Quiznos Brings Toasty Subs to Alpena with First-of-Its-Kind Restaurant Launch

New, modular, Qube location opened May 7, delivering high-quality offerings and a brand-new option for Northeast Michigan diners

DENVER--(BUSINESS WIRE)--Quiznos, the iconic brand known for its chef-inspired toasted subs since 1981, is proud to announce the grand arrival of its first Qube concept location in Michigan, which opened in Alpena on Wednesday, May 7, 2025, at 320 Johnson St.

This marks not only a debut in the Alpena market, but also Quiznos’ first-ever Qube location. Developed by BCubed Manufacturing in conjunction with Quiznos’ parent company, REGO Restaurant Group, the Qube model is an innovative new modular restaurant footprint designed to enable faster, more efficient construction, streamlined operations, and an enhanced guest experience focused on drive-thru, digital, and walk-up customers.

“The launch of the Qube marks a pivotal moment in Quiznos' growth strategy, and we're thrilled that Alpena, Michigan, is where this new chapter begins,” said Neel Patel, CEO of REGO Restaurant Group. “This innovative new footprint is engineered to quickly unlock attractive new opportunities for current and future franchisees. We're excited to share our beloved toasted subs with the Alpena Qmmunity and showcase how the Qube redefines convenience, making our delicious, high-quality food more accessible than ever.”

With approximately 650-sq ft layouts designed for flexibility and efficiency, restaurants opened using the “Qube” concept include both drive-thru and walk-up windows optimized for both delivery and pick-up. The Qube is designed to offer maximum flexibility, enabling operators to develop on parcels of land too small for traditional restaurants. Qube restaurants contribute to a lower cost structure that supports labor and operating cost efficiencies, and includes features that will allow for testing of self-serving lockers and kiosk ordering in the near future. The modular restaurants are readily manufactured off-site and then shipped fully equipped, pre-wired, pre-plumbed and inspected to any site, dramatically reducing the development timeline.

Quiznos’ Alpena location has a menu with many of the traditional Quiznos favorites, like the Chicken Carbonara and Classic Italian subs, as well as a few location-specific offerings such as Philly Fries or Tots, which are topped with Black Angus Steak, sauteed peppers & onions, queso blanco and banana peppers, the crispy chicken tenders meal and sub, and the Belgian waffle for dessert.

The opening is being led by Jeff Konczak, owner of BCubed Manufacturing and a respected local developer and owner of several prominent Alpena revitalization projects. Konczak is new to the Quiznos brand, bringing valuable franchise experience as the operator of four nearby Biggby Coffee locations, one of which is also part of the multi-unit development, and is an integral member of the Alpena community.

“A brand like Quiznos, with its strong potential for continued growth, is the ideal partner for the introduction of the BCubed structure,” said Konczak. “This partnership will drive expansion for both brands. Alpena is also growing and developing, making it the perfect place to launch this exciting collaboration.”

The Alpena location is the sixth Quiznos in the state, but the first in Northeast Michigan, with the nearest location more than three hours away. Konczak said the Qube concept aligns perfectly with Alpena’s downtown development vision.

The grand opening was held on May 7. Alpena residents can expect a fresh new dining option that brings together convenience, innovation, and the bold, high-quality food flavors that Quiznos is known for.

For those interested in owning an iconic sub franchise, as well as additional information on the “Qube” concept, visit www.ownaquiznos.com.

About Quiznos

Quiznos has been serving up simply sublime subs, salads, and sides with a focus on quality and super chill vibes for over 40 years. Celebrated as the pioneer of the toasted sub, Quiznos continues to innovate with a menu that features premium meats, cheeses, chef-inspired sauces, and creative culinary combinations. Internationally known and locally owned, Quiznos operates locations across the U.S., Canada, and eight other countries.

Guests can earn and redeem points for free Quiznos menu items at participating locations through its Quizzy Rewards loyalty program. For more information, please visit www.quiznos.com/loyalty or www.quiznos.com, connect with Quiznos on Facebook or Instagram.