Acxiom Launches Fully Integrated Salesforce Practice for Seamless CX

Acxiom Salesforce Practice combines the strengths of Acxiom and RafterOne, enabling brands to activate insights across every cloud and touchpoint with a single partner

CONWAY, Ark.--(BUSINESS WIRE)--Acxiom, the connected data and technology foundation for the world’s leading brands, today announced RafterOne is now part of the Acxiom Salesforce Practice. This integration combines Acxiom's expertise in data and personalization with RafterOne's deep experience in digital transformation across the full Salesforce Customer 360 platform for enterprise CRM including sales, service, commerce, revenue, marketing, and industry-specific cloud solutions. Together, these capabilities enable brands to activate intelligent, data-driven AI insights across all Salesforce clouds and touchpoints with a single partner.

Siloed data, disconnected systems, and fragmented implementations make it difficult for brands to deliver personalized, consistent, and privacy-safe experiences efficiently, cost-effectively, and at scale. Acxiom’s Salesforce Practice addresses this challenge by uniting expertise in data, identity, content, and commerce to help brands implement, connect, and optimize across Salesforce’s wide range of cloud services – driving smarter and scalable business operations, customer experiences, and faster time to value.

Key features of the Acxiom Salesforce Practice include:

• Data and identity at the core: Proven track record in identity resolution, data governance, and activation to unify and enrich customer data, creating a real-time, privacy-safe foundation for personalization and performance.
• End-to-end Salesforce solutions: Full-stack capabilities across strategy, delivery, and optimization to accelerate implementation and drive faster time to value.
• Trusted by leading brands: Helping global companies connect data, content, and commerce on Salesforce – driving connected experiences from discovery to conversion to loyalty.
• Built for the future of AI: As an Agentforce partner, Acxiom offers AI-ready frameworks to operationalize and activate Einstein and Agentforce across clouds to drive real engagement at every touchpoint.

“Unifying our practice makes us a comprehensive and proven partner at a time when AI-readiness, personalization, and cross-cloud execution are top priorities for leading brands,” said Jarrod Martin, CEO at Acxiom. “The Acxiom Salesforce Practice reduces partner fragmentation for clients and simplifies how they scale smarter experiences for consumers.”

“The Acxiom Salesforce Practice has the breadth and depth to deliver a connected, intelligence-powered Salesforce ecosystem to accelerate implementation, ensure business outcomes, and drive faster time to value for our clients,” said Vikram Datla, co-founder of RafterOne.

“Partnering with Acxiom and RafterOne has been instrumental in transforming our customer experience,” said Christine Matson, EVP & Chief Marketing Officer at Montway. “Their teams have been thoughtful, collaborative, and truly invested in our success—helping us unify data and personalize every touchpoint with intelligence and precision. With their support, we’ve made real-time engagement scalable and driven measurable impact across marketing, service, and commerce.”

A Forrester Consulting Total Economic Impact^TM (TEI) Study of Acxiom’s Salesforce Services aggregated the experiences of four Acxiom Salesforce clients into a single composite organization that achieved 107% ROI and payback in less than six months.

Learn more about the Acxiom Salesforce Practice at Salesforce Connections, June 10-12, 2025, in Chicago.

Salesforce, Einstein, and Agentforce are among the trademarks of Salesforce, Inc.

About Acxiom

Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and technology foundation of the Interpublic Group of Companies, Inc. (IPG), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn and discover more at Acxiom.com.