Totem Surpasses 50,000 Users as Demand for Offline Friend-Finding Technology Grows

Just 18 months after launch, Totem has generated $3.5M in revenue and is expanding its ecosystem of offline technology that keeps people connected when it matters most

CHATTANOOGA, Tenn.--(BUSINESS WIRE)--Totem (www.totemlabs.com), the company behind the viral friend-finding device for festivals and outdoor adventures, the Totem Compass, announced a series of major milestones today as their community surpassed 50,000 users worldwide. This milestone comes during a period of extraordinary growth for the 2-year old startup, as global demand continues to grow for fully self-reliant, off-grid technology that works any time, anywhere in the world.

Since launching shipments in 2024, Totem has generated over $3.5 million in revenue, grown to more than 600,000 social media followers, reached over 500 million social media views, and raised $1.6 million through its community investment round on WeFunder.

Since beginning shipments in Fall 2024, Totem has generated over $3.5 million in total revenue and is on track to double these figures in 2026 as the company prepares to expand the Totem ecosystem with several new products.

The company’s momentum has been fueled largely by organic community growth. Totem now has over 600,000 followers across social media, becoming the most viral product in the world over the last two years. During that time, Totem’s marketing has organically reached over 370 million people, including more than 10% of Millennials and Gen Z worldwide. This traction shows no signs of slowing down, with the brand having generated nearly 100 million views already in 2026.

Customer service has also been a key driver of the company’s success. Totem has resolved over 20,000 customer service inquiries in the last year and currently sports a 4.8-star average customer satisfaction (CSAT) score. Every single customer inquiry receives help from a real human being, emphasizing Totem’s commitment to providing a world-class customer experience.

Totem has also raised over $1.6 million in its community investment round on WeFunder, building a strong capital base after their $1.3 million pre-seed round in 2024. The traction shown by this community round demonstrates strong support from users and investors who believe in the company’s mission to build sovereign technology that fosters real-world connection.

“Reaching 50,000 users just two years after founding this company is a remarkable achievement, but we are still only getting started,” said Carter Fowler, Founder and CEO of Totem. “Our growth phase is just beginning now. With this special community at our side, there are no limits to what we can accomplish.”

Totem’s growth comes as the live experience economy continues its meteoric growth globally. The music festival market alone is projected to grow significantly in the coming years, exceeding $24.5 billion by 2034, with millions of attendees traveling each year for large-scale events. Research also shows that roughly 70% of consumers now prefer spending money on experiences over material goods, highlighting a broader shift toward shared real-world moments.

Today, Totem users span more than 75 countries, with the device becoming a popular tool not only for navigating massive festivals but also for outdoor adventures, travel, and family outings where reliable connectivity isn’t always guaranteed. Using Totem’s proprietary mesh networking technology, users can navigate directly to friends and family, even in dense crowds and remote environments where traditional communication tools often fail. From camping trips and national parks to busy theme parks and large public events, Totem’s offline ecosystem keeps your closest people close, wherever life takes you.

About Totem:

Totem, Inc. is a Tennessee-based startup that exists to bring people together. Founded in early 2024, Totem has rapidly grown from an idea into a bonafide global movement. Guided by a mission to help people keep their loved ones close, Totem is built on four core values—Love, Unity, Simplicity, and Beauty—as it seeks to usher in a new era of human connection around the world.