TVB Holds Local Broadcast TV Executive Summit at Hearst Tower

Industry Leaders Gather to Champion Innovation and Discuss the Bright Future of Local Broadcast TV.

NEW YORK--(BUSINESS WIRE)--Today, TVB (tvb.org), the trade association of America’s local broadcast television industry, is hosting the 2025 Executive Summit, live at the iconic Hearst Tower in New York City. More than 150 c-suite executives and senior leaders across the local broadcast television, marketing and media agency business are gathered for this exclusive event.

This year’s Summit showcases a dynamic agenda focused on the most urgent and promising developments in the industry, including local advertising innovation, advanced media technology, cross-platform measurement, political advertising trends, and more. The full agenda is available at tvb.org.

“As we look toward 2026, local broadcast television continues to be essential for delivering trusted news, local content, and unparalleled reach for advertisers,” said Steve Lanzano, President and CEO of TVB. “This year’s Summit is especially meaningful as we celebrate industry excellence and share the exciting new platforms and partnerships that will innovate and modernize the industry, keeping local broadcast TV at the forefront of media, technology, and community engagement.”

In addition to a robust slate of speakers, winners of several prestigious awards will be announced today including the NEXT Awards celebrating tomorrow’s leaders in media sales and buying, the Advertising Council’s 2024 Catalyst Award and the Excellence Award.

Speakers include:

• Curry Baker, Director, Media and Live Entertainment Equity Research, Guggenheim Partners
• Nikki Bethel, CEO & President, Emma Bowen Foundation
• Aaron Brown, Chief Scientist, Madhive
• Erin Callaghan, President, Enterprise Partnerships, Futuri
• Tracy Chavez, EVP, Managing Director, Publicis Media
• Paul Cramer, Managing Director, Media & Broadcasting, Veritone
• Andrew Diffenderfer, Founder/CEO, Foundation Data
• Kiah Harpool, Supervisor, Client Lead, Publicis Media
• Erin Koller, CEO, ShareBuilders
• Paul LeFort, Managing Director, Nielsen
• Curtis LeGeyt, President & CEO, NAB
• Bob Liodice, CEO, ANA
• Danielle Medina, Managing Partner, Director Investment, WPP Media
• Michael O’Brien, CEO, National Media Research
• Brad Perseke, Partner, Politics, GMMB

About TVB

TVB is the not-for-profit trade association representing America’s local broadcast television industry, including linear and digital platforms. Its members include the U.S. television stations, television broadcast groups, advertising sales reps, syndicators, international broadcasters, and associate members. TVB actively promotes local media marketing solutions to the advertising community and works to develop advertising dollars for the medium’s multiple platforms, including on-air, online, and mobile. TVB provides a diverse variety of tools and resources, including its website, to support its members and to help advertisers make the best use of local ad dollars. For more information, visit www.tvb.org.