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Herbal Essences Launches "Scent of Your Dreams," a Campaign Featuring Amaya Papaya Emphasizing Fragrance for Mood and Well-being
CINCINNATI--(BUSINESS WIRE)--Herbal Essences has always known something the beauty industry is only now catching up to: fragrance is a powerful emotional tool for self-care and mood transformation. People don't just use Herbal Essences products — they love the way those products smell. The brand's new campaign, "Scent of Your Dreams," is built entirely on that truth. Now live across Herbal Essences' social media channels, "Scent of Your Dreams" reframes fragrance as a dopamine-driven, mood-tran...
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Integral Ad Science Appoints Lidiane Jones Chief Executive Officer
NEW YORK--(BUSINESS WIRE)--Integral Ad Science (IAS), one of the world's most trusted media quality companies, today announced the appointment of Lidiane Jones as Chief Executive Officer, effective immediately. Jones succeeds Lisa Utzschneider, who led IAS for more than seven years and will remain with the company as Special Advisor to the Board through the end of 2026 to support a seamless transition. Utzschneider will also serve as a Special Advisor to Novacap and their portfolio companies. T...
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Popfly Launches Evergreens, Turning Long-Term Creator Partnerships Into an Always-on Channel
COSTA MESA, Calif.--(BUSINESS WIRE)--Popfly launches Evergreens to connect creators with brands to build meaningful long‑term partnerships....
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TJP Expands Market Access and Commercial Execution Capabilities Through Addition of FX2 Virtual
CONSHOHOCKEN, Pa.--(BUSINESS WIRE)--TJP, an agency specializing in strategic, creative, and digital solutions for patient and market access teams as well as consumer brands, and portfolio company of Renovus Capital Partners, today announced its add-on of FX2 Virtual. FX2 Virtual is a specialized life sciences commercial operations agency led by pharmaceutical industry veterans Ed Kessig, Jeff Cino and Sal Paolozza that provides high-impact virtual sales professionals, patient access reimburseme...
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Ibotta To Announce Second Quarter 2026 Financial Results on August 3, 2026
DENVER--(BUSINESS WIRE)--Ibotta (NYSE: IBTA), which operates the largest digital promotions network in North America, announced today that it will report second quarter 2026 financial results after the market closes on August 3, 2026. Management will host a conference call and webcast to discuss Ibotta’s financial results, recent developments, and business outlook at 2:30 p.m. MT/4:30 p.m. ET following the release of the financial results. What: Ibotta Second Quarter 2026 Financial Results Conf...
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Anthem Blue Cross and Blue Shield and USA TODAY Launch Video Series to Help Americans Navigate Health Care
CINCINNATI--(BUSINESS WIRE)--Anthem Blue Cross and Blue Shield and GET Creative, USA TODAY Network’s in-house branded content studio, announced the launch of a new five-part video series designed to help Americans better understand their health plan benefits, make informed care decisions and manage costs with greater confidence. Debuting on USA TODAY’s website, the series combines expert-backed insights and relatable, real-life scenarios to make health care more personal, easier to navigate and...
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Anthem Blue Cross and Blue Shield and USA TODAY Launch Video Series to Help Americans Navigate Health Care
NEW YORK--(BUSINESS WIRE)--Anthem Blue Cross and Blue Shield and GET Creative, USA TODAY Network’s in-house branded content studio, announced the launch of a new five-part video series designed to help Americans better understand their health plan benefits, make informed care decisions and manage costs with greater confidence. Debuting on USA TODAY’s website, the series combines expert-backed insights and relatable, real-life scenarios to make health care more personal, easier to navigate and l...
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Anthem Blue Cross and Blue Shield and USA TODAY Launch Video Series to Help Americans Navigate Health Care
SAINT LOUIS--(BUSINESS WIRE)--Anthem Blue Cross and Blue Shield and GET Creative, USA TODAY Network’s in-house branded content studio, announced the launch of a new five-part video series designed to help Americans better understand their health plan benefits, make informed care decisions and manage costs with greater confidence. Debuting on USA TODAY’s website, the series combines expert-backed insights and relatable, real-life scenarios to make health care more personal, easier to navigate an...
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Pat Mercuri’s Mortgage Marketing Conference Presentation Highlights the Growing Demand for Data-Driven Direct Mail Strategies
IRVINE, Calif.--(BUSINESS WIRE)--Managed Direct Response announced the successful completion of a recent mortgage industry conference where Founder and President Pat Mercuri shared proven direct mail marketing strategies designed to help mortgage companies increase response rates, improve lead quality, and drive higher conversion rates. Mortgage professionals from across the industry attended the presentation to learn how today’s lenders are combining advanced data, highly targeted mailing stra...
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Cloudflare impulsa el Internet agéntico con una premisa sencilla: tú decides sobre tu contenido
SAN FRANCISCO--(BUSINESS WIRE)--Cloudflare, Inc. (NYSE: NET), líder en conectividad en la nube, ha anunciado hoy nuevas clasificaciones, capacidades analíticas avanzadas y alianzas comerciales pioneras que permitirán a los propietarios de sitios web y a las empresas de IA comprometidas con la transparencia colaborar para impulsar el desarrollo del Internet agéntico. Gracias a sus nuevas herramientas e integraciones, podrán mejorar la visibilidad de sus contenidos, aumentar la eficiencia y poten...