UNRL Gears Up as Platinum Partner for the 2026 Special Olympics USA Games

The Minnesota-made athleisure brand will provide official apparel for staff and volunteers at one of the nation’s largest sporting events

ST. PAUL, Minn.--(BUSINESS WIRE)--UNRL, a premium athletic and lifestyle brand based in St. Paul, Minn., has signed on as a Platinum Partner of the 2026 Special Olympics USA Games, taking place in Minnesota June 20-26, 2026.

As part of the partnership, UNRL will produce and donate the official apparel for thousands of officials, medical staff, and volunteers, creating gear that combines performance, comfort and style to reflect the energy and pride of the Games. Inspired by the brand’s philosophy, each piece aims to give those representing the Games the same sense of confidence and purpose that drives the athletes themselves.

“For more than a decade, we’ve put our proceeds where our passions are, investing in organizations that make a difference in our community,” said David Merritt, Chief Operating Officer of UNRL. “One of our core values is to ‘Leave a Legacy.’ We want to be remembered not only for what we make, but for how we make the world better. Partnering with the 2026 Special Olympics USA Games allows us to do just that, celebrating the remarkable determination and the spirit of competition that unites all athletes competing at the top of their game.”

In addition to outfitting event staff and volunteers, UNRL debuted a limited-edition collection of 2026 USA Games apparel, available at the USA Games store at Mall of America (above the new Pop Mart). The collection celebrates Minnesota style and spirit while supporting the athletes and movement behind the Games.

“Having UNRL join us as a partner is a game-changer for the USA Games,” said Christy Sovereign, CEO, 2026 Special Olympics USA Games. “Their apparel is designed to instill confidence in those who strive to do more—a perfect fit for our athletes, coaches and volunteers. Seeing everyone in UNRL gear will bring the Games to life in a new way, showcasing the pride, unity and shared purpose that define this event.”

UNRL joins a growing list of passionate partners for the 2026 Special Olympics USA Games, which will bring together thousands of athletes of all abilities, coaches, volunteers and fans from all 50 states. Those interested in getting involved – including volunteering or receiving event updates – can visit 2026specialolympicsusagames.org to sign up for the newsletter and learn more.

About UNRL

UNRL is a premium athleisure brand headquartered in St. Paul, Minnesota. UNRL creates apparel that blends the sophistication of professional wear with the functionality of performance gear. Designed to move effortlessly from the office to the gym and everywhere in between, each piece reflects the brand’s commitment to quality, versatility, and confidence.

About 2026 Special Olympics USA Games

The 2026 Special Olympics USA Games—scheduled for June 20-26, 2026, across Minnesota’s Twin Cities with sports competitions at the University of Minnesota and the National Sports Center in Blaine—is a national celebration of inclusivity, changing perceptions and the ability of the human spirit rising above limitations. The USA Games, with co-presenting partners Jersey Mike’s Subs and UnitedHealthcare, will be one of the biggest U.S. sporting events of the year, drawing tens of thousands of fans to celebrate the ability of nearly 3,000 incredible athletes from all 50 states as they compete in 16 Olympic-type team and individual sports. As a state with a long history of championing diversity, equity and inclusion, the USA Games now bring an unrivaled opportunity for Minnesotans to spark new energy around the Special Olympics movement and create a lasting legacy of positive change.