Newsroom | 4285 results

PORTLAND, Ore.--(BUSINESS WIRE)--Madison & Wall, a data, research and strategy consultancy for the media, advertising and technology industries, today announced an expansion of its global advertising market coverage and the hiring of James McDonald, who joins the firm from WARC as managing director, global markets, and Michael Leszega, CFA, who joins from MAGNA as senior analyst.The expansion builds on Madison & Wall’s existing focus on the U.S. and Canadian advertising industries, the g...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Brands, a part of e.l.f. Beauty (NYSE: ELF), inclusive of e.l.f. Cosmetics and e.l.f. SKIN, announced today the launch of e.l.f. Hair. Debuting with a curated assortment of six prestige-quality products, e.l.f. Hair marks e.l.f.’s newest category extension and an answer to what the community is asking for: e.l.f.fordable luxury. e.l.f.’s mission is to make the best of beauty accessible to every eye, lip and face. Now, that extends to hair. What the h.e.l...

NEW YORK--(BUSINESS WIRE)--Yang brings 15 years of growth leadership and the operational discipline to scale Huge’s global client development practice....

SAN FRANCISCO--(BUSINESS WIRE)--tvScientific by Pinterest, the performance TV advertising platform, today announced Creative Advisor, the industry's new AI-powered creative optimization tool designed to help advertisers adjust their CTV creative for improved business outcomes and maximize the effectiveness of their media investment.Creative Advisor analyzes millions of creative elements using proprietary AI models trained on years of real-world CTV performance data and outcome data2. The technol...

DALLAS--(BUSINESS WIRE)--MediaPSC announced the launch of Season 2 of TBH Breast Implants, the widely recognized digital talk series hosted by internationally renowned plastic surgeons Dr. William P. Adams Jr. and Dr. Rod J. Rohrich. Following the breakout success of Season 1, the series returns with six new episodes designed to elevate the conversation around breast implant surgery through evidence-based discussion, expert insight, and transparent dialogue. Season 1 of TBH Breast Implants gene...

NEW YORK--(BUSINESS WIRE)--Mediaocean Introduces NIVO AI with Innovid Agents Driving 90% Improvement in Speed to Campaign Launch...

NEW YORK--(BUSINESS WIRE)--For the first time, the GEICO Gecko is stepping into a live, unscripted conversation. Today, the brand character appears as a real-time, AI-powered participant on the iHeartMedia podcast “Fudd Around and Find Out,” hosted by Azzi Fudd, the No. 1 overall pick in the 2026 WNBA draft and a guard for the Dallas Wings. The integration brings the Gecko to life in a dynamic new way, powered by AI technology developed and distributed in partnership with Framestore, The Martin...

IRVINE, Calif.--(BUSINESS WIRE)--Viant today announced its enhanced Publisher Solutions, a centralized tool set that provides access to critical insights and monetization intelligence...

VENTURA, Calif.--(BUSINESS WIRE)--The Trade Desk, a leading global advertising technology company, today announced the appointment of Sarah Gavin as Chief Marketing Officer and Executive Vice President. Gavin will lead The Trade Desk's marketing organization, overseeing global brand, communications, customer marketing, and demand generation efforts. She will play a key role in elevating the company's market presence, deepening engagement with customers and partners, and advancing its vision for...

SAN ANTONIO--(BUSINESS WIRE)--A NielsenIQ (NYSE: NIQ) apresentou hoje seis novas funcionalidades com IA no C360, o principal evento da empresa para clientes e representantes do setor, marcando um importante passo na execução da estratégia de IA da NIQ. As novas funcionalidades ajudam marcas, varejistas e outras organizações a operacionalizar informações de mercado confiáveis em fluxos de trabalho corporativos, ambientes de IA e no emergente mundo do comércio agêntico. A estratégia de criação de...