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Olympics
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The Spun Releases Inaugural Then & Now Issue, Highlighting Iconic Athletes in Sports History

NEW YORK--(BUSINESS WIRE)--Today, The Spun proudly unveils its inaugural Then & Now magazine issue, a commemorative edition exploring some of the most defining athletes, storylines and historic moments in sports. The first issue features in-depth interviews, original reporting, archival photography and long-form storytelling that examine the evolution of iconic teams, athletes and events. Readers will find contributions from award-winning journalists and veteran sports reporters, including...
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Intuit Announces Multi-Year Partnership with Team USA and Becomes a Founding Partner of the LA28 Olympic and Paralympic Games

MOUNTAIN VIEW, Calif. & LOS ANGELES--(BUSINESS WIRE)--Intuit announced sponsorship of the 2028 Olympic and Paralympic Games in Los Angeles as a Founding Partner....
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UNRL Gears Up as Platinum Partner for the 2026 Special Olympics USA Games

ST. PAUL, Minn.--(BUSINESS WIRE)--UNRL, a premium athletic and lifestyle brand based in St. Paul, Minn., has signed on as a Platinum Partner of the 2026 Special Olympics USA Games, taking place in Minnesota June 20-26, 2026. As part of the partnership, UNRL will produce and donate the official apparel for thousands of officials, medical staff, and volunteers, creating gear that combines performance, comfort and style to reflect the energy and pride of the Games. Inspired by the brand’s philosop...
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lululemon dévoile l’ensemble pour les athlètes des Jeux olympiques et paralympiques d’hiver de 2026 à Milano Cortina, en partenariat avec le Comité olympique canadien et le Comité paralympique canadien

VANCOUVER, British Columbia--(BUSINESS WIRE)--Aujourd’hui, lululemon (NASDAQ : LULU), en partenariat avec le Comité olympique canadien (COC) et le Comité paralympique canadien (CPC), a dévoilé le nouvel ensemble pour les athlètes d'Équipe Canada en vue des Jeux olympiques et paralympiques d’hiver de 2026 à Milano Cortina. Ce lancement marque la troisième collaboration de lululemon en tant qu’habilleur officiel d’Équipe Canada dans le cadre de son partenariat à long terme avec le COC et le CPC....
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lululemon Unveils Athlete Kit for Milano Cortina 2026 Olympic and Paralympic Winter Games in Partnership with the Canadian Olympic Committee and Canadian Paralympic Committee

VANCOUVER, British Columbia--(BUSINESS WIRE)--Today, lululemon (NASDAQ:LULU), in partnership with the Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC), revealed its new athlete kit for Team Canada ahead of the Milano Cortina 2026 Olympic and Paralympic Winter Games. This marks lululemon’s third Games as Official Outfitter of Team Canada in a multi-year partnership with the COC and CPC. “In collaboration with Canada’s top athletes, we’ve applied insights and learnings fro...
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SafeSport Releases “Protect the Dream” Public Service Announcement Ahead of the 2026 Winter Olympic and Paralympic Games

DENVER--(BUSINESS WIRE)--Ahead of the 2026 Winter Olympics and Paralympics, SafeSport releases “Protect the Dream," a PSA on safeguarding every moment for every athlete....
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PlayLA Opens Winter 2026 Youth Sports Registration, Keeping LA Kids Engaged and Active Through the Season

LOS ANGELES--(BUSINESS WIRE)--PlayLA Winter 2026 sports registration now open! Affordable leagues & clinics for ages 3–17. Sign up at LAParks.org or on the LA Parks app....
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PlayLA abre el registro para los deportes juveniles de invierno 2026, manteniendo a los niños de Los Ángeles activos y comprometidos durante esta temporada

LOS ÁNGELES--(BUSINESS WIRE)--Este invierno, el Departamento de Recreación y Parques de la Ciudad de Los Ángeles invita a las familias angelinas a mantenerse activas mediante el Programa de Deportes Juveniles y Adaptados de PlayLA. El registro ya está abierto y ofrece acceso asequible e inclusivo a programas deportivos de invierno en más de 120 centros recreativos y acuáticos de toda la ciudad. Gracias a la histórica inversión de $160 millones del Comité Organizador de los Juegos Olímpicos y Pa...
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PCM Encore Announces Official Sponsorship of USA Skimo National Team Ahead of World Cup and 2026 Winter Olympic Games

BELLEVUE, Wash.--(BUSINESS WIRE)--PCM Encore, a technology-forward, independent fiduciary financial advisor providing comprehensive private wealth management services to individuals, trusts, and family offices, is proud to announce its official title sponsorship of the United States Ski Mountaineering Association (“USA Skimo”) in the lead up to the International Ski Mountaineering Federation’s Ski Mountaineering World Cup and the team’s upcoming Olympic campaign. This partnership comes at a piv...
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Corona Cero Brings Golden Moments to the Mountains of Milano Cortina 2026

MILAN--(BUSINESS WIRE)--As the 100-day countdown to the Olympic Winter Games continues, and in a year the global Corona brand is celebrating its 100th anniversary, Corona Cero is officially set to bring golden moments to the slopes of Milano Cortina 2026. As the first no-alcohol beer sponsor of the Winter Olympics, the brand is revving up its “For Every Golden Moment” global platform to invite consumers to celebrate every golden moment any time, any season. What began at the Olympic Games Paris...