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Content Marketing
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Paul Street Announces Gary Vaynerchuk as Equity Partner

NEW YORK--(BUSINESS WIRE)--Paul Street today announced a strategic partnership from Gary Vaynerchuk, Chairman of VaynerX, CEO of VaynerMedia and investor who made highly successful early bets on companies like Facebook, Twitter, and Venmo. The partner marketing industry has been quietly shifting for years. What the market once called "affiliate marketing" has given way to something fundamentally different: editorial and creator-led partnerships, relationship-led strategy, and full-funnel progra...
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New Benchmark Report Finds Opportunities for Retailers to Optimize AI Discovery and Purchase Engagement

PLEASANTON, Calif.--(BUSINESS WIRE)--BHN’s 2026 Benchmark Report identifies opportunities for retailers to improve AI discovery, mobile experiences and digital gift card engagement....
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Sprinklr Introduces New AI Capabilities to Help Brands Move from Insights to Real-Time Customer Action

NEW YORK--(BUSINESS WIRE)--Sprinklr announced the Summer ’26 Release - introducing new AI capabilities to help customers take action on customer signals in real time....
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Wall of Entertainment Taps Chronicle Media to Power Audience Discovery and Growth for Its First U.S. Series

SAN FRANCISCO & LONDON--(BUSINESS WIRE)--How do you find the exact viewers a new show is built for and turn them into a loyal, growing audience? That question is at the heart of a new multi-series partnership announced today between UK digital entertainment studio Wall of Entertainment and audience simulation platform Chronicle Media. As discoverability and engagement become increasingly critical challenges across the multi-channel ecosystem, Wall of Entertainment and Chronicle today unveiled a...
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Playwire Named Recommended Monetization Partner for Publishers Transitioning from PubMatic OpenWrap Web

BOCA RATON, Fla.--(BUSINESS WIRE)--Playwire, the ad technology company behind the RAMP monetization platform, today announced it has been named a recommended partner by PubMatic for publishers transitioning from OpenWrap Web. As PubMatic focuses its platform investments on omnichannel monetization solutions, Playwire will serve as the dedicated partner for header bidding technology. The selection followed a thorough evaluation process in which PubMatic assessed multiple platforms against a dema...
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Lyceus Group Shortlisted for PR & Communications Firm of the Year at Hedgeweek® US Awards 2026

SEATTLE--(BUSINESS WIRE)--Lyceus Group, a high-touch boutique financial public relations firm specializing in financial services, is proud to announce it has been shortlisted for PR & Communications Firm of the Year at the Hedgeweek® US Awards 2026. The nomination recognizes Lyceus Group's work with Significance Capital Management.“We're honored to once again be recognized by Hedgeweek® alongside many of our industry peers," said Tucker Slosburg, President of Lyceus Group. "Our work with Sig...
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Racepoint Bolsters Embedded Tech Practice with RISC-V Innovator MIPS

BOSTON--(BUSINESS WIRE)--Today, earned-first creative agency, Racepoint Global, announced that MIPS joins Racepoint’s growing roster of embedded technology clients. Building on the agency’s expertise working with semiconductor innovators, this collaboration will amplify MIPS’ leadership in advancing the next wave of Physical AI across key industry tradeshows and events. MIPS offerings for Physical AI platforms in transportation, robotics, and embedded computing connect open processor IP, softwa...
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AI Shopping Companion Minty Launches Ads for Back-To-School and Black Friday

CHARLOTTE, N.C.--(BUSINESS WIRE)--Minty, the AI shopping companion that delivers cashback and rewards to millions of shoppers across apps, including on ChatGPT, today announced the launch of Minty Ads, a new advertising product that connects brands with Minty’s Gen Z and Millennial shoppers, a higher-income audience that relies on Minty's AI shopping tools to maximize savings. “Minty's Favorites” is the first offering to launch under Minty Ads: a curated weekly spotlight on six brands, shown na...
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Sky Century Investment Inc. Announces Development of AI-Powered Sleep Quality API

LAS VEGAS--(BUSINESS WIRE)--Sky Century Investment Inc. (OTCQB: SKYI), a digital media and information technology company specializing in RSS-based content solutions, today announced the development of a new API-powered product, Sleep Quality API, which the Company currently expects to introduce on its website beginning in August 2026. The Sleep Quality API is being developed as a digital wellness intelligence solution designed to help individuals evaluate sleep-related lifestyle patterns and g...
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Zefr Expands Strategic Partner Network Across Türkiye, GCC and Egypt with Black C Media and RedC Media

LOS ANGELES--(BUSINESS WIRE)--Zefr, the leading provider of AI-powered brand safety and suitability solutions for walled garden environments, today announced strategic partnerships with Black C Media and RedC Media to expand support for advertisers and agencies across Türkiye, the Gulf Cooperation Council (GCC) and Egypt. Under the partnership, Black C Media will serve as Zefr’s official partner in Türkiye, while RedC Media will support the GCC region, including Saudi Arabia, the United Arab Em...