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Wells Fargo Launches Ad with Comedian and Actor Marcello Hernández Ahead of Big Game

SAN FRANCISCO--(BUSINESS WIRE)--Wells Fargo is returning to the Big Game with the launch of “Celebrating Every Win,” a new advertising campaign that showcases how the Wells Fargo Mobile Banking app helps customers achieve personal financial victories. The campaign features comedian and actor Marcello Hernández. Created in partnership with BBDO New York and directed by Jess Coulter of O Positive, the campaign pays tribute to everyday financial wins – like growing savings or sticking to a budget....
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CoreWeave Introduces a New Brand Vision As the Cloud Built for This Moment

LIVINGSTON, N.J.--(BUSINESS WIRE)--CoreWeave, Inc. (Nasdaq: CRWV), The Essential Cloud for AI™, today debuted its first integrated brand campaign, “Ready for Anything, Ready for AI,” during the Winter Olympics. Featuring Chance the Rapper, the campaign marks a new brand vision centered on empowering pioneers investing in AI to push boundaries and accelerate breakthroughs in AI innovation. As the AI industry shifts from experimentation to large-scale production, CoreWeave’s new campaign highligh...
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Samsara Launches New AI Coach in Super Bowl Commercial, Names NASCAR Champion Jesse Love as Its First Avatar

SAN FRANCISCO--(BUSINESS WIRE)--Samsara Inc. (NYSE: IOT), the pioneer of the Connected Operations® Platform, today unveiled Samsara Coach, a new AI-powered coaching experience designed to deliver personalized, real-time guidance to drivers. The launch is featured in a Super Bowl LX commercial starring NASCAR champion Jesse Love, who debuts as the first avatar for Samsara Coach. Samsara’s Super Bowl Commercial Introduces New Model of Data-Driven, Real-Time Coaching The commercial draws a paralle...
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Chae Jong-hyeop Joins HIAND via His Dedicated Space ‘Star Lounge’ on February 4

SEOUL, South Korea--(BUSINESS WIRE)--The actor-focused fandom platform HIAND launched Chae Jong-hyeop’s Star Lounge on February 4, creating a dedicated space to expand fan communication....
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俳優チェ・ジョンヒョプ、2月4日に専用スペース「スターラウンジ」を通じてHIANDに参入

ソウル(韓国)--(BUSINESS WIRE)--プラットフォームHIANDは俳優チェ・ジョンヒョプの公式「スターラウンジ」をオープンし、デジタルフォトカードをプレゼントする特別イベントを実施する。...
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Hovercraft Ventures Acquires Design and Creative Solutions Agency Visual Endeavors

SANTA CRUZ, Calif. & BOCA RATON, Fla.--(BUSINESS WIRE)--Global experience and innovation venture platform Hovercraft Ventures announced today its acquisition of Visual Endeavors, the design and creative solutions agency involved in major projects including the Backstreet Boys and Zac Brown Band residencies at The Sphere, tours for Green Day, Deftones and Morgan Wallen, and more. Visual Endeavors (VE), based in Santa Cruz, California, is an esteemed design and creative solutions agency renowned...
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Hellmann’s Set to Launch “Sweet Sandwich Time” in Big Game Ad in Canada, Starring Andy Samberg as Meal Diamond

TORONTO--(BUSINESS WIRE)--Hellmann’s Mayonnaise is reimagining one of the most iconic songs of all time, “Sweet Caroline”, for the Big Game, with comedian Andy Samberg....
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From One Icon to the Next: SharkNinja Debuts Marilyn Monroe Collection

NEEDHAM, Mass.--(BUSINESS WIRE)--From One Icon to the Next: SharkNinja Debuts Marilyn Monroe Collection...
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e.l.f. Cosmetics presenta una campaña inspirada en las telenovelas y protagonizada por Melissa McCarthy para antes del descanso del “Big Game”

OAKLAND, California--(BUSINESS WIRE)--e.l.f. Cosmetics, una marca de e.l.f. Beauty (NYSE: ELF), empresa innovadora con un gran corazón, anunció hoy que estará presente durante la Final del “Big Game” del domingo 8 de febrero de 2026 con una campaña inspirada en las telenovelas que celebra la positividad, la inclusión y la accesibilidad. Protagonizada por la actriz y productora nominada al Óscar® Melissa McCarthy, el actor y médico de televisión Nicholas González, la icónica villana de telenovel...
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FLUX, Only Global Trans-Led Organization, Revels in its First Decade of Trans Empowerment

LOS ANGELES--(BUSINESS WIRE)--FLUX, Only Global Trans-Led Organization, Revels in its First Decade of Trans Empowerment...