Hallmark Announces Integration with CareRev’s On-Demand Healthcare Workforce Marketplace

Combined solution expands hospitals’ access to high-quality nursing talent, bridging the gap between existing float pools and traditional long-term travel agency contracts

CHARLESTOWN, Mass.--(BUSINESS WIRE)--Hallmark, a leading healthcare workforce management technology company, today announced a strategic integration with CareRev, an on-demand workforce platform purpose-built for acute care. The combined solutions give Hallmark customers immediate access to CareRev’s network of more than 35,000 highly qualified per diem nurses.

“This collaboration strengthens Hallmark’s commitment to helping health systems adopt more flexible workforce strategies that empower their internal teams while optimizing the use of external staffing agencies,” said Brandon Chamberland, Chief Strategy & Partnerships Officer at Hallmark. “By integrating CareRev, hospitals and health systems now have a comprehensive platform to handle every tier of clinical staffing—full-time, part-time, float pools, travel nurses, and now on-demand professionals who represent the future of healthcare staffing.”

CareRev’s innovative on-demand nurse workforce marketplace adds crucial flexibility at a time when hospitals and health systems are grappling with staffing shortages and pressure to reduce costs. It allows nurse managers to tap into a pool of highly experienced clinicians who prefer flexible work schedules before turning to more costly staffing agencies to fill remaining vacancies. Once internal resources are fully utilized, nurse managers can seamlessly post per diem shifts to Einstein II (VMS), where integrated on-demand professionals claim shifts in real time.

“By tapping into on-demand talent first, healthcare facilities can maintain high-quality care while avoiding the unnecessary constraints of travel contracts,” said Brandon Atkinson, CEO of CareRev. “CareRev’s flexible workforce model offers a cost-effective way to quickly ramp up—or scale back—staffing in response to fluctuating patient volumes. At the same time, it helps create a more resilient workforce by offering nurses the flexibility to pick up shifts on their own terms, ensuring greater work-life balance while still delivering high-quality care.”

According to the 2025 Hallmark Workforce Trends Survey, a significant majority of nurses cited flexible scheduling as a top driver of satisfaction—ranking it as critical to reducing burnout and improving career longevity. Meanwhile, 59% of healthcare leaders pointed to technology limitations as a key barrier to offering per diem roles. By uniting Hallmark’s workforce management platform with CareRev’s on-demand marketplace, the integration directly addresses those limitations, empowering hospitals to tap into the flexible workforce while keeping staffing efficient and cost-effective.

Hallmark’s Einstein II platform delivers a suite of workforce solutions for healthcare organizations, including technology for building and managing internal float pools and a vendor management module that seamlessly integrates external staffing agencies when necessary. The company’s unique internal-first staffing methodology helps health systems reduce reliance on costly external staffing, resulting in a more sustainable and economical workforce model.

Discover how the Hallmark-CareRev integration empowers healthcare facilities with flexible, cost-effective staffing solutions: https://info.hallmarkhcs.com/demo.

About Hallmark
Hallmark offers a fully integrated SaaS platform for healthcare workforce management. Our Einstein II product streamlines the sourcing and deployment of contingent clinical labor while our Heisenberg II product automates the provider lifecycle from contracting to compensation, all with exceptional effectiveness, transparency, and cost savings. Partnered with our advanced strategies and deep expertise, Hallmark’s leading-edge technology solutions empower healthcare organizations to thrive. To learn more, visit: www.hallmarkhcs.com.

About CareRev
CareRev is the on-demand workforce platform purpose built for acute care. CareRev improves healthcare professional well-being and reduces costs for hospitals and healthcare systems nationwide by providing easy access to a flexible workforce. More than 35,000 (and growing) highly-qualified healthcare professionals use the CareRev app to set their own schedule, earn more and live life on their own terms. Learn more at www.carerev.com or follow us on LinkedIn.