Mundial Media Launches Brand Sentiment Report Powered by Cadmus AI; Mariana Magadan Promoted to Senior Vice President of National Sales

New Cadmus AI-powered analysis helps advertisers understand how their brands are actually perceived across multicultural media

LOS ANGELES--(BUSINESS WIRE)--Mundial Media, the AI-powered advertising platform built to understand culture through machine learning, today announced the launch of its Brand Sentiment Report, powered by Cadmus AI, alongside the promotion of Mariana Magadan to Senior Vice President of National Sales. The Brand Sentiment Report, available in Q3 2026, provides advertisers with a real-time view of how their brands appear across more than 750 multicultural publishers.

The announcement reflects Mundial Media’s continued investment in AI-powered advertising intelligence and reinforces its commitment to helping brands better understand and engage multicultural audiences through privacy-safe technology.

Magadan, who joined Mundial Media as the company’s first employee, has played a critical role in building the organization’s commercial foundation, developing agency and brand partnerships, and accelerating revenue growth since the company’s founding. In her new role as Senior Vice President of National Sales, she will help oversee national sales strategy and help lead the go-to-market efforts for the company’s expanding suite of Cadmus AI products.

“Mariana has been instrumental in building Mundial Media from the ground up,” said Tony Gonzalez, CEO and Co-Founder of Mundial Media. “She understands our clients, our partners, and the future of multicultural advertising better than almost anyone in the industry. As we expand Cadmus AI beyond activation and into insights, measurement, and intelligence, Mariana is uniquely positioned to help advertisers unlock the full value of these innovations.”

Introducing the Brand Sentiment Report

Unlike traditional brand lift studies that rely on panels, surveys, or post-campaign analyses, the Brand Sentiment Report evaluates the content audiences actively engage with to show how perceptions form in real time. It gives brands a clearer picture of whether they reached an audience and how the surrounding context may be shaping brand association.

“Brands will now be able to understand exactly how they are perceived across the multicultural digital landscape in real time—not through panels or surveys, but through the actual content their audiences are consuming every single day,” said Tony Gonzalez, CEO and Co-Founder, Mundial Media. “This is not a brand lift study. This is a ground-level view of what the real world is saying about your brand, and we believe it will fundamentally change how advertisers approach multicultural strategy.”

Built on Cadmus AI, Mundial Media’s cookieless contextual engine, the report analyzes page-level content across its network to generate sentiment scores, competitive benchmarks, and topic-level insights without third-party data, cookies, or personal identifiers.

The Brand Sentiment Report includes:

• Real-time sentiment scoring across multicultural audiences and content categories
• Competitive benchmarking within comparable contextual environments
• Topic-level analysis showing where brand perception is strongest or where it may be lagging
• Context mapping that highlights the themes most frequently associated with a brand
• Actionable insights to inform messaging, creative development, and media strategy

“For too long, multicultural audiences have been underserved by research tools that were not built with them in mind. The Brand Sentiment Report changes that by putting the depth and richness of our publisher network to work for brands in a way that is both culturally relevant and analytically rigorous,” added Gonzalez. “We built this for the brands that understand multicultural consumers are not a niche—they are the market.”

The launch marks an expansion of Cadmus AI beyond activation into measurement and intelligence. The Brand Sentiment Report is the first release in Mundial Media’s broader Cadmus research suite, which will roll out in Q3 2026 and include additional offerings focused on creative effectiveness, audience insights, and political research.

About Mundial Media

Mundial Media is an AI-powered advertising platform built to understand culture through machine learning, not cookies or IDs. Its proprietary engine, Cadmus AI, analyzes millions of pages daily to classify real-time cultural context and surface brand-safe, high-quality moments across sports, entertainment, lifestyle, and emerging multicultural trends. With billions of signals powering dynamic contextual segments, Mundial Media delivers privacy-safe accuracy, stronger engagement, and high-quality scale across premium publishers, helping brands reach audiences at the right cultural moment.

To learn more, visit: mundialmedia.com