Newsroom | 59063 results

WASHINGTON--(BUSINESS WIRE)--A new Clutch report reveals that nearly all consumers notice when brands change their look, and how those changes are handled determines whether trust grows or fades. The study finds that 98% of consumers notice when a favorite brand rebrands, whether through a new logo, packaging, or color shift. Rebranding Is Inevitable But Perception Is Everything Rebranding can signal progress or spark confusion, and nearly all consumers notice the difference. Most respect updat...

LOS ANGELES--(BUSINESS WIRE)--Boulevard (www.joinblvd.com), provider of the fastest-growing client experience platform for appointment-based, self-care businesses, today announced the findings of a new survey of more than 2,000 beauty consumers aimed at helping salons and spas better understand the behaviors and motivations of modern clients. According to the report, among Gen Z and Millennial clients, the first impression of a salon or spa is now heavily influenced by social media, but even th...

DETROIT--(BUSINESS WIRE)--For the first time ever, one of Detroit’s most iconic public forums is taking center stage at one of the city’s most iconic events. The Michigan Chronicle and the Detroit Auto Dealers Association (DADA) announced today that the 21st season of the Chronicle’s award-winning Pancakes & Politics speakers’ series will launch with a special live forum at the 2026 Detroit Auto Show on Thursday, January 15, 2026, inside Huntington Place in downtown Detroit. For more than t...

WILBRAHAM, Mass. & ENGLEWOOD CLIFFS, N.J.--(BUSINESS WIRE)--Aceso Interactive, Inc., a leading provider of patient engagement and healthcare communication technology, is pleased to announce a strategic partnership with Samsung Electronics America to deliver advanced interactive patient care and digital signage solutions to hospitals and health systems across North America. This collaboration brings together Samsung’s industry-leading display technology with Aceso’s enterprise-grade software pla...

CHICAGO--(BUSINESS WIRE)--Everspring’s 2025 Enrollment Impact Brief exposes an AI visibility crisis that is reshaping brand reach and enrollment outcomes....

EXTON, Pa.--(BUSINESS WIRE)--Energage, the HR technology company powering the Top Workplaces employer recognition program, today announced a partnership with the publisher of the Salt Lake Business Journal to create a new home for Utah Top Workplaces in 2026. This partnership with Top Workplaces marks a shift in Utah; the awards had been published since 2014 by The Salt Lake Tribune. Now, City Journals, the publisher of Salt Lake Business Journal and 18 community newspapers, offers employers st...

VODNJAN, Kroatien--(BUSINESS WIRE)--Nissan hat das Kundenengagement durch seine Partnerschaft mit der globalen Cloud-Kommunikationsplattform Infobip neu definiert und eine einzigartige Agentic-AI-Kampagne ins Leben gerufen. Dabei nutzte Nissan Kingdom of Saudi Arabia (KSA) die kürzlich auf den Markt gebrachte Conversational AI Gamification von Infobip, ein KI-gestütztes Toolset, das spielerische, immersive Erlebnisse über verschiedene Messaging-Kanäle hinweg ermöglicht. Die Marketingkampagne se...

PLEASANT PRAIRIE, Wis.--(BUSINESS WIRE)--Good Foods, the brand bringing more good to more moments with thoughtfully made guacamole, salsas and dips, has revealed a refresh of its brand identity. From delicious products made with real ingredients to a vibrant, welcoming design system, every detail is crafted to inspire consumers and celebrate the joy of sharing food. Updated packaging across the brand’s portfolio of products is hitting shelves now at retailers nationwide, including Target, Costc...

NEWTON, Mass.--(BUSINESS WIRE)--Informa TechTarget continues its strategic partnerships, recognition streak, and overall category leadership in Account-Based Marketing (ABM)....

DALLAS--(BUSINESS WIRE)--Glass-Media, the leading provider of purpose-built, highly configurable digital signage solutions, announced the launch of a first-of-its-kind transparent LED poster, developed in partnership with Digi Point Media, a provider of unique, customer-driven digital platforms and owner of the IceBox Network. The new solution brings digital flexibility, sustainability and compliance benefits to companies and brands long dominated by static posters and neon signs. The transpare...