Newsroom | 4338 results

Sorted by: Latest

Content Marketing
-

PPAI, AMA and PRSA Leaders: Branded Merchandise Has Earned a Strategic Place in Modern Marketing and Communications

IRVING, Texas--(BUSINESS WIRE)--As marketers and public relations professionals face increasing pressure to break through digital clutter, create meaningful audience connections and demonstrate measurable results, leaders from Promotional Products Association International (PPAI), the American Marketing Association (AMA) and the Public Relations Society of America (PRSA) agree that branded merchandise has evolved from a tactical giveaway into a strategic communications channel.During a roundtabl...
-

Introducing Canva Grow 2.0: Create, Launch, and Optimize Ads in One Place

SYDNEY & CANNES, France--(BUSINESS WIRE)--Canva, the world’s leading all-in-one visual communication platform, today announced its most significant launch for marketing teams yet with the introduction of Canva Grow 2.0, establishing Canva as a marketing automation platform where creative and performance work seamlessly together. Unveiled today at the Canva Creative Cabana during the Cannes Lions International Festival of Creativity, Canva Grow 2.0 has been expanded to fully automate the entire...
-

Carter’s and the Atlanta Dream Launch First-of-Its-Kind Partnership to Redefine Family Fandom in Atlanta

ATLANTA--(BUSINESS WIRE)--Carter’s, Inc. (NYSE: CRI) and the Atlanta Dream today announced a first-of-its-kind, multi-season partnership designed to celebrate modern families, hometown pride and the growing cultural impact of women’s basketball. Through the 2026 and 2027 WNBA seasons, the partnership will create immersive experiences rooted in childhood, sport and community — redefining what it means to be a fan from the very first moments. As two Atlanta-rooted organizations, Carter’s and the...
-

Algolia Recognized as a Leader for the Third Consecutive Year in the 2026 Gartner® Magic Quadrant™ for Search and Product Discovery

SAN FRANCISCO--(BUSINESS WIRE)--Algolia, the AI Search and Retrieval platform trusted by more than 18,000 businesses and millions of developers worldwide, today announced it was recognized for the third consecutive year as a Leader in the 2026 Gartner Magic Quadrant for Search and Product Discovery. For Algolia, the recognition comes as enterprise search and product discovery is evolving rapidly from traditional digital experiences toward AI-powered, agentic, and outcome-oriented discovery acro...
-

Dentsu and CreatorIQ Announce Partnership to Close Gap Between Media Audience Targeting and Creator Selection

CANNES, France--(BUSINESS WIRE)--Today dentsu and CreatorIQ, the global operating system for creator-led growth, announced a first-of-its-kind data partnership integrating dentsu’s proprietary audience strategy and insights platform, dentsu.Audiences, with CreatorIQ’s next-generation, AI-enabled platform. The integration allows brands to directly match target audience attributes with creator, follower or viewership audience data, eliminating guesswork, and helping marketers identify the most imp...
-

Clutch Report: Consumers Are Rejecting AI Creative, Proving the Value in Human-First Branding

WASHINGTON--(BUSINESS WIRE)--Clutch today released new research on how consumers perceive and respond to branding in an AI-saturated landscape, revealing a clear consumer preference for what feels genuinely human. The survey of 408 U.S. consumers finds that 93% say it matters that a brand's communications feel like they came from a real person, and 55% view a brand less favorably once they can tell AI produced the creative. “Consumers are sending a clear signal: they want to know there's a real...
-

Klick Health Roars Again, Crowned 2026 Cannes Lions ‘Healthcare Agency of the Year’ and ‘Healthcare Network of the Year’

CANNES, France & TORONTO--(BUSINESS WIRE)--Klick Health made history at the Cannes Lions Festival of Creativity last night by earning the titles of “Healthcare Agency of the Year” and “Healthcare Network of the Year.” "We're so honored to be recognized for our work,” said Klick Chief Creative Officer Rich Levy. “Awards like these are only possible when an entire agency is committed to creating a body of work that changes lives; delivers real-world results; and meets the highest standards of str...
-

Samenvatting: Forrester onthult de agenda's voor de 2026 Technology & Innovation Forums In Noord-Amerika en EMEA

AUSTIN, Texas & LONDEN & NEW YORK--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) maakte vandaag de volledige conferentieagenda's bekend voor zijn Technology & Innovation Forum Central (Austin, 14–15 september 2026), Technology & Innovation Forum EMEA (Londen, 30 september - 1 oktober 2026) en Technology & Innovation Forum East (New York City, 4–5 november 2026). Het thema van dit jaar, “The IT Singularity”, neemt het nieuwe AI-tijdperk onder de loep, waarin AI alom tegenwoordig is gewor...
-

Resumen: Forrester da a conocer los programas de los foros sobre tecnología e innovación de 2026 en Norteamérica y EMEA

AUSTIN, Texas, LONDRES y NUEVA YORK--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) ha anunciado hoy los programas completos de sus conferencias Technology & Innovation Forum Central (Austin, 14-15 de septiembre de 2026), Technology & Innovation Forum EMEA (Londres, 30 de septiembre-1 de octubre de 2026) y Technology & Innovation Forum East (Nueva York, 4-5 de noviembre de 2026). El tema de este año, «The IT Singularity», se adentra en la nueva era de la IA, en la que se ha convertido en...
-

Riassunto: Forrester presenta i programmi dei 2026 Technology & Innovation Forum nell'America settentrionale e nell'area EMEA

AUSTIN, Texas, LONDRA e NEW YORK--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) oggi ha annunciato i programmi completi delle conferenze Technology & Innovation Forum Central (Austin, 14–15 settembre 2026), Technology & Innovation Forum EMEA (Londra, 30 settembre–1 ottobre 2026) e Technology & Innovation Forum East (New York, 4-5 novembre 2026). Il tema di quest'anno, "The IT Singularity" (La specificità dell'IT), esamina in profondità la nuova era dell'AI, in cui l'intelligenza artific...