Teton Ridge Appoints Ande Wall as Senior Vice President of Programming and Content

Seasoned ESPN Leader to Oversee Sports Programming & Content Including The Cowboy Channel, Teton Ridge FAST Channel, Podcasts and more

FORT WORTH, Texas--(BUSINESS WIRE)--Teton Ridge, a leading force in Western sports and entertainment, today announced the appointment of Ande Wall as Senior Vice President of Programming and Content. With more than two decades in sports production, storytelling, and talent development, Ande will lead Teton Ridge’s sports programming and content strategy including oversight of the recently acquired platform The Cowboy Channel.

Ande joins Teton Ridge following a distinguished career at ESPN, where she was most recently head of production at Longhorn Network (LHN), overseeing studio production, original programming, social media, and content development. She led a team of producers, editors, photographers, and on-air talent, driving the creation of award-winning programming across linear and digital platforms. In addition to managing production, Ande played a key role in talent recruitment and development, working with industry figures such as Sam Ponder (NFL Countdown), Emmanuel Acho (Uncomfortable Conversations with a Black Man), and Kaylee Hartung (Thursday Night NFL on Amazon Prime).

“Ande is a dynamic leader with an incredible track record of creating compelling sports content that resonates with audiences,” said Deirdre Lester, CEO of Teton Ridge. “Her expertise in live production, digital storytelling, and brand-building will be instrumental as we continue to expand our media footprint. With Ande at the helm of our sports content strategy, we are positioned to further elevate the storytelling of Western sports and culture, while also ensuring The Cowboy Channel remains the premier destination for fans.”

Her tenure at ESPN also included leadership roles contributing to flagship programs like SportsCenter, SportsNation, and Texas GameDay. She was instrumental in developing marketing campaigns for LHN’s top shows, earning multiple Emmy and College Sports Media Awards. Ande began her career as a reporter and columnist, covering major sports teams, Big 12 athletics, and Texas high school football.

“As a native Texan, I’ve seen firsthand the passion for Western sports,” said Ande Wall, Senior Vice President of Programming and Content at Teton Ridge. “Fans are eager for more access to the athletes, stories and places that make this industry so special. Teton Ridge and The Cowboy Channel are creating new opportunities to deliver that content, and I’m thrilled to build on that momentum—expanding our reach and deepening the connection between the sport and its audience.”

This appointment builds on Teton Ridge’s continued momentum in the sports and entertainment space. With the acquisition of The Cowboy Channel, the launch of the Teton Ridge FAST Channel, and an expanding slate of digital content—including podcasts and original programming—Teton Ridge is redefining the landscape of Western sports, entertainment, and culture. From live broadcasts to digital innovation, the company continues to set new industry standards and expand its influence.

In addition to its sports-driven content initiatives, Teton Ridge Entertainment serves as the company’s dedicated division for film, TV, and new media, led by Jillian Share. This division operates with a distinct focus, complementing the company’s broader efforts in Western sports and live events.

About Teton Ridge

Teton Ridge, owned by TWG Global, is dedicated to expanding the reach and impact of Western sports and culture. TWG Global is co-chaired by Mark Walter and Thomas Tull, who launched Teton Ridge in 2019 with support from investors including Jim Breyer and the Lee Bass Family Office. TWG Global launched Teton Ridge in 2019 with support from investors including Jim Breyer and the Lee Bass Family Office.. Since its inception Teton Ridge has grown through strategic acquisitions and initiatives, including The American Rodeo Contender Series & Championship Weekend - live on FOX Sports, The American Performance Horseman, and the acclaimed docuseries Window to the West. Its portfolio also includes Better Barrel Races, C&I Magazine, The MauneyCast, and the Let’s Freakin’ Rodeo podcast. In 2024, Teton Ridge acquired The Cowboy Channel and Cowgirl Channel, cementing its leadership in Western sports media. Teton Ridge is also the parent company of Teton Ridge Entertainment, a film and television studio led by President Jillian Share that explores Americana stories and highlights the themes, ethos, and setting of the American West.