Research Company MarketCast Appoints Industry Veteran Amy Fenton As New CEO

With a proven track record in advertising and brand research, Fenton brings a bold vision for the future of insights.

Fenton’s deep industry expertise will help propel MarketCast into its next phase of growth, delivering smarter, more strategic value to a dynamic and growing client base.

CULVER CITY, Calif.--(BUSINESS WIRE)--MarketCast, a leading technology and data-enabled market research and analytics firm, announced today current Co-President Amy Fenton has been elevated to the position of CEO, effective immediately.

The decision comes at a pivotal moment for the industry, as media fragmentation accelerates and brands face growing pressure to use real-time, predictive data to optimize campaigns and drive measurable sales outcomes.

Fenton is a seasoned advertising and brand executive who’s played a huge role in shaping MarketCast’s research and operations. As an accomplished strategist with over 30 years of experience, her leadership qualities and unmatched industry knowledge will continue to position MarketCast as an essential strategic partner for brand and campaign intelligence solutions — crucial for any company operating in today’s modern fast-moving, media marketplace.

Prior to joining MarketCast nearly three years ago, Fenton held senior leadership roles at top firms, such as Nielsen, Ipsos and Kantar. She currently serves on the Board of Trustees for the ARF and had previously been a Member of the Board for the National Brain Tumor Society.

"We are confident that Amy will be a tremendous leader for our clients and employees alike," said Ahmed Wahla, Partner with Kohlberg, MarketCast’s lead financial investor. "With a focus on product modernization through AI and data science, client-centric commercial focus, and talent development, Amy’s leadership best positions MarketCast for the future to arm our clients with real time predictive data driving marketing ROI for their enterprise."

Fenton will place an emphasis on innovation, infusing AI across the business to enhance speed and efficiency for MarketCast’s clients, and building out best-in-class ad/brand products to deliver real-time, predictive data that drives sales outcomes.

“MarketCast has an impressive track record delivering world-class insights and data that brands have come to rely on to deliver measurable impact,” said Fenton. “I’m excited to lead the transformation and modernization of our solutions so, ultimately, our clients can successfully compete and win in today’s dynamic media marketplace.”

Paul Forgue, who has been instrumental in advancing analytics on the financial performance of the company and deploying mission-critical technology, will remain as President and CFO at MarketCast, maintaining his leadership role as he oversees the Finance, Legal, and Corporate IT organizations.

MarketCast has evolved from a boutique custom research firm into a leading technology and data-enabled insights and analytics company. Today, MarketCast provides AI-powered advertising research to more than 80 percent of the top U.S. advertisers. MarketCast’s Brand Effect platform is the gold standard for measuring ad breakthrough, while its brand research and data science capabilities are trusted by the world’s most influential marketers to guide creative, media, and brand strategy.

About MarketCast

MarketCast is a leading technology and data-enabled market research firm dedicated to helping brands maximize their advertising impact and amplify brand fandom. With a powerful portfolio of advertising and brand research solutions, MarketCast helps clients find the right audiences to target, craft ad creative that resonates, and build long-term brand Fandom and customer loyalty. Headquartered in LA, MarketCast’s team of researchers, product experts, and data scientists deliver game-changing insights for brands around the world. For more information visit www.marketcast.com

About Kohlberg

Founded in 1987, Kohlberg is a leading U.S. middle market private equity firm based in Mount Kisco, New York. The firm invests in companies characterized by strong brands, recurring revenue streams and leading market positions, which it identifies through rigorous thematic research grounded in its White Paper Program. Leveraging its team of investment and operating partners, Kohlberg works with management teams to accelerate growth, enhance operational excellence and create value. Kohlberg manages approximately $17 billion on behalf of institutional investors globally. For more information, please visit www.kohlberg.com.