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SAN FRANCISCO--(BUSINESS WIRE)--Visa today released new U.S. insights from its multi-market Winter Sports Study, revealing a strong resurgence in winter travel interest ahead of the 2026 Winter Olympics - and marking the first Winter Games where Gen AI is widely used by consumers for research and planning. The research shows that as interest in winter sports surges and domestic travel remains strong, AI is rapidly moving into the mainstream of how people discover destinations, plan trips and sh...

TORONTO--(BUSINESS WIRE)--As Milano Cortina 2026 approaches, Corona Cero, the official non-alcoholic beer sponsor of the Olympic Winter Games, has entered an inaugural partnership with the Canadian Olympic Committee (COC). Helping people disconnect in nature through sport, the initiative encourages Canadians to get back outside through inspiring athlete storytelling and increased access to on-mountain activations. For 87 per cent of adults, winter sports were once an easy way to step away from...

TORONTO--(BUSINESS WIRE)--À l’approche des Jeux de Milano Cortina 2026, Corona Cero, commanditaire officiel de bière sans alcool des Jeux olympiques d’hiver, a conclu un partenariat inaugural avec le Comité olympique canadien (COC). Unis par une mission commune visant à aider les gens à décrocher en renouant avec la nature grâce au sport, Corona Cero et le COC lancent cette initiative qui encourage les Canadiens à sortir jouer dehors grâce à des récits inspirants d’athlètes et à un meilleur acc...

SAN FRANCISCO--(BUSINESS WIRE)--Visa today debuted its newest Milano Cortina 2026 U.S. campaign, an athlete‑led storytelling platform featuring Mikaela Shiffrin and Oksana Masters, two of the most accomplished women competing on the global stage. The campaign is anchored by newly released anthem films that reveal the human moments, perseverance and support networks behind their success, underscoring Visa’s belief that everywhere you’ve gone gets you to everywhere you want to be. A Fresh Evoluti...

SANTA MONICA, Calif.--(BUSINESS WIRE)--FIGS (NYSE: FIGS), the leading global healthcare apparel brand, today announced a landmark partnership with one of the most successful alpine skiers in history, Lindsey Vonn, during the 2026 Olympic and Paralympic Winter Games. In their campaign, FIGS celebrates the medical team who supported Vonn during her return to racing. The anthemic film highlights Vonn's tenacity as well as her healthcare team's dedication, innovation and commitment. The campaign is...

IRVINGTON, N.Y.--(BUSINESS WIRE)--X-Caliber Rural Capital (“XRC”) a licensed USDA OneRD lender and affiliate of X-Caliber Capital Holdings LLC, (“X-Caliber”), announced that its affiliate XRL-ALC, together with American Lending Center (“ALC”), closed on a $107.2MM Rural PACE-X financing for the ground-up construction of Marcella Landing at Deer Valley, a luxury ski community in Park City, Utah, developed by Reef Capital Partners. The $107.2MM senior loan is part of a total $182.2MM financing pr...

DENVER--(BUSINESS WIRE)--Ski Butlers, the global leader in ski and snowboard rental delivery, announces the launch of Quiver, a new ski membership program that redefines how skiers access premium gear on the mountain. Rolling out at six Alterra Mountain Company destinations - Mammoth Mountain and Palisades Tahoe in California, Deer Valley Resort in Utah, Steamboat and Winter Park Resort in Colorado, and Stratton in Vermont - Quiver makes it easier than ever to ski your best day. Through a seaml...

LITTLETON, Colo.--(BUSINESS WIRE)--As the Denver Broncos charge into the NFL playoffs with home-field advantage, a new survey from Red Rocks Credit Union finds Colorado fans are literally budgeting around game day and time outside – even as rising costs force most households to tighten their belts. Nationally, about four-in-ten adults say they follow professional or college sports at least somewhat closely, but in Colorado that figure jumps to seven-in-ten, underscoring how deeply fandom shapes...

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--From first chairlift rides without panic to tackling black diamonds, ski culture has its own “unofficial” rites of passage. Few matter more than the moment skiers graduate from “pizza” to “French fry” – a milestone when skiers advance from learning the basics to moving with confidence. Now, as winter sports capture the spotlight this season and all eyes turn to the slopes, Ore-Ida is bringing its iconic crinkle-cut fries from the freezer aisle to the froze...

PARK CITY, Utah--(BUSINESS WIRE)--Outbound Hotels is proud to announce Outbound Park City, a forthcoming alpine retreat set to open in early 2027 following a comprehensive reimagination of the property. Outbound Park City marks the fourth collaboration between Outbound's parent company, Waterton, and Barings, coinciding with an expanded investment partnership between the two firms that reinforces their shared commitment to experiential, design-forward hospitality rooted in nature and community....