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Golf
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Empower Announces Sponsorship of LPGA Golfer Jennifer Kupcho

GREENWOOD VILLAGE, Colo.--(BUSINESS WIRE)--Empower announced today a new sponsorship with LPGA golfer, Jennifer Kupcho. A Colorado native, Kupcho is the youngest-ever inductee to the Colorado Golf Hall of Fame, as well as the 2023, 2019 and 2017 “Golf Person of the Year.” Kupcho has established herself as one of the elite female golfers in the world. She recently competed in the 2024 Solheim Cup on the U.S. team and finished the 2024 season ranked 23rd in the 2024 Race to CME GLOBE. In 2022, sh...
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Lincoln Financial Becomes Founding Partner of the Cobbs Creek Foundation

PHILADELPHIA--(BUSINESS WIRE)--Lincoln Financial (NYSE: LNC) and the Cobbs Creek Foundation today announced a landmark partnership to further the advancement and development of infrastructure and programs at the Cobbs Creek Golf and Education Campus, currently under development in West Philadelphia. The partnership signifies a shared long-term commitment to the Philadelphia community, providing innovative programming and access to state-of-the-art facilities at the Cobbs Creek Golf and Educatio...
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Owning Over Renting: 65% of Golfers Prefer Playing with Their Own Clubs While Traveling, According to New Luggage Forward Survey

DENVER--(BUSINESS WIRE)--Luggage Forward, the exclusive luggage delivery provider for many of the world's leading travel brands, today announced findings from its inaugural Travel and Luggage Survey, highlighting the travel trends of avid golfers, as golf season gets into full swing. Taking insights from 1,019 U.S. consumers, ages 18 to 65+, the survey found that 65% of golfers play with their own clubs when they travel, demonstrating the value avid golfers place on using their clubs regardless...
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2025 Golfweek Tech Lab Presented by T-Mobile for Business Announced

New York, NY--(BUSINESS WIRE)--Golfweek, Gannett Co., Inc.’s (NYSE: GCI) leading golf publication announced the return of the Golfweek Tech Lab presented by T-Mobile for Business. The second annual exclusive industry event will take place May 12-13 at the JW Marriott Charlotte, prior to the PGA Championship at the renowned Quail Hollow Club. In collaboration with underdog venture team, Golfweek Tech Lab presented by T-Mobile for Business brings together top leaders from the startup, venture inv...
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BDO USA Teams Up With Olympian and Pro Golfer Albane Valenzuela

CHICAGO--(BUSINESS WIRE)--BDO USA has signed three-time Olympian and professional golfer Albane Valenzuela as a brand ambassador....
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Vitacost Champions Clean Sports With New Collaborations Across Multiple Athletic Disciplines

BOCA RATON, Fla.--(BUSINESS WIRE)--Vitacost.com, a leading online retailer of health and wellness products, is proud to announce three new collaborations that underscore its commitment to clean sports and athlete well-being. These collaborations highlight Vitacost's Sport Certified website experience, a dedicated e-commerce platform offering an extensive selection of NSF Certified for Sport® and Informed Sport® certified products in one convenient online shop. "At Vitacost, we understand the de...
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プーマがスポーツゲームを再定義:「Go Wild」キャンペーンで大胆な戦略とブランド・ポジショニングを発表

ヘルツォーゲンアウラハ、ドイツ--(BUSINESS WIRE)--(ビジネスワイヤ) -- グローバル・スポーツ企業のプーマは、ブランドのアイデンティティの進化を象徴し、ランニングの頂点を目指して生活を再構築するランナーたちを描いた史上最大のグローバル・ブランド・キャンペーン「Go Wild」の開始を発表しました。このキャンペーンでは個人を称え、アマチュアからプロのアスリートまで、すべての人々にインスピレーションを与え、真の自分自身を解き放ち、内に秘めた偉大さを発見することを促します。 プーマは75年にわたってスポーツと文化を絶え間なく前進させ、スポーツブランドの一流企業として、自己表現と喜びを体現する手段としてスポーツを推進してきました。「Go Wild」の立ち上げを通して、プーマはスポーツを通じて真の自分自身を解き放つ力を称賛し、自分らしくあることの勇気を示し、真の自分自身を解放し、ひいては偉大さを解き放つことを示しています。 「プーマは、常に自分らしくあること、そして成功への独自の道を歩むことでスポーツ界で偉業を成し遂げたアスリートたちのホームであり続けてきました」と、プーマ...
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Good Good Golf Secures $45M Investment to Fuel Expansion Across Media, Commerce, and Live Experiences

PROSPER, Texas--(BUSINESS WIRE)--Good Good Golf, the next-generation golf, media, and lifestyle brand today announced a $45 million funding round led by Creator Sports Capital, a newly formed investment firm founded by Benjamin Grubbs and Brian Kabot. The round includes significant participation from Manhattan West Private Equity, Sunflower Bank, and Peyton Manning’s Omaha Productions. In addition, over 50 global investors have joined the round, many of whom have a deep connection to the sport...
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PUMA重新定義運動:透過「Go Wild」活動推出大膽策略和品牌定位

德國黑佐根奧拉赫--(BUSINESS WIRE)--(美國商業資訊)-- 全球運動公司PUMA宣布推出其迄今為止規模最大的全球品牌活動——「Go Wild」,代表其品牌形象的一次演進,展示了跑步者為追逐跑步帶來的快感而重新安排自己的生活。該活動讚頌個人精神,激勵著每一個人——無論是業餘愛好者還是職業運動員——釋放真實的自我,發現自身內在的卓越之處。 75年來,PUMA一直不懈地推動著運動和文化的發展,身為首屈一指的運動品牌,始終將運動視為一種展現自我表達和享受快樂的方式加以推廣。透過推出「Go Wild」活動,PUMA宣導透過運動展現真實自我的力量,顯示這關乎做自己的勇氣,釋放本真的自我,進而激發出自身的卓越潛能。 PUMA執行長Arne Freundt表示:「PUMA一直以來都是那些透過做真實的自己、走自己的成功之路而在運動領域取得卓越成就的運動員的家園。從過去到現在,像Tommie Smith、Usain Bolt、Breanna Stewart或Neymar這樣的代表性人物,都是PUMA獨特品牌基因的傑出代言人:我們的運動員個性鮮明,樂於展現自我、享受快樂。透過我們的第二個品牌...
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Puma重新定义游戏规则:通过'Go Wild'品牌宣传活动发布大胆战略与品牌定位

德国黑措根奥拉赫--(BUSINESS WIRE)--(美国商业资讯)-- 全球运动品牌PUMA宣布推出迄今为止最大规模的全球品牌宣传活动'Go Wild',旨在升级品牌形象,展现跑者为追逐跑步高潮而重新安排生活的故事。该活动弘扬个性,从业余选手到专业运动员,激励每一个人释放真实自我并激发内在的非凡潜能。 75年来,PUMA坚持不懈地推动体育和文化向前发展,作为领先的运动品牌,PUMA始终倡导将体育运动作为一种表达自我和尽享快乐的方式。通过推出'Go Wild',PUMA倡导通过运动展现真实自我的力量,传递勇于做自己、释放真实自我并由此激发无限潜能的精神。 “PUMA一直以来都是运动员的家园,他们通过展现真实自我并追随自己的成功之路,在体育领域取得了卓越成就。”PUMA首席执行官Arne Freundt说道,“Tommie Smith、Usain Bolt、Breanna Stewart或Neymar等昔日和当下的著名运动明星都是PUMA独特品牌基因的杰出代表:他们是充满个性的运动员,张扬自我并享受快乐。通过我们的第二次品牌宣传活动,我们在品牌提升之旅中迈出了重要一步,进一步加强了与消...