Nift Ranked Number 120 Fastest-Growing Company in North America on the 2025 Deloitte Technology Fast 500™

731% Revenue Growth Fueled by Expansion Across Fintech, Retail, Travel, and Other Verticals

BOSTON--(BUSINESS WIRE)--Nift, the technology company connecting commerce platforms to advertisers and brands to new customers, today announced it ranked #120 on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech and energy tech companies in North America, now in its 31^st year. This marks Nift’s second consecutive year on the list, underscoring its accelerating momentum in redefining how commerce platforms engage consumers.

“Our growth reflects a fundamental shift in how brands think about customer engagement,” said Elery Pfeffer, founder and CEO of Nift. “Instead of interrupting consumers with more ads, we help brands turn everyday interactions into moments of appreciation—moments that drive measurable revenue, loyalty and long-term growth.”

Nift’s AI-powered, two-sided ad marketplace enables commerce platforms across consumer verticals to generate incremental revenue while giving DTC and enterprise brands an efficient way to acquire new customers. The company’s growth has been fueled by its ongoing expansion into new verticals, including fintech, where Nift has seen particularly strong momentum through partnerships with Klarna and Zip in the US and Clearpay in the UK.

Commerce platforms that partner with Nift can offer customers exclusive “thank-you” gifts at nearly 20 touchpoints across the customer journey. Designed to surprise and delight, these gifts introduce consumers to products and services from leading DTC and enterprise brands, retailers, and subscription companies. With conversion rates of up to 10%, versus 1%–3% for traditional digital ads on search and social media platforms, Nift’s model efficiently drives new demand and repeat purchases while delivering superior customer experiences.

Looking ahead, the company plans to continue expanding globally and deepening its AI capabilities to power the next generation of experience-first commerce media.

About the 2025 Deloitte Technology Fast 500

Now in its 31st year, the Deloitte Technology Fast 500 provides a ranking of the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies — both public and private — in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2021 to 2024.

In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or proprietary technology that significantly contributes to the company’s operating revenues. Companies must have base-year operating revenues of at least US$50,000, and current-year operating revenues of at least US$5 million, with a growth rate of 50% or greater. Additionally, companies must be in business for a minimum of four years and be headquartered within North America (United States and Canada).

About Nift

Nift is a technology company enabling consumer platforms and publishers to increase revenue, brand sentiment and loyalty by offering high-value thank-you gifts to their customers at any moment in the digital journey. Cash App Afterpay, Gopuff, iHeartMedia, Klarna, Match and ParkMobile are among the hundreds of leading companies partnering with Nift to surprise and delight their customers with exclusive gifts that let them discover and try new products and services from thousands of leading brands, retailers and subscription companies. Each month, Nift delivers more than 50 million thank-yous for its partners in the US, the UK and Canada. In 2025, Nift was listed as one of the fastest-growing technology companies in North America for the second consecutive year, ranking #120 on the Deloitte Technology Fast 500 list, based on revenue growth of 731% over the previous three years. To learn more, visit GoNift.com.