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BENTONVILLE, Arkansas et NEW YORK--(BUSINESS WIRE)--Walmart et Vibe.co ont annoncé aujourd’hui avoir conclu un accord en vertu duquel Walmart acquerra Vibe.co, une plateforme publicitaire en libre-service dédiée à la TV connectée (CTV), conçue pour simplifier la publicité des petites et moyennes entreprises (PME) et des marques du marché intermédiaire. La transaction est soumise aux conditions de clôture habituelles, notamment à l’expiration ou à la résiliation anticipée du délai d’attente appl...

VODNJAN, Croatie--(BUSINESS WIRE)--Infobip, la plateforme mondiale de communications cloud axée sur l’IA, a annoncé aujourd’hui un partenariat avec Digitas, la branche dédiée à la transformation marketing de Publicis Groupe, le premier groupe mondial d’agences de communication. Dans le cadre de ce partenariat, Infobip et Digitas ME mettront en place une offre de services conjointe autour de la plateforme Infobip AgentOS, alliant l’infrastructure de communication d’entreprise d’Infobip aux compé...

VODNJAN, Croacia--(BUSINESS WIRE)--Infobip, la plataforma internacional de comunicaciones en la nube con tecnología de IA, ha anunciado hoy una alianza con Digitas, la división de transformación de marketing de Publicis Groupe, el principal grupo de agencias de comunicación del mundo. Dentro de esta colaboración, Infobip y Digitas ME crearán una línea de servicios conjunta en torno a la plataforma AgentOS de Infobip, que combinará la infraestructura de comunicaciones empresariales de Infobip co...

VODNJAN, Kroatië--(BUSINESS WIRE)--Infobip, het wereldwijde AI-first cloudcommunicatieplatform, heeft vandaag een samenwerking aangekondigd met Digitas, de afdeling voor marketingtransformatie van de Publicis Groupe, ’s werelds toonaangevende holdinggroep van communicatiebureaus. In het kader van deze samenwerking zullen Infobip en Digitas ME een gezamenlijke dienstverlening opzetten rond het Infobip AgentOS-platform. Hierbij worden de infrastructuur voor bedrijfscommunicatie van Infobip en de...

VODNJAN, Croazia--(BUSINESS WIRE)--Infobip, la piattaforma globale di comunicazioni cloud basata sull'IA, ha annunciato oggi una partnership con Digitas, la divisione di trasformazione marketing di Publicis Groupe, il gruppo holding leader nel settore delle agenzie di comunicazione. Ai sensi della partnership, Infobip e Digitas ME svilupperanno una prassi di servizi congiunti attorno alla piattaforma Infobip AgentOS, riunendo l'infrastruttura di comunicazioni aziendali di Infobip e le vaste cap...

VODNJAN, Kroatien--(BUSINESS WIRE)--Die globale, KI-orientierte Cloud-Kommunikationsplattform Infobip gab heute eine Partnerschaft mit Digitas bekannt, dem Marketing-Transformationszweig der Publicis Groupe, der weltweit führenden Holdinggesellschaft für Kommunikationsagenturen. Im Rahmen der Partnerschaft werden Infobip und Digitas ME einen gemeinsamen Dienstleistungsbereich rund um die Infobip AgentOS-Plattform aufbauen, der die Unternehmenskommunikationsinfrastruktur von Infobip mit den umfa...

WASHINGTON--(BUSINESS WIRE)--Clutch today released new research on how consumers perceive and respond to branding in an AI-saturated landscape, revealing a clear consumer preference for what feels genuinely human. The survey of 408 U.S. consumers finds that 93% say it matters that a brand's communications feel like they came from a real person, and 55% view a brand less favorably once they can tell AI produced the creative. “Consumers are sending a clear signal: they want to know there's a real...

CANNES, France & TORONTO--(BUSINESS WIRE)--Klick Health made history at the Cannes Lions Festival of Creativity last night by earning the titles of “Healthcare Agency of the Year” and “Healthcare Network of the Year.” "We're so honored to be recognized for our work,” said Klick Chief Creative Officer Rich Levy. “Awards like these are only possible when an entire agency is committed to creating a body of work that changes lives; delivers real-world results; and meets the highest standards of str...

SAN JOSE, Calif.--(BUSINESS WIRE)--Cloudinary, the image and video platform powering many of the world's leading brands, today announced Image to Video, an AI capability that helps brands to automatically generate high-quality, channel-ready videos directly from their existing brand-approved image libraries. Video has long been one of the most powerful drivers of engagement and conversion. The brands seeing the biggest returns aren't just producing more video; they're working smarter to scale t...

BENTONVILLE, Ark. & NEW YORK--(BUSINESS WIRE)--Walmart and Vibe.co today announced they have entered into an agreement under which Walmart will acquire Vibe.co, a self-serve, connected TV (CTV) advertising platform designed to simplify advertising for small and mid-sized businesses (SMB) and mid-market brands. The transaction is subject to customary closing conditions, including the expiration or early termination of the applicable waiting period under the Hart-Scott-Rodino Antitrust Improvemen...