KANE Footwear Names Mark Tarnuzzer as Chief Marketing Officer

The ex-Apple and Samsung marketing veteran will lead KANE Footwear’s continued expansion across the active recovery footwear industry

WESTPORT, Conn.--(BUSINESS WIRE)--KANE Footwear, a leader in the active recovery footwear industry, has announced Mark Tarnuzzer as Chief Marketing Officer. Bringing more than 20 years of experience to the role, Tarnuzzer will be responsible for growing direct-to-consumer (DTC) revenue, playing a pivotal role in shaping the brand’s strategy, marketing activations, and partnerships, and optimizing e-commerce performance.

Bringing a blend of creativity, data-driven decision-making, and a proven track record of growing DTC channels, Tarnuzzer will lead all future product launches and brand campaigns to drive awareness, new customer acquisition, and enhance long-term retention. As part of KANE’s program that aims to get active recovery footwear in the hands of elite athletes from the NFL, NBA, MLB, NHL, NCAA, and more, Tarnuzzer will deepen partner relationships and develop future collaborations to reach new audiences.

“With years of experience under his belt across multiple categories, Mark will be an essential addition to the KANE team as we continue growing the business,” says John Gagliardi, founder and CEO of KANE Footwear. “He will bring a fresh perspective to the company in its next stage of rapid growth as more competition enters the market—helping introduce KANE to new audiences while evolving to the brand’s ethos of sustainable recovery footwear for all.”

Prior to joining KANE Footwear, Tarnuzzer acted as the Senior Vice President, Global Marketing & Media at Universal Music Group, where he established in-house global marketing, data, and media operations to serve the global artist roster and commercialize revenue-generating products in the marketplace. As the Global Head of Programmatic at Samsung and Global Programmatic Lead at Apple, he oversaw automation initiatives and strategic development of the business’ programmatic efforts, respectively. In his new role, he will translate this successful track record and vast marketing knowledge to the footwear industry with an innovative omnichannel approach.

“Since its launch in 2021, KANE has been a leader in the footwear space, and I am eager to expedite its growth and further solidify its position as the go-to recovery shoe,” said Mark Tarnuzzer. “The category has enormous potential, and KANE is well-positioned to continue leading the charge.”

Designed in collaboration with board-certified foot and ankle surgeon Dr. Daniel Geller, KANE Footwear offers the first shoe created specifically for active recovery. As CMO, Tarnuzzer will drive future success by helping to educate consumers on the importance of recovery footwear—fortifying KANE’s position atop the market.

About KANE Footwear

KANE Footwear is a footwear brand dedicated to the recovery of body and planet. Implementing expert-driven design, biobased manufacturing, and modern aesthetics, KANE is creating active recovery footwear for mindful movers. The KANE Footwear Collection, designed in collaboration with board-certified foot and ankle surgeon Dr. Daniel Geller, are the first shoes designed specifically for active recovery. The KANE Revive and Revive AC are made with bio-based RestoreFoam™, created from Brazilian sugarcane, and integrate principles of active recovery to renew the body through stimulation, circulation and blood flow. KANE is a Certified B Corporation and a proud member of 1% for the Planet. KANE was founded by former pro athlete, John Gagliardi, who was inspired to create a performance EVA product that professional athletes and active people can use year-round. KANE was founded in 2021 and is headquartered in Westport, CT. You can learn more at www.kanefootwear.com.

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