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Eén op de drie westerse consumenten koopt nu producten die ze op sociale media hebben ontdekt, nu AI de handel ingrijpend verandert, aldus NIQ

WENEN--(BUSINESS WIRE)--NIQ (NYSE: NIQ), een toonaangevend bedrijf op het gebied van consumentenonderzoek heeft vandaag nieuwe analyseresultaten bekendgemaakt die werden gepresenteerd tijdens de Global Summit van het Consumer Goods Forum (CGF). Daaruit blijkt dat bijna een op de drie consumenten in westerse markten tegenwoordig producten koopt die ze voor het eerst op sociale media hebben ontdekt, terwijl kunstmatige intelligentie (AI) en opkomende handelsmodellen de verschuiving naar ontdekkin...
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Un consumatore su tre ora acquista prodotti scoperti su piattaforme social, mentre l'IA ridefinisce il commercio, secondo uno studio NIQ

VIENNA--(BUSINESS WIRE)--NIQ (NYSE: NIQ), una società leader di consumer intelligence, oggi ha rivelato le nuove analisi presentate al summit globale di The Consumer Goods Forum (CGF): quasi un consumatore su tre nei mercati occidentali ora acquista prodotti che hanno scoperto per la prima volta sui social, mentre i modelli di intelligenza artificiale (IA) e di commercio emergente accelerano la tendenza verso un commercio guidato dalla scoperta. Presentato da Emilie Darolles, Presidente della d...
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Selon NIQ, un consommateur occidental sur trois achète désormais des produits découverts sur les réseaux sociaux, tandis que l’IA redéfinit le commerce

VIENNE--(BUSINESS WIRE)--NIQ (NYSE : NIQ), une société leader dans le domaine de l’intelligence consommateur, a dévoilé aujourd’hui une nouvelle analyse présentée lors du Sommet mondial du Consumer Goods Forum (CGF), montrant que près d’un consommateur sur trois sur les marchés occidentaux achète désormais des produits qu’il a d’abord découverts sur les réseaux sociaux, alors que l’intelligence artificielle (IA) et les nouveaux modèles commerciaux accélèrent la transition vers un commerce axé s...
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Klick Health Wins Cannes Lions Health Agency of the Year Triple Crown

CANNES, France & TORONTO--(BUSINESS WIRE)--Klick Health made more Cannes Lions Festival of Creativity history today, becoming the first agency ever to win three of the Festival’s top health agency trophies: “Healthcare Agency of the Year;” “Healthcare Network of the Year;” and “Independent Agency of the Year – Health.” “The first time in history only happens once,” said Klick Chief Creative Officer Rich Levy. “This is an extraordinary moment for our people, our clients, and everyone who believe...
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La IA transforma el comercio y uno de cada tres consumidores occidentales ya compra productos que ha descubierto en las redes sociales, según NIQ

VIENA--(BUSINESS WIRE)--NIQ (NYSE: NIQ), líder en inteligencia de consumo, ha dado a conocer hoy un nuevo análisis presentado en la Cumbre Global del foro Consumer Goods Forum (CGF) que indica que casi uno de cada tres consumidores de los mercados occidentales ya compra productos que ha descubierto por primera vez en las redes sociales, a medida que la inteligencia artificial (IA) y los modelos de comercio emergentes aceleran el cambio hacia el comercio impulsado por el descubrimiento. Presenta...
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Laut NIQ kauft heute, in einer durch KI geprägten Handelslandschaft, einer von drei westlichen Verbrauchern Produkte, die er auf sozialen Plattformen entdeckt hat

WIEN--(BUSINESS WIRE)--NIQ (NYSE: NIQ), ein führendes Unternehmen im Bereich Consumer Intelligence, hat heute neue Analysenergebnisse vorgestellt, die auf dem The Consumer Goods Forum (CGF) Global Summit präsentiert wurden. Demnach kauft mittlerweile beinahe jeder dritte Verbraucher in westlichen Märkten Produkte, die er über soziale Plattformen entdeckt hat, wobei künstliche Intelligenz (KI) und neue Handelsmodelle den Wandel hin zu einem entdeckungsorientierten Handel beschleunigen. Die von E...
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Semrush Releases Expanded 2026 AI Visibility Index, Analyzing 126 Million AI Search Prompts

BOSTON--(BUSINESS WIRE)--Semrush Releases Expanded 2026 AI Visibility Index, Analyzing 126 Million AI Search Prompts...
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One in Three Western Consumers Now Buy Products Discovered on Social Platforms as AI Reshapes Commerce, According to NIQ

VIENNA--(BUSINESS WIRE)--NIQ (NYSE: NIQ), a leading consumer intelligence company, today revealed new analysis presented at The Consumer Goods Forum (CGF) Global Summit showing that nearly one in three consumers in Western markets now purchase products they first discover on social platforms, as artificial intelligence (AI) and emerging commerce models accelerate a shift toward discovery-led commerce. Presented by Emilie Darolles, President, West Europe, NIQ, the findings highlight a fundamenta...
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PPAI, AMA and PRSA Leaders: Branded Merchandise Has Earned a Strategic Place in Modern Marketing and Communications

IRVING, Texas--(BUSINESS WIRE)--As marketers and public relations professionals face increasing pressure to break through digital clutter, create meaningful audience connections and demonstrate measurable results, leaders from Promotional Products Association International (PPAI), the American Marketing Association (AMA) and the Public Relations Society of America (PRSA) agree that branded merchandise has evolved from a tactical giveaway into a strategic communications channel.During a roundtabl...
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Introducing Canva Grow 2.0: Create, Launch, and Optimize Ads in One Place

SYDNEY & CANNES, France--(BUSINESS WIRE)--Canva, the world’s leading all-in-one visual communication platform, today announced its most significant launch for marketing teams yet with the introduction of Canva Grow 2.0, establishing Canva as a marketing automation platform where creative and performance work seamlessly together. Unveiled today at the Canva Creative Cabana during the Cannes Lions International Festival of Creativity, Canva Grow 2.0 has been expanded to fully automate the entire...