Sharing Your Seasonal News During the Holidays
The holiday shopping season generates the highest consumer spending of the year. Distributing your news and securing media coverage during this period is vital for boosting end-of-year revenue. With several key holidays motivating consumers, a well-crafted release sharing promotions, shopping guides, or trends can create the buzz you need.
Halloween
Day of the Dead
Thanksgiving
Black Friday
Small Business Saturday
Cyber Monday
Giving Tuesday
Hanukkah
Christmas
New Year’s Eve
Trending Holiday Press Release Themes
Over the years, we’ve noticed a few seasonal themes. While you don’t need to have your press release tied to any of these topics in order to share your news at the end of the year – and you certainly shouldn’t force a holiday-related theme – keep in mind these popular trends and consider how one of these might work for you.
Corporate Citizenship & Holiday Giving
Corporate Citizenship & Holiday Giving
Shoppers like companies that make a positive impact. Whether implementing DEI initiatives or ESG strategies, donating to charities, or hosting drives, sharing these efforts builds a strong relationship with consumers.
Gift Guides
Gift Guides
Generate excitement and inspire shoppers with gift guides. Curated lists by recipient or theme simplify gift-giving, offering creative ideas for everyone, from tech lovers to culinary enthusiasts and fashionistas.
Holiday Sales & Events
Holiday Sales & Events
Black Friday, Small Business Saturday, and Cyber Monday are key shopping days where consumers seek discounts. Announce gift ideas, promos, or sales. Share news about events, like tree lightings or holiday concerts, with a press release.
Annual Recaps & Predictions
Annual Recaps & Predictions
Let your audiences know your organization’s successes and plans for the future. Consumers are especially interested in annual trends and industry predictions for the new year. This is the time to share your thoughts!
Seasonal News Release Examples
Inspiration for Your Holiday Release
Browse these holiday press release examples to spark creativity and inspire effective messaging. In addition to the ideas above, consider sharing festive recipes or seasonal drink ideas to engage your audience, or craft a release with holiday travel tips or destination recommendations.
Create Holiday Headlines with Shopping Events
The last three months of the year, the holiday season, is the busiest shopping period, with consumers eagerly seeking gifts, discounts, and deals. It’s also a critical time to activate your marketing and PR strategies, alerting the masses to your shopping news.
Pre-Black Friday Sales
Black Friday sales can happen a month before true Black Friday. Some people prefer to do their holiday shopping early. Target early bird shoppers with pre-Black Friday promotions.
Black Friday Sales
Small Business Saturday Sales
Cyber Monday Sales
Last-Minute Sales
Crafting Your Holiday Announcement
Turn Your Press Release into Holiday Breaking News
Once you’ve determined the topic of your announcement, it’s time to prepare your press release. Don’t forget the basics during the holiday hustle and bustle. It’s worth it to spend some time wordsmithing your headline, considering the format of your release, adding a thoughtful quote, and selecting eye-catching multimedia.
Tracking Your ROI
Generate Revenue with Your Holiday News
Distributing a press release helps generate awareness and interest for your news. To help track revenue related to any press release you share, we recommend adding relevant keywords to your announcement, creating UTM tracking links, and developing a unique landing page.
