Sleep, by Design: Muse Expands AI Sleep Platform with Sleep Interventions Across the Full Sleep Cycle

TORONTO--(BUSINESS WIRE)--Launched in March, Muse S Athena is the world’s first consumer device to combine EEG and fNIRS advanced sensor technologies. It has quickly become Muse’s most in-demand product to date, selling out multiple times since launch and adopted by both consumers and researchers worldwide.

Building on that momentum, Interaxon Inc., makers of Muse, today announced two additions to its AI sleep platform: AI Coach and Deep Sleep Stimulation. With Smart Alarm and Smart Nap on the way, the suite now helps users optimize the day, sleep deeper at night, wake better, and recover midday, delivering a complete, end-to-end sleep support system.

Sleep, by design: support across the full sleep cycle

• AI Coach: Most people are used to seeing steps or heart rate, but interpreting brainwave data is something new. Trained on individual patterns and informed by expert knowledge, Enso the AI Coach translates complex brain and sleep signals into plain language, highlights what matters most, and provides daily, actionable coaching. By making brain data approachable, AI Coach helps users turn insights into healthier sleep habits, lower stress, and sharper focus, unlocking the full potential of the headband.
• Deep Sleep Stimulation: Builds on Muse’s Digital Sleeping Pills™ feature—already designed to ease users into sleep—by layering in whisper-quiet, EEG-timed sound cues (like pink noise) during deep sleep stages. Tuned to your brain activity, these cues reinforce the slow-wave stage most vital to memory, recovery, and long-term brain health. If your brain shows signs of disturbance, the system automatically pauses to ensure your rest is not disrupted. The result is a science-backed intervention that feels soothing yet works with precision.
• Smart Alarm + Smart Nap: These brain-aware features adjust dynamically to your sleep cycle. Smart Alarm detects the lightest point in your final cycle and initiates a gentle wake sequence, helping you rise with less grogginess and more clarity for the day ahead. Smart Nap applies the same intelligence to short rest periods, ensuring you wake at the right moment to recharge midday with sharper focus and renewed energy.

“Nearly half of Muse S customers turn to us to better understand and improve their sleep,” said Nadia Kumentas, Chief Marketing Officer. “Our Digital Sleeping Pills™ feature has already helped thousands ease into better nights. Now with AI Coach, Deep Sleep Stimulation, and Smart Alarm with Smart Nap, we’re continuing the evolution from passive tracking to intelligent, full-cycle support—making sleep something users can actively shape, not just observe.”

How Muse closes the gap: from tracking to intervention

Muse is doubling down on interventions, not just tracking. At its core is the Foundational Brain Model (FBM), a transformer-based AI trained on over 1 billion minutes of EEG from millions of sessions. Much like GPT models language, the FBM learns the “language” of neural signals and converts them into actionable insights. This gives Muse the ability to interpret brain activity with clinical-grade accuracy, even in noisy, real-world environments—capabilities wrist and finger wearables cannot match.

This AI platform powers a closed-loop system that drives every new feature: plain-language guidance through AI Coach, EEG-timed audio cues in Deep Sleep Stimulation, and intelligent wake and nap timing with Smart Alarm and Smart Nap. Built-in safeguards keep every cue subtle and adaptive, pausing automatically when sleep looks unstable to keep users asleep and undisturbed.

What this means in practice:

• Consumers: Muse now delivers full-cycle, intelligent sleep support—from easing sleep onset to reinforcing deep sleep and waking users gently at the right time. Each intervention adapts in real time based on individual brain signals, helping users build healthier sleep habits and experience more restorative nights over time.
• Researchers: Muse S Athena delivers multi-night, real-world EEG at scale with PSG-like fidelity. With Deep Sleep Stimulation, investigators can now quantify the effects of timed audio cues on slow-wave activity with precision once limited to labs—enabling decentralized trials, tracking of stimulation outcomes, and the testing of innovative protocols across diverse, real-world populations.
• Clinicians: Gain earlier visibility into sleep-linked risks with precision arousal tracking that logs exact wake times and phases, supporting downstream analysis of HRV, mood, and fatigue—and moving raw data closer to decision support.

Why sleep, why now: hidden vital signs

“Your brain is already working to protect your health while you sleep. With AI, we can finally listen, and take action,” said Jean-Michel Fournier, Chief Executive Officer. “At Muse, sleep isn’t something we just measure. It’s something we turn into medicine.”

Poor sleep is linked to memory loss, chronic disease, and long-term brain decline. Deep sleep, the most restorative stage, remains out of reach for many. Less recognized is that sleep contains neural, cardiovascular, and respiratory signals—early warnings that often surface before symptoms. Muse is leading the shift from single nights in the lab to millions of nights at home, transforming sleep into the new frontier of preventive health.

Availability

Features will roll out in stages, starting this month:

• AI Coach (Premium): November 2025 — Muse 2, Muse S Athena
• Deep Sleep Stimulation (Free): December 2025 — Athena only
• Smart Alarm & Smart Nap (Premium): Early 2026 — Athena subscribers

Regional availability and languages may vary. Feature timing is subject to change.

Muse will be at HLTH 2025, showcasing its latest innovations at Booth #1342. Cofounder Ariel Garten will also speak at the Future of Preventive Health Summit on Wednesday, October 22, at 9:00 AM

About Muse by Interaxon Inc.

Muse is pioneering brain health through its industry-leading mEEG platform, built on advanced AI algorithms. Muse spearheads decentralized research initiatives focused on enhancing mental health, optimizing sleep, and advancing cognitive performance through innovative neurotechnology. Muse’s AI-driven tools empower researchers, developers, and consumers worldwide, and are underpinned by 200+ third-party-led studies from institutions including the Mayo Clinic, MIT, and Harvard. Muse has collected and decoded over 1 billion minutes of brain data to-date. Muse is headquartered in Toronto, Canada.