LG Ad Solutions Expands Local CTV Data Coverage Through Partnerships with CCR Media and AdImpact

Expanded collaboration provides one of the most comprehensive local CTV data sets in the market, delivering deeper insights across all 210 U.S. markets.

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in advanced Connected TV (CTV) advertising, today announced a new partnership with both CCR Media and AdImpact that establishes the industry’s most robust local television dataset spanning all 210 U.S. markets. With unified local ACR signals, ad occurrence data, and channel-level context, organizations can integrate a richer layer of TV viewership and competitive insight into their own environments.

Together, CCR Media’s local channel infrastructure, AdImpact’s comprehensive ad catalog, and LG’s deterministic ACR signals create a unified 360-degree view of the TV landscape. This shared-growth model provides scalable, locally driven insights to what people are watching, what ads they are seeing, and how they are responding, providing unprecedented and unmatched insights.

As consumer behavior becomes increasingly shaped by local context, advertisers are shifting their strategies accordingly. Research shows that most marketers plan to increase investment in local advertising next year, recognizing that localized messages drive stronger relevance, engagement, and conversion. When brands tailor creative to reflect the communities they serve featuring their priorities, and daily realities, campaigns perform better, making a local perspective not just a tactic but a clear competitive advantage.

“We’re building one of the most comprehensive local CTV data ecosystems in the market, one that connects what’s airing, what’s being advertised, and how audiences engage across every U.S. market,” said Serge Matta, President, Global Ad Sales, LG Ad Solutions. “This partnership ensures that we can deliver ads that are relevant to viewers while helping brands avoid wasted spend in markets that don’t matter to their business. This data empowers advertisers to plan, measure, and optimize with a level of geographic precision that simply wasn’t possible before.”

The collaboration, now live, connects what’s airing, what’s being advertised, and how audiences engage across all 210 U.S. markets—capturing 1,200+ local channels, 10 million hours of content, and over 350,000 ad creatives each year. By unifying CCR Media’s local infrastructure and AdImpact’s ad occurrence data with LG Ad Solutions proprietary ACR technology, the partnership delivers a comprehensive local view of linear and streaming behavior, enabling more personalized, relevant, and measurable advertising.

“Advertisers have been asking for a more complete and locally accurate view of the TV marketplace, and this partnership delivers it. Bringing together LG’s ACR footprint with AdImpact’s unrivaled ad catalog spanning all US markets, we’re giving brands, agencies, and data teams a unified dataset that connects exposure, competition, and audience insights at the local market level,” said Don Norton, GM Data Solutions.

​​This level of granularity unlocks entirely new applications across categories. In automotive, for example, advertisers can filter down to spend, frequency, impressions, vehicle size, and even model year—giving them pinpoint visibility into competitor activity and category saturation. For political advertisers, the dataset surfaces everything from party affiliation and election cycle to the tone of the ad and the audience segments it targets, enabling more precise planning and rapid response in a highly dynamic environment.

“At CCR Media, we’ve always focused on helping TV platforms and others capture ‘Media that Matters.’ With LG Ad Solutions expanding across all 210 U.S. markets and reaching the entire 340 million U.S. audience, they will now have access to unmatched and actionable local TV data. This partnership gives their clients a clear edge in insights, targeting, and reach,” said Mark Bonham, CCR Media Chief Growth Officer.

About LG Ad Solutions

LG Ad Solutions, incorporated as Alphonso Inc., is a global leader in advanced advertising for Connected TV and cross-screen devices, driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators broad reach and targeted engagement on the largest screen in the home.

About CCR Media

From live events and FAST channels to VOD libraries and linear feeds, CCR Media is the engine powering modern media. We connect every piece of content across streaming and broadcast. We make it measurable, discoverable, and actionable anywhere people watch.

With the largest ad and content catalog in the world, we serve global and Fortune 500 companies across media, ad tech, royalties, and generative AI.

About AdImpact

AdImpact is a leading advertising intelligence company. We specialize in tracking and analyzing advertising data across various media channels, including traditional, digital, and emerging platforms. Our real-time monitoring captures over one billion TV ad occurrences daily. We maintain the industry’s largest ad catalog of over 1.6M unique creatives. Our coverage extends across all 210 designated market areas (DMAs), over 41,000 zip codes, and over 20 million IP addresses. Currently, we capture data and analytics for over 88,000 brands and advertisers. Our reliable real-time data and analytics empower users to monitor competitor ad occurrences, spending, messaging, and creatives, facilitating quick and informed decision-making. To learn more about AdImpact’s capabilities, please visit www.adimpact.com.