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Zefr Expands Strategic Partner Network Across Türkiye, GCC and Egypt with Black C Media and RedC Media

LOS ANGELES--(BUSINESS WIRE)--Zefr, the leading provider of AI-powered brand safety and suitability solutions for walled garden environments, today announced strategic partnerships with Black C Media and RedC Media to expand support for advertisers and agencies across Türkiye, the Gulf Cooperation Council (GCC) and Egypt. Under the partnership, Black C Media will serve as Zefr’s official partner in Türkiye, while RedC Media will support the GCC region, including Saudi Arabia, the United Arab Em...
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Zefr توسّع شركة شبكة شركائها الاستراتيجيين في تركيا ودول مجلس التعاون الخليجي ومصر بالتعاون مع شركتي Black C Media وRedC Media

لوس أنجلوس--(BUSINESS WIRE)--اليوم، أعلنت شركة Zefr، المزود الرائد لحلول سلامة العلامة التجارية وملاءمتها المدعومة بالذكاء الاصطناعي لبيئات الحدائق المسورة، عن شراكات استراتيجية مع Black C Media و RedC Media لتوسيع الدعم المقدم للمعلنين والوكالات في جميع أنحاء تركيا ومجلس التعاون الخليجي ومصر.بموجب هذه الشراكة، ستعمل شركة Black C Media كشريك رسمي لشركة Zefr في تركيا، بينما ستدعم شركة RedC Media منطقة دول مجلس التعاون الخليجي، بما في ذلك المملكة العربية السعودية والإمارات العربية المتحدة وقطر وال...
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New Research from Cvent Reveals Marketer Confidence in Events as a Pipeline Growth Channel

NASHVILLE, Tenn.--(BUSINESS WIRE)--Cvent opened day one of its flagship Cvent CONNECT conference with an expansive lineup of programming purpose-built for marketing leaders and brand professionals, reflecting a fundamental shift in how leading organizations think about events. A new Cvent study of nearly 1,000 marketers and event professionals puts data behind what many in the industry have long suspected: as AI-generated content proliferates and audience skepticism grows, live events have emer...
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New Acxiom and EMARKETER Report Highlights Need for Stronger Identity Infrastructure as Fragmented Data Limits Growth

CONWAY, Ark.--(BUSINESS WIRE)--Acxiom®, the connected data and technology foundation for the world’s leading brands, in partnership with EMARKETER, today released its report, “Data and identity: From marketing capability to company asset.” The new research reinforces the need to align fragmented data and identity under a stronger, interoperable foundation to enable enterprise-wide clarity and create a connected view of consumers across channels and identifiers. “Marketers are seeing clear retur...
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Postmedia Reports Third Quarter Results

TORONTO--(BUSINESS WIRE)--Postmedia Network Canada Corp. (“Postmedia” or the “Company”) today released financial information for the three and nine months ended May 31, 2026. “The third quarter results reflect continued momentum in our diversified revenue streams, supported by the contribution of the recently acquired accelerate360 Canada business and ongoing growth in parcel delivery,” said Andrew MacLeod, President and Chief Executive Officer of Postmedia. “At the same time, the continued evo...
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Unmatched Roster of Global Sports, Media, Technology and Ownership Leaders Announced for Global Game Summit

NEWARK, N.J.--(BUSINESS WIRE)--The Global Game Summit today released its official 2026 agenda, confirming the deepest and most influential speaker roster in the event's history ahead of its return to the Prudential Center in Newark, New Jersey on Wednesday, July 15, 2026. Held in the days before the FIFA World Cup final, the daylong summit is the only conference of its kind: a single room where the people running clubs, leagues, media platforms, technology companies and capital pools that contr...
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Wireside Communications Celebrates a Year of Industry Recognition Led by PRovoke Media Innovator 25 Honors

RICHMOND, Va. & BOSTON--(BUSINESS WIRE)--Wireside Communications celebrates industry awards highlighting innovative leadership and client work across technology, AI and cybersecurity....
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tvScientific by Pinterest Launches Certified Measurement Partner Program

SAN FRANCISCO--(BUSINESS WIRE)--tvScientific by Pinterest, the Performance TV advertising platform, today announced the launch of its Certified Measurement Partner Program, a new initiative designed to recognize trusted measurement providers that meet the company’s standards for accuracy, transparency, and performance across Performance TV campaigns. The ecosystem brings together trusted measurement and analytics providers to help advertisers better understand the business impact of Connected T...
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Theorem Research Reveals Pre-Sales Phase as Advertising Sales’ Most Overlooked Revenue Risk

CHATHAM, N.J.--(BUSINESS WIRE)--Theorem Research Reveals Pre-Sales Phase as Advertising Sales’ Most Overlooked Revenue Risk...
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POV: You’re Déjà Clark, You Hit Reply All, and Aéropostale’s Back-to-School Drop Is Officially Everyone’s Business

NEW YORK--(BUSINESS WIRE)--This morning, Aéropostale intern and TikTok phenom, Déjà Clark, sent an internal email that gives an unfiltered look at the new back-to-school collection she co-designed. From super baggy jeans and low-rise staples to perfectly fitted tops that scream “first day of school” fit – this Déjà for Aéropostale collection can’t be missed. The brand team had already started drafting a formal press release announcement for the drop, but then realized…why bother when Déjà alrea...