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How Did Deura9® (d9-Caffeine) Support Ultrarunner Caroline Himbert in her Record-Breaking John Muir Trail 220-Mile Run?
CONCORD, Mass.--(BUSINESS WIRE)--Ultrarunner Caroline Himbert used Deura9® as her sole caffeine source while breaking the women’s unsupported John Muir Trail record....
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iFIT Debuts "Ashley's Impossible Year," a Four-Part Documentary Series Chronicling Ultrarunner Ashley Paulson's Bid to Conquer 1,000 Miles of the World's Toughest Trail Races in a Single Year
PARK CITY, Utah--(BUSINESS WIRE)--iFIT today announced the debut of “Ashley's Impossible Year,” a new iFIT Originals documentary series following professional ultrarunner and iFIT Trainer Ashley Paulson’s attempt to complete four races within a 2026 campaign spanning more than 1,000 miles: the Tahoe 200, the Bigfoot 200, the Moab 240 and Tunnel Hill 100. After completing Tahoe and Bigfoot, Paulson will next take on Moab in October before attempting to defend her women’s 100-mile world record at...
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Peloton Debuts the Peloton Tread Flex alongside Miley in 'Let Yourself Run' Creative Campaign
NEW YORK--(BUSINESS WIRE)--Peloton (NASDAQ: PTON) today announced the launch of "Let Yourself Run," the next chapter of its "Let Yourself Go" brand platform, partnering with Grammy® Award-winning, multi-platinum global superstar Miley to debut the Peloton Tread Flex. The campaign spotlights Miley’s new single "Bass Persuades" from her recently released tenth studio album, Bass Persuades, leveraging her status as a Peloton Member who famously trains her lungs on the Peloton Tread. Directed by cr...
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Skechers Signs Elite Runner Shelby Houlihan
LOS ANGELES--(BUSINESS WIRE)--Skechers Signs Elite Runner Shelby Houlihan...
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Breast Cancer Continues to Impact Communities; Atlanta Rallies Together to Take Action at Susan G. Komen® 2026 Race for the Cure
ATLANTA--(BUSINESS WIRE)--Susan G. Komen®, the world's leading breast cancer organization, today announced it will host the Greater Atlanta Race for the Cure bringing together survivors, those living with metastatic breast cancer, families and supporters for a day of purpose and action. The event, taking place on October 17, 2026, will raise critical funds to accelerate lifesaving research, expand patient support services, support critical public policy efforts and help ensure every person faci...
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Breast Cancer Continues to Impact Communities; San Antonio Rallies Together to Take Action at Susan G. Komen® MORE THAN PINK Walk
SAN ANTONIO--(BUSINESS WIRE)--Susan G. Komen®, the world's leading breast cancer organization, today announced it will host the 2026 San Antonio MORE THAN PINK Walk bringing together survivors, those living with metastatic breast cancer, families and supporters for a day of purpose and action. The event, taking place on Saturday, October 17, 2026, at SeaWorld-San Antonio will raise critical funds to accelerate lifesaving research, expand patient support services, support critical public policy...
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Mastercard Dreamonomics Research Finds U.S. Small Businesses Are Prioritizing Predictable Growth, With the TCS New York City Marathon Showing the Opportunity Major Moments Can Create
PURCHASE, N.Y.--(BUSINESS WIRE)--New North America findings from Mastercard’s Dreamonomics research show small and medium-sized businesses (SMEs) are redefining growth in a more demanding economy, prioritizing stability, preparedness and resilience over rapid expansion. The findings reinforce a key insight from Mastercard's inaugural global Dreamonomics report: While entrepreneurs remain ambitious, they increasingly want growth that is predictable, protected and easier to manage. As businesses...
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On to Host Investor Day on Tuesday, September 22, 2026
ZURICH, Switzerland--(BUSINESS WIRE)--On to Host Investor Day on Tuesday, September 22, 2026...
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Brooks Running Signs Cooper Kupp, Maddy Westbeld, and Oscar Bobb to Global Athlete Ambassador Roster
SEATTLE--(BUSINESS WIRE)--Today, Brooks Running is announcing the signing of three professional athletes to its global athlete ambassador roster: NFL wide receiver Cooper Kupp, WNBA forward Maddy Westbeld, and Premier League footballer Oscar Bobb. Representing three of the world’s most popular sports, the athletes will partner with Brooks to celebrate the role running plays in athletic performance and inspire runners everywhere to pursue what makes them feel most alive. While they compete on di...
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Brooks Running and the Seattle Seahawks Join Forces to Bring the Spirit of Running to Gameday
SEATTLE--(BUSINESS WIRE)--Brooks Running and the Seattle Seahawks have joined forces in a new Pacific Northwest partnership that brings the spirit of running to gameday....