L'Oréal Drives Brand Awareness and Employee Engagement on Social Media with Sprinklr Advocacy

The world’s largest cosmetics manufacturer helps its employees generate 33 million organic impressions on brand content in only 18 months

NEW YORK--(BUSINESS WIRE)--Sprinklr (NYSE: CXM), the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), is powering L’Oréal’s global advocacy program on social media with Sprinklr Advocacy, turning employees into brand ambassadors and driving more than 33 million organic impressions and a 4x return on investment in only 18 months.

“We launched our global employee advocacy program with Sprinklr built around four key pillars: localization, technology empowerment, upskilling, and data analytics. This wasn’t about asking everyone to post. It’s about employees volunteering to be ambassadors and equipping them with Sprinklr Advocacy for success,” said Jean Loh, Global Director of Employee Engagement at L’Oréal. “The program is outperforming expectations, both in reach and impact. The results so far prove that when employees feel supported, heard and inspired, they become our most effective advocates.”

The Challenge: Empowering Employees to Share on Social

L’Oréal’s employees were hesitant to share their work lives online and didn’t have the confidence, tools, or support to do it well. They needed a guide on how to safely and confidently share brand-approved content on social media.

The Solution: Sprinklr Advocacy

L’Oréal launched a global employee advocacy program powered by Sprinklr Advocacy. Part of Sprinklr Social, Sprinklr Advocacy curates a library of corporate brand posts for employees to share on their personal social networks. Employees can use pre-set captions and schedule posts using Sprinklr’s content planner on their desktop or mobile device.

The Results: Measurable Brand Impact

• Generated 33 million organic impressions and a 4x return on investment in only 18 months.
• Launched the pilot in 2024 across 18 entities with over 900 ambassadors and aiming to have 1,500 ambassadors by the end of 2025.
• Employee advocacy is now part of how L’Oréal builds reputation — through transparency, trust, and authentic voices.

"Sprinklr Advocacy enables your workforce to become powerful brand ambassadors, helping to increase awareness, generate demand, and recruit talent — without compromising compliance," said Sprinklr Chief Product Officer, Karthik Suri. "When employees share brand content, it reaches more people, sparks deeper interaction, builds credibility, and helps turn interest into action."

Research from MSL group has shown that employee advocacy can increase brand reach more than 5x and that content share by employees receives 8x more engagement than content shared by brand channels. For more information on how employee advocacy can supplement enterprise social strategy, click here.

About Sprinklr

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.

By combining human intelligence with the enhancements and insights of artificial intelligence, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights.

Today, 1,900+ enterprises — including Microsoft, P&G, Samsung, and 60% of the Fortune 100 — rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.