Tour24 Introduces Tori: Conversational AI Tour Assistant

Built directly into Tour24’s self-guided tour platform, Tori delivers real-time answers - enhancing the tour, supporting leasing teams, and converting more prospects into applications.

BOSTON--(BUSINESS WIRE)--As the leading provider of self-guided tours in multifamily, Tour24 is once again redefining the future of leasing with Tori, its new Conversational AI Tour Assistant. This next-level innovation enhances an already proven solution that attracts high-intent prospects. Designed with advanced natural language understanding and adaptive learning, Tori doesn’t just assist, it evolves with every interaction to deliver smarter, more personalized tours.

Tour24-powered tours have driven measurable results, including a 75% decrease in delinquency and an 87% application approval rate. With Tori now guiding each experience, these outcomes are poised to climb even higher - delivering an effortless, intelligent, and human-like experience that helps properties lease faster.

“Leasing teams thrive when community tours are easy and engaging,” said Georgianna W. Oliver, CEO and Founder of Tour24. “Tour24 already drives 35% more tours, and with Tori, those results will soar. Our AI assistant listens, learns, and guides renters with confidence as they explore their next home.”

Debuting at OpTech, Tori helps leasing teams elevate both productivity and the renter experience. By blending advanced automation with authentic human-like interaction, Tori delivers measurable impact, increasing tour satisfaction, conversion velocity, and operational efficiency while streamlining the path from touring to leasing. As more prospects choose self-guided tours, Tori ensures these experiences are not only convenient but the highest-quality way to explore a community, providing personalized guidance and real-time answers resulting in quicker decisions.

Tori transforms self-guided tours into a seamless bridge between scheduling and leasing. It responds instantly to questions, and keeps every interaction on track - with no lift from the onsite team. Beyond guiding tours, Tori delivers the information prospects need most - on availability, pricing, amenities, and community features - while capturing behaviors and inquiries through the Tour24 Explore Dashboard and Analytics Portal, giving teams actionable insights to close leases faster. Tour24 continues to lead multifamily leasing innovation - powered by automation, elevated by human insight, and built for the future of renting.

About Tour24

Tour24 is the multi-award-winning app for apartment owners and operators offering self-guided tours. The solution provides future renters easy access to self-guided tours via a custom, in-person, interactive and audio/visual tour experience. Tour24 integrates with existing technology stacks and is the most comprehensive solution available today. Led by a high-caliber team of industry experts, Tour24 delivers more traffic, more tours, and ultimately more leases. The company is based in Boston and is privately held. Learn more at tour24.io.