Brooks Running Delivers 19% Global Revenue Surge as Strategic Expansion Pays Off

Leading run brand continues global momentum with double-digit growth across all regions and channels

SEATTLE--(BUSINESS WIRE)--Brooks Running set an all-time quarterly high in revenue for the second consecutive quarter, achieving double-digit growth or better in every region and channel and increasing global revenue 19% year over year. The global run brand saw 13% year-over-year revenue growth in North America led by performance in wholesale footwear and gains across both the U.S. and Canadian markets. Europe, Middle East, and Africa (EMEA) revenue grew 44%, marking the highest revenue quarter ever for the region. Asia Pacific and Latin America (APLA) saw 55% year-over-year revenue growth with China and Korea contributing 80% and 218%, respectively.

The global market for running footwear, apparel, and accessories remains strong. In the U.S., the performance running footwear market grew 9% in Q2 driven by premium (priced $100+) running footwear growing 16%.¹ Brooks outpaced this market growth and held three of the top six performance footwear styles sold at U.S. retail in Q2.² Brooks also gained market share in Germany and France in Q2, outpacing total market growth in each country for adult performance running footwear. ³ In Germany specifically, Brooks secured the No. 1 spot in adult performance running footwear priced €90+.⁴

“Brooks continues to execute at a very high level, delivering outstanding value to our customers while adapting to a dynamic business environment,” said Dan Sheridan, Brooks Running CEO. “Our innovative product pipeline, the strength of our global business model, and our authentic touchpoints with consumers are a testament to our team’s customer-first approach. I remain incredibly excited for Brooks’ opportunity to win the trust and hearts of even more runners and active people in this highly competitive market.”

Product innovation pace + portfolio expansion drive strong growth

Brooks launched eight footwear styles in Q2 2025, contributing to 28% unit growth in new footwear styles. The Glycerin super franchise led global revenue growth for the quarter, up 27% year over year with Ghost and Ghost Max delivering a 16% and 82% increase, respectively. In EMEA, all core performance styles delivered double-digit growth, led by the Glycerin super franchise up 50% and Adrenaline GTS up 33%. And in APLA, Brooks’ premium products drove much of the growth underpinned by a 150% lift in sales of the Hyperion family year over year.

Through its new relationship with runDisney, Brooks unveiled a collection of Disney-themed performance running shoes at the runDisney Springtime Surprise Weekend in April. The Ghost Max 2 Mickey Mouse and Ghost Max 2 Minnie Mouse styles headlined the popular collection both at the event and online; the initial allotment of the full footwear assortment sold out in 12 hours on brooksrunning.com, and a second wave generated records for hourly e-commerce revenue and conversion rate for the brand.

Brooks products resonated with new audiences in the quarter with the release of three new styles within the brand’s lifestyle footwear collection, which features iconic designs from the Brooks vault and appeals to those seeking performance-inspired silhouettes to wear off the run. The brand showcased its new styles during its second appearance at Paris Fashion Week in June.

Brooks engages new audiences through compelling partnerships

Q2 marked the one-year anniversary of Brooks’ global brand platform “Let’s Run There,” inspired by the evolving role running plays in consumers’ health and wellness journeys. In April, Brooks continued campaign momentum by partnering again with actor Jeremy Renner to present his “My Next Breath” international book tour. In his New York Times bestselling book, Renner documents his 2023 near-death experience and ensuing recovery in which Brooks shoes played a key role.

Brooks also partnered with actors Jennifer Garner and Anthony Ramos in Q2 to support their running journeys: Jennifer’s 67-day challenge to run one mile a day and raise awareness and funds to combat severe childhood malnutrition with global humanitarian organization Save the Children; and Anthony’s training for his first marathon this November in New York City. Storytelling about these partnerships propelled Brooks to lead in digital media metrics such as Brand Love within the performance run category.

In June, Brooks was named the official Front-of-Shirt Sponsor for the Cambridge United Football Club in England, powering the team’s training and recovery routines and supporting community-focused initiatives that reflect both organizations’ commitment to well-being through sport. Also in June, Brooks collaborated with electronic dance music duo SOFI TUKKER for a special track released on Global Running Day, which celebrates the sport of running worldwide. “Pick Up the Phone” was composed from the rhythmic beat of footfalls submitted by runners from around the world.

Brooks athletes deliver standout performances on the global stage

Brooks-sponsored athletes excelled on track, trail, and road. In April, Jess McClain crossed the finish line of the iconic Boston Marathon as the top American female. In May, two-time Olympic Medalist, indoor and outdoor World Champion, and Brooks Beast Josh Kerr beat highly competitive 1500m fields at Grand Slam Track meets in Miami and Philadelphia. At the prestigious USATF Mountain Running Championships in June, Anna Gibson finished first and all seven Brooks Trail athletes who competed finished in the top 10. Also in June, Chris Myers placed second at the legendary 100-mile Western States Endurance Run in California.

With race performances over the past year, Brooks athletes Erika Kemp, Jess McClain, Susanna Sullivan, and CJ Albertson earned four of six coveted spots on Team USA in the marathon at the 2025 World Athletics Championships in Tokyo this September. This marks a sweep for the brand in the women’s marathon as all three female athletes representing Team USA are sponsored by Brooks.

Throughout Q2, Brooks expanded its commitment to key run moments worldwide, activating at high-profile races including the Boston Marathon, Canada’s BMO Vancouver Marathon, as well as in its hometown of Seattle. In June, Brooks hosted its 14th annual PR Invitational national youth track meet where 83 athletes earned personal records, two athletes set national records, and one athlete clocked a new world record.

About Brooks Running

Brooks Running creates market-leading performance running footwear, apparel, sports bras, and accessories distributed worldwide. Brooks exists to inspire everyone to run and be active, through innovative gear, tools, and experiences designed to take you to the place that makes you feel more alive. Since 1914, Brooks has been propelled by a never-ending curiosity with how humans move, pushing the limits of motion science, engineering, and technology to create gear that unlocks the power of energy and movement for everyone. Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle, Washington. Visit www.brooksrunning.com for more information or follow @brooksrunning.

^1	Circana, LLC, Retail Tracking Service, U.S., Adult Performance Running Footwear, Dollar % Change, April – June 2025 v. YA
^2	Circana, LLC, Retail Tracking Service, U.S., Adult Performance Running Footwear, Dollar % Change & Dollar Sales, April – June 2025 v. YA
^3	Circana SCS & Circana GmbH, Retail Tracking Service, France & Germany, Adult Performance Running Footwear, Value Share, April – June 2025 v. YA
^4	Circana GmbH, Retail Tracking Service, Germany, Adult Performance Running Footwear, Price Segment: €90+, Value Sales, April – June 2025