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Uptempo Extends the Power of MMM to Support Marketers at Every Level of Data-Readiness

LOUISVILLE, Colo.--(BUSINESS WIRE)--Uptempo today announced Uptempo Marketing Analytics, Powered by OptiMine, a new tier of marketing mix modeling built on the OptiMine platform, that lets marketers measure the incremental revenue impact of their spend using the data they already have. For years, marketers have had to choose between high cost, consulting-based MMM solutions or unproven attribution models as an entry point into MMM. Now, Uptempo Marketing Analytics delivers the core benefits of...
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Swap Launches Checkout+, Turning Post-Purchase Into a Growth Channel For Brands

NEW YORK--(BUSINESS WIRE)--Swap, the commerce operating system, today launched Checkout+, the premium checkout add-on that bundles free returns and order protection into a single opt-in experience, transforming returns into a revenue stream. Running on the same infrastructure that powers brands' storefronts, shipping, returns, and global operations, Checkout+ marks Swap's latest investment in owning every stage of the commerce journey – from discovery and checkout through fulfillment and post-p...
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Cardlytics to Report Second Quarter 2026 Results on August 5

ATLANTA--(BUSINESS WIRE)--Cardlytics, Inc. (NASDAQ: CDLX) today announced that its financial results for the second quarter ending June 30, 2026 will be released on August 5, 2026, after market close. Conference Call Details: When: August 5, 2026 at 5:00 pm Eastern time / 2:00 pm Pacific time Webcast: Attendees may access the live audio webcast on the Cardlytics Investor Relations website at ir.cardlytics.com, or by registering at this link. Following the call, a replay will be available on the...
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How Seismic Scaled AI-Driven Prospecting Across Its Sales Team with ZoomInfo

VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that Seismic, the global leader in sales enablement, scaled AI-assisted outbound prospecting across its go-to-market team on ZoomInfo, and in its own user surveys attributed 39% of active pipeline to opportunities identified or influenced by signals from ZoomInfo, according to the company. Seismic runs a well-developed outbound model, where business development representatives and outside sal...
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New MMA and LiveRamp Report Finds Even Small Data Gaps and Identity Errors Can Distort Marketing Measurement

SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp (NYSE: RAMP), the leader in data collaboration, today announced new research developed in collaboration with the Marketing + Media Alliance (MMA), examining the impact of incomplete and inconsistently linked marketing measurement. Critically, The Missing Piece: Improving Confidence in Marketing Measurement report finds that even small amounts of non-random missing data or low identity precision may lead marketers to make flawed budget decisions, and over...
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Marketing Architects Shares How Annika® Evolved to Address CTV's Toughest Challenges

MINNEAPOLIS--(BUSINESS WIRE)--TV agency Marketing Architects shares how its DSP, Annika, tackles Connected TV's most persistent challenges nearly three years after launch....
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New CultureLab Findings Show Culturally Relevant Brands Worth Nearly Three Times More

LONDON & NEW YORK--(BUSINESS WIRE)--Every brand wants cultural relevance. Very few can prove the commercial impact. Now the data exists. CultureLab, the cultural intelligence company that sits within communications and entertainment group Common Interest, today publishes new research in partnership with renowned strategist, analyst, and author of The Mediator, Doug Shapiro, establishing an empirical link between a brand's cultural relevance and its financial value. The research found that cultu...
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Sky Century Investment Inc. (OTC: SKYI) Engages Interactive Offers to Enhance Investor Communications

LAS VEGAS--(BUSINESS WIRE)--Sky Century Investment Inc. (OTC: SKYI), a digital media and information technology company specializing in RSS-based content distribution, syndicated media solutions, and scalable digital publishing services, today announced it has engaged Interactive Offers (“Interactive Offers”), an investor relations and digital communications firm, to assist the Company with shareholder communications and investor outreach. Interactive Offers will support the Company in developi...
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منتجات التجميل الكورية تغزو الأسواق العالمية: قفزة في المبيعات بنسبة 53% مع إسهام الابتكارات الكورية في إعادة تشكيل نمو قطاع التجميل

شيكاغو--(BUSINESS WIRE)--أطلقت اليوم شركة NIQ (بورصة نيويورك: NIQ)، الرائدة عالميًا في مجال استخبارات المستهلكين، عن نتائج جديدة تُظهر أنَّ منتجات التجميل الكورية أصبحت قطاعًا عالميًا سريع النمو في مجال التجميل، إذ ارتفعت مبيعاتها من حيث القيمة بنسبة 53% على أساس سنوي، وبنسبة 131% في غضون العامين الماضيين. تشير البيانات إلى تحول أوسع في نمو قطاع التجميل، إذ تسهم الابتكارات الإقليمية، والتجارة الاجتماعية، والطلب الاستهلاكي المدفوع بالتقنيات الرقمية، بصورة متزايدة في تحديد العلامات والمنتجات القاب...
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Kビューティーの世界進出:韓国発のイノベーションが美容業界の発展を変革し、売上高を53%伸ばす

シカゴ--(BUSINESS WIRE)--(ビジネスワイヤ) -- 消費者インテリジェンスのグローバルリーダーであるNIQ(NYSE: NIQ)は、新たな調査結果を発表し、Kビューティー(韓国コスメ)がグローバルな美容セグメントとして急成長しており、売上高が前年比53%増、過去2年間で131%増となったことを示しました。このデータは、地域密着型のイノベーション、ソーシャルコマース、デジタル主導の消費者需要がグローバル展開を左右する要因となりつつある、美容業界の成長におけるより広範な変化を示唆しています。 NIQは最新レポート「K-Beauty Goes Global(Kビューティーの世界進出)」の中で、Kビューティーが消費者の期待をどのように変え、イノベーションサイクルを加速させ、世界の美容市場における競争をどのように再定義しているかを明らかにしています。文化的トレンドとして生まれたこの業界は、今や美容業界の未来についてより広範なシグナルを発しています。地域的なトレンドがグローバルなビジネスチャンスとなるケースが増えており、ブランドは次にどのトレンドが拡大していくのかを知るため、タ...