Cizzle Brands Announces Chain-Wide Launch of CWENCH Hydration™ at Longo’s; Non-Brokered Private Placement

CWENCH Hydration™ is now being sold in all 39 Longo’s Markets in Southern Ontario, adding to the brand’s presence in the Greater Toronto Area as well as surrounding regions. The Company is also pleased to announce a non-brokered private placement financing of up to 9,722,222 units at a price of $0.36 per unit for gross proceeds of up to $3.5 million which will provide the Company with working capital to continue its strategic growth plans.

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TORONTO--(BUSINESS WIRE)--Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the “Company” or “Cizzle Brands”), is pleased to announce that CWENCH Hydration™ is now being sold by Longo’s, an Ontario supermarket chain that is part of the Empire Company Limited family of grocery banners. This launch is part of Cizzle Brands’ initiatives to commercialize CWENCH Hydration™ in strategically chosen markets across Canada, the United States, and Europe through channels including local grocery chains. CWENCH Hydration™ is also sold by other prominent regional grocers in Ontario including Metro, Fortinos, and Farm Boy (which is also part of Empire Company).

All 39 locations of Longo’s are now carrying CWENCH Hydration™, adding to availability of the product in key urban centres including the Greater Toronto Area, Hamilton (Ancaster), Kitchener, and Guelph. All core flavours of CWENCH Hydration™ are being carried including Blue Raspberry, Rainbow Swirl, Cherry Lime, Berry Crush, and Coach Chippy’s Tropical Flow. Longo’s is promoting CWENCH Hydration™ as part of its weekly flyer, which can be viewed at the following link: https://www.longos.com/flyers

On Sunday, July 20, 2025, from 1pm – 3pm ET, Cizzle Brands will be hosting a meet-and-greet with Coach Chippy at the Leaside location of Longo’s in Toronto (93 Laird Drive, Toronto, Ontario, M4G 3T7) to commemorate the official launch of CWENCH Hydration™ in Longo’s supermarkets.

Cizzle Brands’ Founder, Chairman, and Chief Executive Officer John Celenza commented, “Demand for CWENCH across Canada continues to outpace our expectations, and so we’re focussed on making sure that it’s available where people want it as part of their day-to-day lives. Both athletes and families looking to live a healthier lifestyle rely on Longo’s, and other Empire Company banners, for their everyday needs. This is why we’re so excited to be in Longo’s where we expect to make a big splash at launch with displays that will stop you in your tracks.”

Non-Brokered Private Placement

Building upon the Company’s strong Fiscal Q3 2025 sales performance, the Company is pleased to announce its intention to offer (the "Offering") up to 9,722,222 units (each, a "Unit") of the Company at a price of $0.36 per Unit, by way of non-brokered private placement, for gross proceeds of up to $3,500,000.

Each Unit will consist of one common share of the Company (each, a "Share") and one share purchase warrant of the Company (each, a "Warrant"). Each Warrant entitles the holder thereof to purchase one additional Share of the Company at a price of $0.44 for a period of thirty-six months from the date of issuance.

The net proceeds from the Offering will be used primarily for working capital and general corporate purposes.

The closing of the Offering is subject to receipt of all necessary regulatory approvals, including the approval of Cboe Canada Inc. (“Cboe Canada”). All securities issued under the Offering will be subject to a statutory four month and one day hold period from their date of issue pursuant to National Instrument 45-102 – Resale of Securities. The Company retains the right to close the Offering in one or more tranches.

The Company may pay finder’s fees in respect of those purchasers under the Offering introduced to the Company by certain persons in accordance with the policies of, and subject to the approval of, Cboe Canada.

This news release does not constitute an offer to sell or a solicitation of an offer to buy any of the securities described in this news release. Such securities have not been, and will not be, registered under the United States Securities Act of 1933, as amended (the “U.S. Securities Act”), or any state securities laws, and, accordingly, may not be offered or sold within the United States, or to or for the account or benefit of persons in the United States or “U.S. Persons”, as such term is defined in Regulation S promulgated under the U.S. Securities Act, unless registered under the U.S. Securities Act and applicable state securities laws or pursuant to an exemption from such registration requirements.

Change of Principal Regulator

Cizzle Brands also announced a change in its principal securities regulator, effective as of today, from the British Columbia Securities Commission (the “BCSC”) to the Ontario Securities Commission (“OSC”). This change is being implemented in accordance with guidance provided by the BCSC. Cizzle’s principal regulator was determined to be British Columbia for the Company’s predecessor company, 1348512 B.C. Ltd., on the basis of jurisdiction of incorporation and location of management at the time that it became a reporting issuer. Following a reverse takeover, the BCSC requested that the Company change its principal regulator to the OSC on the basis of location of head office and the fact that the Company is listed on Cboe Canada. Cizzle continues to be incorporated in British Columbia, with a registered and records office in British Columbia.

About Cizzle Brands Corporation

Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 3,000 locations in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.

For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/

For more information about CWENCH Hydration™, please visit: https://www.cwenchhydration.com

On behalf of the Board of Directors of the Company,

CIZZLE BRANDS CORPORATION

“John Celenza”

John Celenza, Founder, Chairman, and Chief Executive Officer

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION

This news release contains "forward-looking information" within the meaning of applicable securities laws, which may include, but is not limited to, the successful closing of the Offering in one or more tranches, the anticipated gross proceeds of the Offering, the receipt of all applicable required approvals in respect of the Offering, including but not limited to the approval of Cboe Canada, the intended use of the net proceeds of the Offering, the Company’s ability to complete the Offering on the proposed terms or at all, the hosting of a meet-and-greet with Coach Chippy and the Company’s business plans and objectives. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.

Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.