CallRail Expands HubSpot Integration to Include Voice Assist

At INBOUND 2025, CallRail demonstrates how its AI-powered voice assistant seamlessly integrates into HubSpot

SAN FRANCISCO--(BUSINESS WIRE)--CallRail, the lead engagement platform, announced today at INBOUND the expansion of its integration with HubSpot, the customer platform for scaling companies, to include insights from CallRail’s new AI assistant, Voice Assist.

Fresh off the July launch, CallRail will be demonstrating how businesses can never miss a lead with the easy setup and rich personalization of Voice Assist, which captures and qualifies leads 24/7. With the expanded integration, key customer data points and insights automatically sync into HubSpot ensuring businesses have a unified view of lead data for seamless follow up.

“We’re excited about the HubSpot integration as the next evolution of Voice Assist, which allows agencies and marketers to take things to the next level – capturing high-intent leads around the clock, qualifying them instantly and pushing that insight straight into HubSpot,” said Mike Stocker, vice president of partnerships at CallRail. “This new integration continues our investment in the overall HubSpot ecosystem by ensuring that every conversation is accurately captured and attributed within HubSpot to empower businesses to maximize ROI and deliver the best customer experience.”

At INBOUND, CallRail will offer live demos where attendees can not only experience Voice Assist’s human-like call handling and accurate lead qualification, but also see how all the data integrates seamlessly into HubSpot.

“We’re very pleased with the level of correct responsiveness we’ve seen from using CallRail's Voice Assist,” said Bradford Smith, vice president of sales and marketing at Mid-Atlantic Builders and mutual HubSpot/CallRail customer. “Missed calls are virtually nonexistent now that we have this touch point for customers who call after hours. We're also excited for the new integration to HubSpot where a full summary of the conversation can be stored in HubSpot which will give us even greater insights.”

CallRail recognized as a top player in the HubSpot ecosystem

For the second consecutive year, CallRail is listed as a HubSpot Essential App for Sales for Fall 2025. This collection of featured apps help provide a complete view of prospects, activities and opportunities to sell smarter and accelerate revenue growth.

“As one of our top certified app partners, we’re excited about the expanded integration with CallRail,” said Angela O’Dowd, vice president of partner and platform ecosystem at HubSpot. “Bringing an innovative solution like Voice Assist into our ecosystem provides even more value for our shared customers – helping them capture and qualify every lead 24/7, while ensuring that valuable new data and insights are seamlessly integrated into our CRM.”

“We’re thrilled to once again be recognized by HubSpot as an Essential App for Sales,” said Stocker. “This recognition is another demonstration of the value nearly 1,000 agencies find from pairing HubSpot with CallRail. We continue to invest in our partnership with HubSpot because of the value it provides our mutual customers. The enhancement of our integration with Voice Assist is yet another example of that commitment.”

Visit CallRail’s lounge at INBOUND to learn more about Voice Assist and its integration with HubSpot.

About CallRail

CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7.

CallRail has grown from the G2 top-rated inbound call tracking solution to include Form Tracking, Conversation Intelligence®, Premium Conversation Intelligence™, Convert Assist and Voice Assist. CallRail’s award winning platform integrates with dozens of leading marketing and sales software, and offers affiliate, agency, and technology partnership opportunities, helping businesses earn, grow, and build with CallRail. For more information, visit http://www.callrail.com.