Hibbett Unwraps Flexible Shopping Options for More Holiday Cheer

Two New Buy Now Pay Later Payment Partners Added – Affirm and Afterpay

BIRMINGHAM, Ala.--(BUSINESS WIRE)--Hibbett, Inc., a leading retailer of athletic-inspired fashion and footwear has added two new flexible options to their omnichannel shopping experience. Consumers can now take advantage of more ways to pay for athleisure and footwear purchases with the newest additions of Affirm and Afterpay, for purchases in store and online.

“We are excited about the new payment partnerships we have added, to give shoppers some more flexibility this holiday season,” said Bill Quinn, CIO, Hibbett. “We are continuously looking for ways to improve customer shopping experiences, especially during the holiday season.”

“We’re excited to partner with Hibbett to bring Afterpay’s transparent, interest-free payment options to their customers nationwide. This collaboration reflects our shared commitment to making shopping more accessible and flexible, especially during the holiday season when consumers are looking for payment solutions that work with their budgets,” said Tanuj Parikh, Head of Commercial, Cash App and Afterpay.

With the official festive season kick off just around the corner, many consumers are starting their shopping earlier and gift-giving budgets are top of mind. Hibbett is adding two more flexible payment options to allow shoppers to choose the payment methods that work best for them and their wallets. In addition to Klarna, Hibbett has now added Affirm and Afterpay as Buy Now Pay Later (BNPL) options, allowing qualified shoppers to easily split purchases into smaller, manageable payments over time, instead of paying the full amount upfront.

A More Flexible Way to Pay

Hibbett now offers two additional significant BNPL providers — Affirm and Afterpay, allowing qualified shoppers to split purchases into smaller payments over time, with the ease of a click.

• Affirm – pay over time with clear, predictable payments. For eligible shoppers, choose to pay in 4 interest-free installments every two weeks or select monthly payments for larger purchases – always with no late fees, no hidden fees, and no compounding interest.
• Afterpay – shop now, pay later with four interest-free payments, with no fees when paid on time, or select a monthly installment plan for big-ticket items – no hard credit checks required.
• Klarna – giving shoppers the freedom to pay their way, with no hidden fees or surprises. Split purchases into four interest-free payments, pay in 30 days, or choose monthly financing for bigger buys.

Making Holiday Shopping Easier Than Ever

As shoppers look to maximize convenience this season, Hibbett continues to expand its suite of digital and in-store benefits:

• Clutch Delivery Services – new options to get gifts fast this holiday season with Buy Online, Pickup Today; 2 Day Business-Day Delivery and Same Day Delivery with Doordash and Uber Eats.
• Hibbett Rewards – sign up for free membership, unlock exclusive perks like free shipping and get rewarded for every purchase.
• Hibbett Kids – shop a curated selection just for the littles.
• Sneaker Release Calendar – find the latest drops for yourself or the sneakerheads on your gift list.
• Mobile App – seamlessly browse, buy, and manage purchases anytime, anywhere.

This holiday season, Hibbett is focused on making shopping simple, flexible, and fun with more options than ever before.

About Hibbett, Inc.

Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with more than 1,000 specialty stores, located in 36 states nationwide. Marking its 80^th anniversary in 2025, Hibbett continues to build on a legacy of convenient locations providing personalized customer service and bringing access to premium product, coveted footwear and apparel from top brands like Nike, Jordan, adidas and New Balance in underserved communities. Consumers can browse styles, find new releases, shop Toe-2-Head fits and make purchases online or in their nearest store by visiting www.Hibbett.com or www.KidsHibbett.com. Hibbett is owned by JD Sports Fashion plc, a leading global omnichannel retailer of Sports Fashion brands. Follow us @HibbettOfficial on Instagram and X and @Hibbett on Facebook and TikTok.

Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license. For licenses and disclosures, see affirm.com/licenses.