Measured Establishes “Measured Certified Partners” Program, Names First Agency Partners

As Certified Partners, New Engen, Wpromote, January Digital, and WITHIN will integrate the Measured incrementality measurement platform to provide new capabilities for advertisers.

AUSTIN, Texas--(BUSINESS WIRE)--Measured, the pioneer and leader of incrementality-based measurement and optimization, today announced four inaugural members of the Measured Certified Partners’ Program, a consortium of agencies committed to adopting gold standard media measurement and optimization practices for marketers.

As Certified Partners, New Engen, Wpromote, January Digital, and WITHIN will act as stewards of Measured's turnkey incrementality measurement platform, and they will complete immersive training and enablement for their client-facing teams who support brands that are fluent in incrementality measurement and optimization.

Working closely with Measured’s team of measurement experts, each will offer their respective clients advanced incrementality measurement tools so brand marketers know how to more efficiently invest media dollars that drive maximum business outcomes.

“As a proven and trusted measurement platform for leading brands and agencies worldwide, we’re very excited to announce the official kick-off of our Measured Certified Partners’ Program with these four exceptionally accomplished and forward-thinking digital agencies,” said Trevor Testwuide, CEO, Measured. “We look forward to working with New Engen, Wpromote, January Digital, and WITHIN to further Measured’s mission as the platform authority on incrementality media measurement and optimization as we continue to expand our Partners’ Program into 2026 and beyond.”

"The launch of this important industry program represents a pivotal moment in the evolution of marketing measurement," said Will Post, VP Growth, Measured. “By collaborating with these premier agencies, we're not just expanding access to our incrementality platform – we're fostering a collective commitment to transparency and data-driven decision-making. This program will empower marketers to move beyond outdated metrics and embrace a new era of accountability, ultimately driving greater efficiency and ROI across the industry."

“At New Engen, measurement is the foundation of every engagement, and incrementality is at the core of how we optimize media,” said Andrew Richardson, SVP, Advanced Analytics & Measured, New Engen. “We are excited to be the first agency to become a Certified Partner with Measured. This underscores our shared commitment to moving beyond vanity metrics and delivering true, data-driven business outcomes for brands. Measured’s platform complements our proprietary capabilities, including always-on MMM, incrementality testing, and cross-channel impact modeling, allowing us to unlock smarter, more efficient growth for our clients.”

Measured will be including additional agency partners into the program over the course of 2025. For more information on criteria for joining Measured’s Preferred Partners’ Program, please contact Will Post, VP Growth, at [e-mail].

About Measured

Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $20 billion in full-funnel media investments. Measured’s unique combination of automated experimentation, Media Mix Modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency. For more information, visit https://www.measured.com/.

About New Engen

New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Managing over $1 billion in annual ad spend across hundreds of brands, New Engen maintains top-tier partnerships with major digital platforms. The agency has earned numerous accolades, including Inc. Best in Business (2022), Inc. 5000 Fastest Growing Company (2021-2024), Adweek Fastest Growing Agency (2023-2024), Inc. Best Workplaces (2023-2024), and most recently, U.S. Agency’s Digital Agency of the Year (2024). As a Measured Certified Partner, New Engen reinforces its commitment to incrementality-led measurement, combining Measured’s trusted platform with our proprietary frameworks—including always-on MMM, RippleAI, and full-funnel optimization—to deliver smarter, data-driven growth for brands. Learn more at www.newengen.com.

About Wpromote

Wpromote is an independent marketing agency that drives next-level growth by challenging conventional thinking. We deliver immediate impact and accelerate outcomes for clients like Intuit QuickBooks, Peacock, Athletic Brewing, TransUnion, and Whirlpool. Our agile decision-making and unique approach to media and marketing is powered by our Challenger culture, deep business intelligence, and predictive Polaris platform. For proof of performance, visit https://www.wpromote.com.

About January Digital

January Digital solves business challenges through strategic consulting, media excellence, and actionable analytics. The company comprises January Digital, a media agency handling full-funnel media planning, execution, and optimization, January Consulting, offering strategic leadership to build successful client businesses, and January Growth, offering performance media strategy and planning for high-growth brands. All work is supported by data and actionable insights, ensuring clients — including Steve Madden, Kendra Scott, Sakara, and Interstate Batteries — achieve maximum success. For more information, visit januarydigital.com.

About WITHIN

WITHIN is the leading Performance Branding company. We work with renowned brands like The North Face, Ben & Jerry's, Foot Locker, Movado Group, and Casper, aligning their marketing and business objectives through integrated media and content services. Our team of Performance Branding experts work seamlessly across channels, partnering closely with our clients to remove silos and maximize profit. This is done with a full-funnel approach, deeply rooted in LTV and Measurement.