Newsroom | 6993 results

Sorted by: Latest

Digital Marketing
-

Braze Announces Agreement to Acquire OfferFit

NEW YORK--(BUSINESS WIRE)--Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced that it has entered into a definitive agreement to acquire OfferFit, an AI decisioning company, for $325 million, subject to customary closing adjustments. AI decisioning agents can autonomously experiment, learn, and deliver highly relevant, personalized experiences. In September 2024, Braze shared its vision for agentic AI in customer engag...
-

Raspberry AI Expands Its Gen-AI Platform for Fashion Creatives with New Tools for Creating Visual Marketing Content

NEW YORK--(BUSINESS WIRE)--Raspberry AI today announced it is expanding its platform by launching three new tools for marketing and merchandising creatives....
-

Rithum Strengthens Leadership Team with Appointment of Sean Meeks as President of Brands and Elevation of Bill Smith to Chief Sales Officer

ATLANTA--(BUSINESS WIRE)--Rithum announces new executive appointments, positioning for accelerated growth, enhanced customer success and improved go-to-market execution....
-

Measured Establishes “Measured Certified Partners” Program, Names First Agency Partners

AUSTIN, Texas--(BUSINESS WIRE)--Measured, the pioneer and leader of incrementality-based measurement and optimization, today announced four inaugural members of the Measured Certified Partners’ Program, a consortium of agencies committed to adopting gold standard media measurement and optimization practices for marketers. As Certified Partners, New Engen, Wpromote, January Digital, and WITHIN will act as stewards of Measured's turnkey incrementality measurement platform, and they will complete...
-

National Vision Names VML Agency of Record

ATLANTA--(BUSINESS WIRE)--National Vision Holdings, Inc., a leading optical retail company behind brands like America's Best and Eyeglass World, has appointed VML as its agency of record (AOR) following a competitive review. VML will play a key role in leading National Vision’s brand evolution, redefining National Vision's communication and brand platforms with a focus on creative, CRM, social strategy, brand identity and design, and experiential. The new partnership will support National Visio...
-

CoStar Group Announces Winners of Fourth Annual CoStar Impact Awards

ARLINGTON, Va.--(BUSINESS WIRE)--CoStar Group, Inc. (NASDAQ: CSGP), a leading provider of online real estate marketplaces, information, and analytics in the property markets, today announced the winners of the 2025 CoStar Impact Awards. Now in its fourth year, the CoStar Impact Awards recognize exemplary commercial real estate transactions and projects completed in 2024 that significantly influenced neighborhoods or submarkets across 129 major international markets in the United States, Canada...
-

New Deep Blue Audience Intelligence and Monetization Service to be Offered on Genius Sports’ FANHub Platform

NEW YORK--(BUSINESS WIRE)--Deep Blue Sports + Entertainment today announced the launch of the Women’s Sports Audience Intelligence & Monetization (WS/AIM) Service, built in partnership with Precise, creating the first premium private collaboration environment for advertisers to efficiently reach women's sports fans. Genius Sports Limited (“Genius Sports”) (NYSE:GENI) is the platform's first strategic partner, leveraging its proprietary FANHub as the primary platform for digital media activa...
-

Organigram Unveils Bold New Brand Identity Reflecting Market Leadership Position in Canada and Growing International Presence

TORONTO--(BUSINESS WIRE)--Organigram Holdings Inc. (NASDAQ: OGI) (TSX: OGI), (the “Company” or “Organigram”), a leading licensed producer of cannabis, is proud to announce its official rebrand to Organigram Global Inc. (“Organigram Global”), a move that demonstrates the Company’s evolution from an East Coast medical cannabis company into a burgeoning global cannabis leader. Having achieved the number one position in market share in Canada1 and established a growing international footprint, Orga...
-

Bynder、AIエージェントをリリース、AI搭載DAMの次世代を切り開く

アムステルダム--(BUSINESS WIRE)--(ビジネスワイヤ) -- AIを搭載したエンタープライズDAMの世界的リーダーであるBynderは、コンテンツの強化、検索、変換、ガバナンスなど、ビジネスに不可欠なタスクを実行する新しいAIイノベーションであるAIエージェントの製品群を発表しました。これにより、戦略的なDAM展開の次の進化への道が開かれます。 現在、750社以上の顧客がそのソリューションの恩恵を受けているBynderのAIサーチの成功を受け、BynderのAIエージェントは、ガバナンスとコンプライアンスを確保しながら、あらゆる種類のクリエイティブなコンテンツを強化し、変換します。これらはすべて、没入感のある魅力的なコンテンツ体験を大規模に提供するために不可欠な要素です。 LLMによって強化されたBynderのAIエージェントは、高度なパーソナライゼーションを実現するインテリジェンスを備えており、ユーザーが複雑なコンテンツ管理タスクを実行する際に、その背景にある文脈や意図を理解します。AIエージェントは、AIの力を活用しながら、プライバシーやブランドコンテンツのコンプ...
-

Bynder presenta AI Agents, pioneros de la próxima generación de DAM con IA

ÁMSTERDAM--(BUSINESS WIRE)--Bynder, líder mundial en DAM empresarial potenciado por IA, presentó sus AI Agents, un grupo de innovaciones de IA que ejecutan tareas cruciales para el negocio: enriquecimiento, descubrimiento, transformación y gobierno corporativo de contenidos y de ese modo, abren el camino para la próxima evolución de las implementaciones estratégicas de DAM. La herramienta de búsqueda AI Search de Bynder, fue todo un éxito que ya cuenta con más de 750 clientes que se benefician...