Cello and Lightspeed Announce the GTM10 Awards — Nominations Now Open to Find the Best Go-To-Market Operators in Software

SAN FRANCISCO--(BUSINESS WIRE)--The GTM10 Awards, powered by Cello and Lightspeed Venture Partners, is the world’s first annual program dedicated to recognizing the top Go-To-Market (GTM) operators across Customer Success, Growth, Marketing, Sales, and Partnerships in the Software industry.

For too long, startup success has been measured by products and funding. But behind every high-growth software company are GTM leaders driving the strategies that turn vision into reality. The GTM10 Awards now give these operators the recognition they deserve.

“I’ve seen firsthand how the right GTM strategy can make or break a company,” says Mark Roberge, Founding CRO of HubSpot and jury member. “The GTM10 Awards are about honoring operators who don’t just talk about growth - they deliver it.”

Nominations are now open at: www.thegtm10.com

A Prestigious Selection Process

Winners will be selected by a distinguished jury of GTM veterans and leading venture capitalists from companies like Asana, HubSpot, Databricks, Shopify, and investors at Sequoia, a16z, Balderton, and Lightspeed Venture Partners, based on business impact, innovation, and industry influence.

Categories and Selection

Each year, 50 winners will be selected across five categories:

• Customer Success
• Growth
• Marketing
• Sales
• Partnerships

In each category, winners will be drawn from three groups:

• 4 GTM operators from startups and scale-ups
• 4 GTM operators from enterprise and Big Tech
• 2 GTM thought leaders or industry influencers

Unparalleled Industry Recognition

Winners will receive global recognition, including a feature on the Nasdaq billboard in Times Square and significant media exposure. More than an award, the GTM10 distinction establishes them as leaders among the world’s best GTM professionals.

Key Dates

• Nominations Open: March 11, 2025
• Nominations Close: April 24, 2025
• Winners Announced: May 21, 2025 onwards

Nominations are open to any GTM leader who has driven measurable business impact. Candidates may nominate themselves or be nominated by peers, founders, or investors who have worked with them directly.

About Cello

Cello is the only all-in-one referral platform trusted by companies like Typeform, Miro, and VEED to automate and scale Partner and User Referral programs.

About Lightspeed Venture Partners

Lightspeed Venture Partners is a global VC firm with $30B AUM, backing over 500 companies, including Snap, Anthropic, and Rubrik.

For more information or to submit a nomination, visit the GTM10 Awards.