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Hovercraft Ventures Acquires Design and Creative Solutions Agency Visual Endeavors

SANTA CRUZ, Calif. & BOCA RATON, Fla.--(BUSINESS WIRE)--Global experience and innovation venture platform Hovercraft Ventures announced today its acquisition of Visual Endeavors, the design and creative solutions agency involved in major projects including the Backstreet Boys and Zac Brown Band residencies at The Sphere, tours for Green Day, Deftones and Morgan Wallen, and more. Visual Endeavors (VE), based in Santa Cruz, California, is an esteemed design and creative solutions agency renowned...
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Hellmann’s Set to Launch “Sweet Sandwich Time” in Big Game Ad in Canada, Starring Andy Samberg as Meal Diamond

TORONTO--(BUSINESS WIRE)--Hellmann’s Mayonnaise is reimagining one of the most iconic songs of all time, “Sweet Caroline”, for the Big Game, with comedian Andy Samberg....
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From One Icon to the Next: SharkNinja Debuts Marilyn Monroe Collection

NEEDHAM, Mass.--(BUSINESS WIRE)--From One Icon to the Next: SharkNinja Debuts Marilyn Monroe Collection...
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e.l.f. Cosmetics presenta una campaña inspirada en las telenovelas y protagonizada por Melissa McCarthy para antes del descanso del “Big Game”

OAKLAND, California--(BUSINESS WIRE)--e.l.f. Cosmetics, una marca de e.l.f. Beauty (NYSE: ELF), empresa innovadora con un gran corazón, anunció hoy que estará presente durante la Final del “Big Game” del domingo 8 de febrero de 2026 con una campaña inspirada en las telenovelas que celebra la positividad, la inclusión y la accesibilidad. Protagonizada por la actriz y productora nominada al Óscar® Melissa McCarthy, el actor y médico de televisión Nicholas González, la icónica villana de telenovel...
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FLUX, Only Global Trans-Led Organization, Revels in its First Decade of Trans Empowerment

LOS ANGELES--(BUSINESS WIRE)--FLUX, Only Global Trans-Led Organization, Revels in its First Decade of Trans Empowerment...
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Merz Therapeutics Launches 'Celebrating the Fighters' Campaign, Channeling Muhammad Ali’s Resilience to Empower the Parkinson’s Disease Community

RALEIGH, N.C.--(BUSINESS WIRE)--Merz Therapeutics North America today announced the launch of 'Celebrating the Fighters,' a nationwide campaign that honors the fighting spirit of people living with Parkinson's disease (PD) and embodies Muhammad Ali, the legendary heavyweight boxing champion who was also diagnosed with this disease. Inspired by Muhammad’s iconic quotes and spirit, the campaign builds on the 2023 ‘For the Fighters’ initiative, celebrating resilience through storytelling. In the U...
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e.l.f. Cosmetics Unveils Telenovela-Inspired Big Game Campaign Starring Melissa McCarthy Ahead of Halftime

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), a bold disruptor with a kind heart, announced today it will show up during the Big Game on Sunday, February, 8, 2026, with a telenovela-inspired campaign celebrating positivity, inclusivity and accessibility. Starring Academy Award®–nominated actor and producer Melissa McCarthy, actor and TV doctor Nicholas Gonzalez, iconic telenovela villain Itatí Cantoral, and e.l.f. Glow Reviver Lip Oil, this dramatic...
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Tellory Co-hosts New York City Event Celebrating Premiere of Balance: A Perimenopause Journey

NEW YORK--(BUSINESS WIRE)--Tellory sponsored a luncheon in celebration of the premiere of Balance: A Perimenopause Journey, a new docuseries produced by Jeannie Mai and Alyssa Milano that explores the often misunderstood and under-discussed realities of perimenopause. The powerful four-episode docuseries, distributed by FilmHub, is available on-demand starting today on major streaming platforms, including Apple TV and Prime Video. The invite-only luncheon was co-hosted by Tellory founder Janine...
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BARK and Josh Horowitz Launch Who’s A Good Guest?, the Only Show Where Celebrities Are Upstaged by Their Dogs

NEW YORK--(BUSINESS WIRE)--BARK (NYSE: BARK), a leading global omnichannel dog brand on a mission to make all dogs happy, today announced the launch of Who’s A Good Guest?, a new video series hosted by entertainment journalist Josh Horowitz, produced by BARK and Horowitz. Season one features a star-studded lineup of dog parents, including Zoey Deutch, Dylan O’Brien, Bob Odenkirk, Johnny Knoxville, Ginnifer Goodwin, and Patrick Wilson. The first episode, featuring O’Brien and his dog Tony, debut...
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The NFL Player Care Foundation and Atrium Unite to Bring NFL Legends and Top Employers Together at the Super Bowl Career Fair

NEW YORK--(BUSINESS WIRE)--The NFL Player Care Foundation and Atrium are bringing together NFL Legends and employers at the 8th Annual Super Bowl Career Fair in S.F. on Feb. 6....