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AMP Media and WSMH to be Part of Athletes First Tailgate Tour Stop at the University of Michigan on October 16

ANN ARBOR, Mich.--(BUSINESS WIRE)--AMP Media and WSMH today announced their participation in the Athletes First Tailgate Tour stop at the University of Michigan in Ann Arbor, MI on Thursday, October 16, ahead of the University of Washington vs. the University of Michigan game on Saturday. As the exclusive media partner of the Tour, AMP Media will deliver live programming, fan engagement, and multiplatform content from the event, which will be held at the Fiji House at 1001 Oakland Avenue in Ann...
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Business Wire to Highlight Press Release Discovery at ICON 2025

SAN FRANCISCO--(BUSINESS WIRE)--At ICON 2025, Business Wire will showcase how press releases can drive visibility, influence, and measurable results for PR professionals....
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Piper Sandler Completes 50th Semi-Annual Teen Survey

MINNEAPOLIS--(BUSINESS WIRE)--Piper Sandler Companies (NYSE: PIPR), a leading investment bank, completes its 50th semi-annual Taking Stock With Teens® survey in partnership with DECA. The Piper Sandler equity research team now has more than 66 million data points around teen preferences and spending in the 25 years of researching teens. To see the full list of key findings, view the report summary and request the full survey report, visit pipersandler.com/teens. Please see below for a link to t...
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Ari Fletcher Owns the Streets in True Religion’s New “Baddie in the City” Campaign

LOS ANGELES--(BUSINESS WIRE)--True Religion has partnered with Ari Fletcher for its Baddie in the City campaign celebrating the brand’s latest women’s collection....
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Latino Donor Collaborative Launches Leaders on the Mic Podcast with Host Ana Valdez, Spotlighting Latino Leaders Powering Business and Cultural Mainstream

LOS ANGELES--(BUSINESS WIRE)--Latino Donor Collaborative Launches Leaders on the Mic Podcast with Host Ana Valdez Spotlighting Latino Leaders Powering Business...
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Yext Study Finds U.S. Path to Purchase More Fragmented Than Ever, With Only 11% Trusting Their First Search Result

NEW YORK--(BUSINESS WIRE)--Yext, Inc. (NYSE: YEXT), the leading brand visibility platform, reveals new U.S. insights suggesting showing the age of one-stop search and shop is ending. Americans are increasingly blending traditional search engines with AI tools, social media, and review sites to make purchase decisions. According to a survey conducted on behalf of Yext, just 11% of U.S. consumers trust the first tool they use when searching online — meaning nearly 9 in 10 double-check or expand t...
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Black Creator Academy is Back – Leveling Up the Next Generation of Black Youth Creators

TORONTO--(BUSINESS WIRE)--After a groundbreaking first year that helped to launch the careers of emerging Black creators, the Black Creator Academy announced today the opening of applications for its second cohort. The $250 billion creator economy is booming, but too many Black youth are being left on the sidelines. Black Creator Academy is a one-of-a-kind bootcamp designed to equip Black youth with the skills, mentorship, and funding to claim their place in this fast-growing industry. The Acad...
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Business Wire to Host Webinar: “The New Realities of PR Visibility (And How to Adapt)”

SAN FRANCISCO--(BUSINESS WIRE)--Business Wire to host October 14 webinar on SEO, GEO, and AI-driven news discovery with expert insights for PR and IR professionals....
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Creator Marketing Enters the Era of Efficacy: Brands Demand Scalable ROI as Creator Budgets Surge 171%, CreatorIQ Report Finds

LOS ANGELES--(BUSINESS WIRE)--According to new data from CreatorIQ’s sixth annual State of Creator Marketing report, creator marketing has entered a phase of unprecedented maturity, where investment decisions are guided not by experimentation but by proven impact and scalable ROI. The growth of investment is substantial: average reported annual influencer marketing budgets rose 171% year-over-year. Overall, 71% of organizations reported budget increases, and nearly two-thirds of those increasin...
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Groundbreaking National Study Reveals “The Civility Paradox”: Americans Say They are Civil; Society Is Increasingly Uncivil

LOS ANGELES--(BUSINESS WIRE)--National study “The Civility Paradox” reports that incivility significantly affects the nation’s mental health and social fabric....