PGA TOUR Studios and ATTN: Team Up with Druski for Truth or Putt – a Bold New Spin on Golf Content
PGA TOUR Studios and ATTN: Team Up with Druski for Truth or Putt – a Bold New Spin on Golf Content
Presented by Dunkin’, the fast-paced social-first series blends trick shots, wild questions and big personalities as Druski challenges PGA TOUR stars on and off the green
NEW YORK--(BUSINESS WIRE)--PGA TOUR Studios and ATTN: today announced the launch of Truth or Putt, a social-first interview show that brings together the TOUR’s most elite players, viral entertainment and pop culture through tricked-out putting challenges. Hosted by comedian and digital superstar Druski and presented by Dunkin’, the series aims to engage the next generation of golf fans through fast, fun and unpredictable content that taps into top players, viral moments and cultural crossovers.
Blending putting challenges with candid and entertaining interviews, Truth or Putt places PGA TOUR athletes on the green and in the hot seat. In each episode, participants take on a series of three progressively absurd putting challenges. A successful shot allows them to skip the question; a miss requires them to answer, with the questions getting more revealing with each challenge. Featured guests across the inaugural season include PGA TOUR stars such as Max Homa, the king of golf roasts with a swing as smooth as his sarcasm; Min Woo Lee, an Aussie showman with electric flair; and Nick Dunlap, a college kid turned history maker.
“The PGA TOUR is always looking for new ways to entertain our current fans while drawing in new ones, and Truth or Putt is the latest opportunity for us to deliver our players and their engaging personalities to an ever-growing audience,” said Laura Neal, PGA TOUR Executive Vice President, Content and Creative. “We appreciate the support of ATTN: and Dunkin’ in helping us bring the concept to life, and we’re excited to showcase the capabilities of our team at PGA TOUR Studios in a new and perhaps unexpected way.”
“This is what the next generation of sports content looks like, fast, fearless, and built for the feed." said Taryn Crouthers, President of ATTN. "Social shows like Truth or Putt are redefining what relevance means, and we’re proud to have created this with the PGA TOUR and Dunkin’, who both understand what it takes to break through."
Truth or Putt will debut as part of a comprehensive 360-degree campaign. Season one of Truth or Putt is a multi-episode series that will stream across YouTube, Facebook and FAST Channels. Short-form versions of the episodes will also stream on social platforms including TikTok, Instagram, YouTube Shorts, and X. Episodes will release weekly across PGA TOUR and ATTN:’s social channels. The first episode, featuring Max Homa, is available now. Episode two with Nick Dunlap will run on July 22, and episode three with Min Woo Lee goes live on July 29.
To celebrate the series launch, Dunkin' will release limited edition Truth or Putt merchandise.
“Participating in Truth or Putt was an absolute blast,” said Nick Dunlap. “Druski had us laughing non-stop and I cannot wait for fans to see the finished product that we put together with the support of Dunkin and the TOUR.”
“I'm always looking for new and entertaining ways to connect with fans," said Min Woo Lee. “Druski made this opportunity so much fun and I can't wait to engage with everyone on social as Truth or Putt episodes drop this summer.”
About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Americas and administers PGA TOUR Q-School presented by Korn Ferry and PGA TOUR University. TOUR members represent the world’s best players, hailing from 28 countries and territories. Showcasing the biggest moments in the sport with history and legacy on the line, the PGA TOUR has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming service on ESPN+. Internationally, PGA TOUR coverage is available across 200+ countries and territories in 30 languages via 39 broadcast and digital partners. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $4 billion.
Fans can follow the PGA TOUR via: the PGA TOUR app and PGATOUR.COM; social media channels, including YouTube, Facebook, Instagram (in Spanish, Korean and Japanese), LinkedIn, TikTok, X (in English, Spanish and Japanese); the PGA TOUR Channel on Free Ad-Supported Television (FAST) platforms such as the Roku Channel, Samsung TV Plus, PlutoTV, Xumo, LG Channels, Tubi, Amazon’s Freevee, FireTV and Alexa devices; and WhatsApp (in English and Spanish), WeChat, Weibo, Toutiao and Douyin.
About ATTN:
ATTN: is a media company and social publisher that bridges entertainment with topical issues to create a more informed world. Masters of modern storytelling, ATTN:’s creative shop leverages its publisher roots to put brands at the center of culture and, ultimately, the center of attention. ATTN: is part of Candle Media, an independent, creator-friendly home for cutting-edge, high quality, category-defining brands and franchises.
About Dunkin’
Dunkin’, founded in 1950, is the largest coffee and donuts brand in the United States, with more than 14,000 restaurants in nearly 40 global markets. Dunkin’ is part of the Inspire Brands family of restaurants. For more information, visit DunkinDonuts.com and InspireBrands.com.
Contacts
MEDIA:
PGA TOUR:
Chris Cox | chriscox@pgatourhq.com
ATTN:
The Lede Company | attn@ledecompany.com
Dunkin’:
Brigette Buckner | brigette.buckner@inspirebrands.com