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HardScope Launches Media Company and Studio Built Around Creator-Led IP
LOS ANGELES--(BUSINESS WIRE)--HardScope today announced its launch as a media company built around creator-led IP with an in-house studio that develops, produces, and distributes its original programming. Built for a generation that grew up on the internet, HardScope's slate spans different topics, formats, and creators that collectively make up the interests of modern youth culture. The company’s channel goes live Wednesday, September 30 on YouTube with a first slate built in partnership with...
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Pantene and Certified Trichologist Abbey Yung Unveil Cream to Mist, Their First Co-Created Product
CINCINNATI--(BUSINESS WIRE)--Pantene, the number one most awarded hair-care brand*, introduces the launch of Pantene Cream to Mist, its first co-created product with Abbey Yung, certified trichologist and viral hair advocate. Formulated with Pantene's Pro-Vitamin Complex + Peptide-C, Cream to Mist is an all-new leave-in spray that delivers cream-level nourishment and heat protection with the even application of a mist to solve a common complaint Yung hears from her community: Water-based sprays...
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Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY
SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq: ADBE) released today its online shopping forecast for the 2026 holiday season, covering the period from Nov. 1 to Dec. 31, 2026. Based on Adobe Analytics data, the analysis provides the most comprehensive view into U.S. e-commerce by analyzing direct transactions online. Adobe’s forecast is based on over 1 trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories—more than any other technology company or research organizat...
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LTK Reimagines Shopping Discovery, Bringing AI and Real Creator Recommendations Together in One Experience
DALLAS--(BUSINESS WIRE)--LTK, the pioneer of Creator Commerce™, today announced a major evolution of its shopping discovery with the launch of the new Search tab in the LTK app, bringing together interest-based discovery, AI-powered search and conversational shopping in one connected experience. Now available in the LTK app, the new Search tab makes it simpler and more intuitive for consumers to find inspiration, discover creators and shop real recommendations. With search already the second mo...
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K-Era Fest Brings the Korean Wave to the Pacific Northwest October 24-25
SEATTLE--(BUSINESS WIRE)--The Pacific Northwest's first, large-scale Korean Wave festival arrives Oct 24-25 featuring global talent, cultural leaders and industry icons....
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Bob’s Discount Furniture Turns Social Content Into Sales with Season 2 of Hit Social Series “Till Decor Do Us Part”
MANCHESTER, Conn.--(BUSINESS WIRE)--Bob's Discount Furniture, Inc. (NYSE: BOBS) (“Bob’s” or the “Company”), one of the nation’s fastest-growing furniture retailers, today announced the launch of Season 2 of “Till Decor Do Us Part,” its industry-first social video series that follows real couples navigating differing design styles as they transform a room in their home. The new season premieres today across social media channels, including TikTok, Instagram, Facebook, and YouTube. Season 1 of “T...
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Status Summit Brings Together Leaders from Ulta Beauty, Google, and Liquid Death on How AI Is Redefining Brand Discovery
WINTER PARK, Fla.--(BUSINESS WIRE)--Statusphere announced Status Summit, its invite-only event on how AI is changing how consumers discover, evaluate and choose brands and products....
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CreatorIQ Connect Returns October 13 in Los Angeles for a Fourth Year, with YouTube as Presenting Sponsor and 1,000+ Global Marketing Leaders Expected
LOS ANGELES--(BUSINESS WIRE)--CreatorIQ, the global operating system for creator-led growth, today announced details of CreatorIQ Connect 2026, the premier one-day event for global marketing leaders turning creator marketing into a measurable, scalable growth engine. Taking place October 13 in Los Angeles, Connect will bring together more than 1,000 brand marketers, agency leaders, platform executives, and creators for a single high-impact day of strategic programming, executive access, and con...
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Skechers Signs Elite Runner Shelby Houlihan
LOS ANGELES--(BUSINESS WIRE)--Skechers Signs Elite Runner Shelby Houlihan...
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ALICE + OLIVIA and Glance Launched AI-Powered “See Yourself in the Show” Experience at Spring 2027 Fashion Week Presentation
NEW YORK--(BUSINESS WIRE)--ALICE + OLIVIA by Stacey Bendet and Glance launched an AI-powered experience at the brand’s Spring 2027 New York Fashion Week presentation....