Laurel Secures Investment from Workday Ventures to Reshape How Professional Services use AI to Track, Manage, and Maximize Time

Laurel to Join Workday’s Partner Network, Enhancing AI Time-Tracking Capabilities for Legal, Consulting, and Accounting Teams

SAN FRANCISCO--(BUSINESS WIRE)--Laurel, a pioneer in AI-powered time intelligence, today announced a strategic investment from Workday Ventures. The investment affirms Laurel’s position as a leading platform transforming how professional services firms capture and leverage time data to drive business value. As part of the Workday Ventures’ investment, Laurel will become a Workday Innovation Partner, joining a community of innovators delivering AI capabilities to customers.

Laurel’s mission is to help companies and workers reclaim time. Its AI-powered time platform, used by hundreds of top enterprise professional services firms, automatically captures, categorizes, and analyzes how time is spent across work activities. By linking time data to business outcomes, Laurel enables firms to optimize workforce productivity, maximize profitability, and allocate resources more effectively. Laurel is trusted by leading firms such as Ernst & Young, Freshfields, Grant Thornton, and Crowell & Moring.

“We’re thrilled to be joining the Workday Innovation Partner network,” said Kourosh Zamani, co-founder and head of partnerships at Laurel. “Workday's focus on shaping the future of work aligns with our mission to make time more valuable for professionals and their organizations.”

"AI has the potential to revolutionize how organizations manage time so that their people are focused on the most strategic work, helping drive better employee satisfaction and productivity," said Barbry McGann, managing director and senior vice president, Workday Ventures. "We are excited to invest in and partner with Laurel, supporting their mission of innovating to help customers make the most out of their employees’ time, delivering real value for businesses.”

Customers using Laurel report up to 80% reductions in manual time entry and gain an average of 28 reclaimed billable minutes per day per professional. This translates into 4-11% gains in profitability. Laurel's ROI methodology has been independently audited and validated by a Big-4 Firm. The platform currently processes over $5B in gross market value for its customers, and +$360M of that amount is net-new value attributable to Laurel. In addition, Laurel saves its professionals up to 80% in time recording, freeing them to work on more strategic work.

“At Laurel, we believe AI can help support people in doing their best work, reducing time spent on administrative tasks so they can focus on more strategic projects. That’s a win-win for companies and their employees,” said Ryan Alshak, co-founder and CEO of Laurel.

About Laurel

Founded in 2018, Laurel is the world's first AI Time platform for professional services firms. It serves many of the largest accounting, consulting, and law firms globally. Laurel's AI automates work time and links time data to business outcomes, transforming how organizations track, analyze, describe, and optimize their most valuable resource: time. This enables firms to increase profitability, improve client delivery, and make data-driven strategic decisions.

For more information, visit www.laurel.ai