The Snow League Announces Legendary Hip-Hop Artist Big Boi to Perform at Inaugural Event in Aspen, CO

NEW YORK--(BUSINESS WIRE)--Aspen, get ready! The Snow League, the groundbreaking new professional snowboarding and freeskiing league started by Shaun White, is thrilled to announce that six-time Grammy-winning hip-hop legend Big Boi will headline a special live performance at the first-ever Snow League event on March 8, 2025, in Aspen, CO.

Following an action-packed two days of elite snowboarding competition, fans will be treated to an unforgettable show from one of hip-hop’s most influential artists. Known for his dynamic stage presence and hits both as a solo artist and as part of the iconic duo OutKast, Big Boi will bring his signature energy to cap off an already historic event and celebrate the winners of the inaugural event for the new league.

“I couldn’t be more excited to have Big Boi join us for this milestone moment in snowboarding,” said White, founder of The Snow League. “Big Boi and I have known each other for many years, and his music, creativity, style and passion aligns so perfectly with what we’re trying to create with this new league. I’m so pumped to have him there in Aspen, and I know both the athletes and the crowd will love every minute of it.”

Big Boi adds: "Ayy, much love to my guy Shaun White for having me out in Aspen for The Snow League! That boy is a legend—it only makes sense for him to create an event like this. I’m looking forward to supporting him and bringing that ATL flavor up to the mountain.”

The event, which takes place on March 7-8 at Buttermilk Mountain at Aspen Snowmass, will bring together the world’s best snowboarders including Ayumu Hirano, Maddie Mastro, Mitsuki Ono and more to compete at the highest level. With a record-breaking $1.6 million prize pool, The Snow League sets a new benchmark for professional snowboarding competition.

To purchase tickets to the event, which includes Big Boi’s performance, please visit https://thesnowleague.com/events/aspen-snowmass-2025/. Fans can also tune in March 7 and 8 on Peacock to catch all the action live starting each day at 11:30am ET.

About The Snow League

Launched in June 2024, The Snow League is the first professional winter sports league entirely dedicated to snowboarding and freeskiing. Founded by three-time Olympic gold medal winning snowboarder and entrepreneur Shaun White, the league’s first season will feature a four-event global competition format, with the inaugural competition kicking off at Buttermilk Mountain at Aspen Snowmass on March 7-8 2025, and continuing at top winter resorts worldwide. The first season will feature men’s and women’s snowboard halfpipe competitions at all four events. Freeskiing will be introduced during the league’s second event in late 2025, and will be included in all future events. Athletes will compete to accumulate points based on their results from each event to be tallied together at the end of the season to crown The Snow League World Champion.

For more information, please visit www.thesnowleague.com and purchase tickets to the event here. Follow The Snow League on X, Instagram, Facebook and YouTube.