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NTT Solmare to Host Obey Me! 7th Anniversary Music Event Devil's Playlist Night in Los Angeles; Tickets Now on Sale
OSAKA, Japan--(BUSINESS WIRE)--NTT Solmare to Host Obey Me! 7th Anniversary Music Event Devil's Playlist Night in Los Angeles; Tickets Now on Sale...
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LDC Releases 2025 LDC U.S. Latinos in Media Report™ and Strategic Roadmap Revealing Growth Gap and Billions in Untapped Revenue
LOS ANGELES--(BUSINESS WIRE)--The Latino Donor Collaborative (LDC) today released its 2025 LDC U.S. Latinos in Media Report™: Full Year Update and the 2026 LDC Strategic Roadmap for the Entertainment Industry™. The data highlights a widening chasm between where Latinos consume English-language content and how they are represented on and off screen in the industry. The analysis connects audience behavior directly to company-level financial performance, providing entertainment executives with cle...
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BrightTALK® by Informa TechTarget Recognized as a Leader in the Global Event Experience Platform (EExP) Market
NEWTON, Mass.--(BUSINESS WIRE)--BrightTALK by Informa TechTarget has been recognized as a Leader in the most recent SPARK Matrix™ for Event Experience Platforms (EExP) by QKS Group....
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Canadian Marketing Association Reveals Reimagined Brand Identity, in Anticipation of the Organization’s 60th Anniversary
TORONTO--(BUSINESS WIRE)--The Canadian Marketing Association (CMA) unveiled its refreshed brand identity, drawing creative inspiration from 1967 modernism, the year the association was founded. The rebrand comes in anticipation of the CMA’s 60th anniversary, a milestone that marks the organization’s journey and highlights its role as the collective voice representing marketers across Canada. More than a visual refresh, the new identity reflects where the CMA is already heading. The organization...
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Rembrand Launches Social Creative Intelligence for Spaceback, Defining the Next Evolution of Programmatic Creative
PALO ALTO, Calif.--(BUSINESS WIRE)--Rembrand announces the next generation of Spaceback, transforming the platform that pioneered social creative advertising into an AI-native Social Creative Intelligence system. The platform identifies the social content most likely to perform, generates programmatic-ready creative, and distributes it across the media channels where audiences spend their time. Spaceback is evolving from a system that converts social posts into ads into an intelligence platform...
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Broadcast Radio Enters New Era: iHeartMedia First to Bring ‘AudioGraph’ to Market, Introducing Digital Precision and Measurability to the Largest Audio Audience in America
NEW YORK--(BUSINESS WIRE)--iHeartMedia, the No. 1 audio company in America today unveiled AudioGraph™ a suite of advertising capabilities that, for the first time, will bring digital-like targeting, identity-based planning and measurement, and outcome-based attribution to broadcast radio at scale. These capabilities are powered by Triton Digital, the global technology and services leader. The vast majority of audio consumption (64 percent) comes from broadcast radio, yet up until today, it has...
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Hollywood Marketing Veteran Gerry Rich to Release Candid Industry Memoir, Chasing Hollywood, with HarperCollins Leadership on October 13, 2026
NASHVILLE, Tenn.--(BUSINESS WIRE)--HarperCollins Leadership will release Chasing Hollywood: A Marketing Chief’s Lessons on Breaking Through by Gerry Rich on October 13, 2026. Blending memoir, film history, and practical marketing insight, the book examines how some of the most memorable movies of the last two generations captured public attention and shaped culture, while offering lessons for anyone trying to stand out in a crowded marketplace. In Chasing Hollywood, Rich draws on his career as...
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IRCODE Secures Strategic Investment from Sinclair to Bring Interactive, Measurable Television to Broadcast at Scale
HOUSTON--(BUSINESS WIRE)--IRCODE, a computer vision and AI company that makes television interactive and shoppable in real time, today announced that Sinclair, a diversified media company and a leader in local news, sports, and broadcasting, has made a strategic investment in IRCODE. Alongside the investment, Sinclair will roll out IRCODE-powered interactive television through IRCODE Lens, a 24/7 real-time interactive channel that lets viewers engage directly with what they see on screen to buy...
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Adobe Introduces GenStudio for Commerce Media Networks
SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Adobe (Nasdaq: ADBE) — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — announced major innovations across Adobe GenStudio (its agentic and generative AI content supply chain solution) to help businesses reach consumers across every channel as they shop, stream or scroll, with creative that is relevant, on-brand and built to drive results. Adobe GenStudio is part of Ad...
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Arketi Group Expands Digital, AI Capabilities With Addition of Sperling in Boston
ATLANTA--(BUSINESS WIRE)--Arketi Group adds Sperling to expand AI, app, and web development capabilities across its growing integrated marketing and communications platform....