One10 Accelerates Incentive Innovation with Whistle Acquisition

MINNEAPOLIS--(BUSINESS WIRE)--One10 LLC (“One10”), a leader in performance improvement and incentive solutions, has acquired Whistle, a St. Louis-based employee engagement and rewards technology company. The acquisition significantly strengthens One10’s position in behavioral science, data science and incentive technology capabilities, enabling faster, more targeted ways to improve performance across employee and channel ecosystems.

Whistle, known for its award-winning technology, also brings a team with deep industry expertise, including co-founders Drew Carter and Chris Dornfeld. Whistle employees will remain in St. Louis and officially become One10 team members.

“This is a powerful moment for One10,” said Bob Miller, President and CEO of One10. “The Whistle team brings cutting-edge talent and a platform rooted in data science, which aligns perfectly with our mission to drive results for our clients by improving the performance of their employees and channels.”

Drew Carter will join One10 as President of Performance Solutions, overseeing the company’s Incentive & Recognition and Marketing Services solution areas. Chris Dornfeld will become Executive Vice President of Product Strategy, leading the continued development of Whistle’s technology and the next generation of One10’s incentive platform.

“By joining forces with One10, we’re combining Whistle’s agile technology with One10’s proven expertise and scale, delivering clients even more powerful ways to drive performance,” said Carter. “This partnership expands what’s possible - making it easier and faster for companies to engage employees and channel partners in meaningful, measurable ways.”

The acquisition is the latest strategic move by One10 to expand its capabilities and product-led solutions. The integration of Whistle’s technology, talent, and behavioral science expertise will accelerate One10’s product roadmap and client value delivery.

For more information, visit one10marketing.com.

About One10

One10 LLC is a leader in incentives and recognition, travel and events, and marketing services across the U.S. and Canada. The company offers software solutions to enable and engage corporate employees, salespeople, and channel partners. One10’s global rewards, prepaid solutions and products help some of the world’s most admired brands improve engagement and drive results. One10 is backed by Bow River Capital, a private alternative asset manager based in Denver, Colorado.

Bow River Capital Evergreen Fund is distributed by Foreside Financial Services, LLC, which is not affiliated with Bow River Capital or its affiliates.