ON24 Granted U.S. Patent for AI-Powered ‘Key Moments’ Technology in Long-Form Video and Virtual Events

Patent strengthens ON24's AI leadership, safeguarding technology that identifies and extracts high-impact moments across live and on-demand video experiences, fueling smarter personalization and campaign automation

SAN FRANCISCO--(BUSINESS WIRE)--ON24 (NYSE: ONTF), the leading customer engagement platform for B2B sales and marketing, today announced the issuance of U.S. Patent No. 12,445,698 B2, which protects ON24’s artificial intelligence technology that automatically identifies and extracts “Key Moments” from long-form video content, including virtual and digital events. These distilled highlights, or “Key Moments,” can be seamlessly deployed by ON24 customers across personalized nurture campaigns, shared on social media platforms, or delivered to specific audience segments to increase audience engagement with their campaigns.

ON24’s proprietary technology uses AI-powered machine learning to analyze data and user engagement within a virtual or digital event, to generate short form video content. This capability supports demand generation, partner enablement, customer and client relationships, education training, certification, and more.

“Artificial intelligence is central to ON24’s strategy and innovation,” said Sharat Sharan, CEO at ON24. “Our patented technology reinforces ON24’s leadership as an AI-enabled engagement platform. It allows us to better understand audience behavior in real time, pinpoint what matters most, and transform those insights into content and campaigns that perform better, across every channel and every customer interaction.”

Developed by a team of ON24 engineers and data scientists, "Key Moments” enables marketers and customer-facing teams to leverage AI to quickly identify and repurpose their most engaging content, such as product demos, expert insights, or audience Q&A, helping extend the reach and impact of every event and video asset.

“This patent advances our vision of connected, AI-driven engagement,” said Jayesh Sahasi, Executive VP Products, and CTO at ON24. “It brings together AI analysis, behavioral data, and automation to help marketers and other customer facing teams connect the dots, turning a single event into continuous, data-driven campaigns that deliver higher engagement.”

About ON24

ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine our leading first-party experiences with personalization and content as well as capture and act on engagement insights, accelerating the buyer journey and propelling pipeline forward.

ON24 provides industry-leading companies, including 3 of the 6 largest global software companies, 4 of the 5 top global asset management firms, 3 of the 6 largest global pharmaceutical companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has offices globally in North America, EMEA and APAC. For more information, visit www.ON24.com.

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