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The Most Impressive Wedding of the Year is Happening this Week in Venice. And it’s all hosted by JCPenney (Yes, JCPenney).

PLANO, Texas--(BUSINESS WIRE)--While some eyes are on a high-profile wedding happening in Venice, Italy, JCPenney is inviting everyone else to celebrate a more relatable love story....
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LTK Named to TIME’s List of the TIME100 Most Influential Companies

DALLAS--(BUSINESS WIRE)--Today, TIME revealed its fifth annual TIME100 Most Influential Companies list, spotlighting businesses making an extraordinary impact around the world, and LTK has earned a place among them. LTK is the company that turned creator influence into a global economy. Founded in 2011, LTK is the global technology platform trusted by creators and brands to run and scale their businesses through the monetization of digital content. The female-led unicorn is valued at $2 billion...
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Dotdigital Group plc Acquires Influencer, Affiliate and Referral Marketing Platform Social Snowball for USD $35m

LONDON--(BUSINESS WIRE)--Dotdigital Group plc acquires influencer, affiliate and referral marketing platform Social Snowball for USD $35m....
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Logitech G’s Streamlabs Launches New Sponsorship Platform to Connect Brands and Streamers

LAUSANNE, Switzerland & SAN JOSE, Calif.--(BUSINESS WIRE)--Streamlabs, the livestreaming software platform of Logitech G (SIX: LOGN) (NASDAQ: LOGI), a leading innovator of gaming software, technologies, and gear, today announced the launch of Streamlabs Sponsorships, a new platform built to help streamers earn money through brand partnerships. Launch campaigns will incur $0 in platform fees, and 100% of the brand payout will go directly to creators. Creators have always been at the center of St...
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vivago 2.0: The All-in-One AI Tool That Makes Creativity Accessible to All

BEIJING--(BUSINESS WIRE)--HiDream.ai announces the official launch of vivago 2.0, its all-in-one AI creative assistant, now available globally on both web and mobile platforms. Six Core Features End-to-End Creative Workflow with One Click vivago 2.0 integrates six powerful core features that support the entire creative process. Users can simply enter a text prompt to generate artworks in various styles—realistic, illustrated, or 3D—with seamless one-click style switching. This eliminates the ne...
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Billboard R&B Star Cheri Dennis to Headline Banjee Boombox ATL at Buckhead Art & Co this August

ATLANTA--(BUSINESS WIRE)--Femme-fronted event brings music, podcasting, and “All Things Audio” to Atlanta featuring R&B superstar Cheri Dennis on August 3...
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American Coach Collaborates with Influencers Fuel Your Wander to Launch a New American Eagle Floorplan

DECATUR, Ind.--(BUSINESS WIRE)--American Coach, a luxury motorhome brand, has added a new American Eagle floorplan for Fuel Your Wander Influencers....
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Advertising's Trillion-Dollar Accessibility Gap: Only 1 in 10 TV Ads Use Accessibility Features, New XR Report Finds

NEW YORK--(BUSINESS WIRE)--XR, the global leader in creative operations, today released the 2025 Global Accessibility Maturity Index & Trends Report, which reveals that just 10% of global TV ads include accessibility features such as closed captions or audio descriptions. XR's data shows that most TV ads remain inaccessible, which indicates brands are losing reach and excluding audiences with disabilities, representing $8 trillion in spending power. Beyond audiences with disabilities, watch...
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e.l.f. Joins Hello Sunshine Launch of New, Multimedia and Experiential Brand Sunnie—A Cultural Powerhouse and Community Built to Fuel the Next Generation of Women

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. (NYSE: ELF) is partnering with Hello Sunshine to make the future brighter – with young women leading the way. e.l.f. announced today its foundational partnership in the launch of Sunnie, a first-of-its kind media, experiential and lifestyle brand created to support, inspire and champion the next generation of women as a full ecosystem and community. The founding principle is that teens and young women need tools – not rules – to succeed without the press...
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Matter Launches Customizable Consumer PR Solutions for Holiday Gift Guides, Influencer Marketing + Press Events

BOSTON--(BUSINESS WIRE)--Matter debuts project-based PR programs for holiday gift guides, influencer campaigns, and press events to drive consumer brand visibility....