interactive and shoppable in real time, today announced that Sinclair, a diversified media company and a leader in local news, sports, and broadcasting, has made a strategic investment in IRCODE. Alongside the investment, Sinclair will roll out IRCODE-powered interactive television through IRCODE Lens, a 24/7 real-time interactive channel that lets viewers engage directly with what they see on screen to buy...

SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Adobe (Nasdaq: ADBE) — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — announced major innovations across Adobe GenStudio (its agentic and generative AI content supply chain solution) to help businesses reach consumers across every channel as they shop, stream or scroll, with creative that is relevant, on-brand and built to drive results. Adobe GenStudio is part of Ad...

ATLANTA--(BUSINESS WIRE)--Arketi Group adds Sperling to expand AI, app, and web development capabilities across its growing integrated marketing and communications platform....

NEW YORK--(BUSINESS WIRE)--The Trade Desk, a leading global advertising technology company, today announced the continued expansion of its commerce media ecosystem through a growing network of integrations with leading travel media, hospitality, mobility, and online travel agency (OTA) platforms. The integrations strengthen The Trade Desk’s ability to help advertisers activate data-driven campaigns across the open internet using high-intent commerce and travel signals that influence consumer de...

NEW YORK--(BUSINESS WIRE)--Yext, Inc. (NYSE: YEXT), the enterprise agentic marketing platform, today announced that its full platform is now open for enterprise AI workflows – making verified brand data, Scout competitive intelligence, and agentic marketing execution capabilities accessible from virtually any AI tool, workflow, or interface they already use. Enterprise marketing teams can now surface competitive insights, close gaps faster, and measure whether they are winning or losing against...

NEW YORK--(BUSINESS WIRE)--RAD Amplify, a RAD Intel portfolio company built at the intersection of audience intelligence and creator marketing, today announced the appointment of John King as Senior Vice President, Head of Marketing. King will lead brand and content strategy, demand generation, marketing communications, and sales enablement across enterprise brands, agencies, and strategic partners.The appointment comes as brands continue to shift media investment decisively toward creator marke...

LEHI, Utah--(BUSINESS WIRE)--Pattern Group Inc. (Nasdaq: PTRN) (“Pattern”), a leader in accelerating brands on global ecommerce marketplaces leveraging proprietary technology and AI, today announced the pricing of a public offering of 8,000,000 shares of Series A common stock by an entity affiliated with Knox Lane LP, a pre-IPO stockholder of Pattern (the “Selling Stockholder”), at a public offering price of $19.00 per share. The Selling Stockholder granted the underwriters a 30-day option to p...

SAN FRANCISCO--(BUSINESS WIRE)--Zapier, the AI orchestration platform, today released findings from its Dropped Leads survey of more than 400 U.S. B2B sales and marketing managers. The research points to a problem most teams feel but rarely measure. 92% of managers say qualified leads slip every month, not for lack of tools but because those tools don’t talk to each other. Most teams have assembled real tech stacks (a CRM, follow-up sequences, increasingly AI agents) without building a workflow...

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — and LinkedIn — the world’s largest professional networking platform — today announced AI Essentials for Marketers, a joint global initiative designed to help marketing professionals develop the AI skills that matter most to their roles, so they can be equipped to lead their organizations in the AI era. Cre...