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Sandbox VR Updates First Netflix Collaboration—Squid Game Virtuals—with New "Repeat Racers" Mini-Game to Celebrate Season 2 of the Hit Series

SAN FRANCISCO--(BUSINESS WIRE)--Sandbox VR, the world's premier destination for premium location-based virtual reality experiences, today announced the addition of a new mini-game to Squid Game Virtuals, developed in collaboration with Netflix. The new mini-game, ‘Repeat Racers’, is available to play now at Sandbox VR locations globally. Inspired by the games from season two of Squid Game, the Repeat Racers mini-game challenges players to solve puzzles and race to the finish line, with points a...
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ADDING MULTIMEDIA Sprouts Farmers Market Announces New NIL Deals Across Women’s Sports

PHOENIX--(BUSINESS WIRE)--Sprouts' commitment to its program, PowHERed by Sprouts, with eight new individual Name, Image and Likeness (NIL) deals with female college athletes....
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Estadio Gana Launches in Mexico, Expanding Mobile Streams' Presence in the Growing Sports Betting Market

LONDON--(BUSINESS WIRE)--Mobile Streams Plc (MOS) is pleased to announce that, following a successful testing phase, its online casino and sportsbook—formerly known as Bet—has officially launched in Mexico under the name Estadio Gana (www.estadiogana.mx). This platform provides Mexican sports fans with the latest global sports news, live match updates, and the opportunity to place bets, offering both a Sports Book and Casino experience. Designed with Mexico's sports and gaming community in mind...
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Arctos Announces Expansion of Keystone into Real Estate and Real Assets

DALLAS--(BUSINESS WIRE)--Arctos, a private investment firm that provides bespoke growth capital and liquidity solutions to sports franchises (Arctos Sports) and alternative asset managers (Arctos Keystone), today announced the formation of Arctos Keystone Real Assets (“AK-RA”) to expand Keystone’s capabilities into real estate and real assets. AK-RA will be a separate and distinct investment strategy from the Keystone Private Equity investment strategy. The AK-RA team comprises four new hires,...
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EoS Fitness & Project 150 Unite to Support Nevada Students

LAS VEGAS--(BUSINESS WIRE)--EoS Fitness and Project 150 partner to raise funds for Nevada students pursuing higher education....
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Empower Announces Sponsorship of LPGA Golfer Jennifer Kupcho

GREENWOOD VILLAGE, Colo.--(BUSINESS WIRE)--Empower announced today a new sponsorship with LPGA golfer, Jennifer Kupcho. A Colorado native, Kupcho is the youngest-ever inductee to the Colorado Golf Hall of Fame, as well as the 2023, 2019 and 2017 “Golf Person of the Year.” Kupcho has established herself as one of the elite female golfers in the world. She recently competed in the 2024 Solheim Cup on the U.S. team and finished the 2024 season ranked 23rd in the 2024 Race to CME GLOBE. In 2022, sh...
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Relo Metrics Expands Census Product into Formula One and Advances Sponsorship Valuation for the Global Motorsports Industry

SANTA MONICA, Calif.--(BUSINESS WIRE)--(GumGum Sports Inc.) Relo Metrics, a leading AI-driven sponsorship, data, and analytics platform for real-time data-driven decisions, today announced that its Relo Census product now includes Formula One (F1), bringing a first-of-its-kind, census-level data set to one of the world's most prestigious and fastest-growing sports. This expansion enables F1 brands, teams, and agencies to benchmark sponsorship performance, track brand exposure, and optimize inve...
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New Deep Blue Audience Intelligence and Monetization Service to be Offered on Genius Sports’ FANHub Platform

NEW YORK--(BUSINESS WIRE)--Deep Blue Sports + Entertainment today announced the launch of the Women’s Sports Audience Intelligence & Monetization (WS/AIM) Service, built in partnership with Precise, creating the first premium private collaboration environment for advertisers to efficiently reach women's sports fans. Genius Sports Limited (“Genius Sports”) (NYSE:GENI) is the platform's first strategic partner, leveraging its proprietary FANHub as the primary platform for digital media activa...
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Underwood Law Says Anti-Trust Case Could Benefit Millions of Families Whose Children Participate in Competitive Cheerleading

AMARILLO, Texas--(BUSINESS WIRE)--An anti-trust lawsuit filed in U.S. District Court in Amarillo could have a nationwide impact on the millions of kids and their families who participate in competitive cheerleading. Conservative estimate says over a million children, primarily girls, participate in competitive cheerleading. Unlike non-profit youth sports programs, such as Little League baseball, Cheerleading is dominated by one for-profit company owned by one of the nation’s most prominent priv...
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Main Street Sports Group Names Jo Sauer as General Counsel of FanDuel Sports Network

SOUTHPORT, Conn.--(BUSINESS WIRE)--Main Street Sports Group, owner of FanDuel Sports Network, today announced that Jo Sauer will join its senior leadership team, serving as General Counsel, effective April 7. As General Counsel, Ms. Sauer will partner with business leaders across the organization to help shape and execute FanDuel Sports Network’s legal, business, and operational strategies. She will oversee the network’s legal team, providing corporate governance and counsel on all legal matter...