The New BusinessWire.com: A Smarter, Faster Way to Discover News
Big news! We’ve officially launched the redesigned BusinessWire.com, a high-performance hub for press releases, breaking news, and media engagement. Whether you’re a journalist, a communications professional, or an avid news consumer, our new site is designed to make finding and sharing news easier than ever.
Why a New BusinessWire.com?
At Business Wire, we’re all about innovation and impact—not just in how we distribute news but in how we help our clients’ stories get discovered. Our new site brings a modern, intuitive experience that streamlines how news is found, read, and shared.
Quick refresher: Distributing a press release through a newswire service offers significant benefits, primarily in its ability to reach a wide and targeted audience. Your news is sent to a broad network of journalists, media outlets, and industry-specific audiences, ensuring it gets in front of the right people.
Newswire distribution also enhances visibility and media engagement. Press releases published online improve SEO, increasing their discoverability through search engines. This is further amplified when multimedia elements like photos and videos are included, boosting the chances of media pickup and generating interest from journalists and bloggers. With robust analytics and reporting, companies can measure the success of their campaigns, refine strategies, and continue reaching their target audiences effectively.
Business Wire's new website was designed with this in mind, focusing on helping you better reach your audiences and achieve your desired results while making your news easier to discover.
What’s New?
We packed our site redesign with upgrades to help you get the most out of BusinessWire.com. Here’s what’s new:
A Fresh Look & Improved Readability – Press releases and site pages are now easier to read with a sleek, mobile-friendly design optimized for all devices.
Smarter Search & Discovery – Easily find the news you’re interested in with enhanced search tools and filters. Save your searches and opt to have them e-mailed to you.
Boosted SEO for Greater Visibility – Business Wire’s new website is designed to enhance the visibility of your press releases through improved SEO. The site features optimized press release pages with cleaner URLs, an SEO-friendly structure, and faster load times to improve search rankings. Additionally, expanded industry tags and improved internal linking help drive targeted audiences to relevant news, increasing discoverability and engagement.
Easier Access to Resources – Our robust Resource Center is packed with valuable insights, including blog articles, guides, infographics, videos, and more. All content is organized by category, making it easy to find information tailored to your interests or role in the communications industry. Whether you prefer browsing by topic or using the enhanced search functionality, discovering expert insights and best practices has never been simpler.
Your News on BusinessWire.com
Business Wire offers a suite of features designed to transform standard press releases into dynamic news stories. By incorporating multimedia elements such as photos, videos, infographics, and GIFs, companies can enrich their narratives, making them more compelling and shareable. Business Wire's multimedia press releases feature an imagery carousel, allowing readers to view, download, and easily share assets. Including keyword-rich captions with visuals adds context and enhances search engine optimization (SEO), enabling journalists and media outlets to utilize these assets more effectively.
Beyond multimedia, Business Wire enhances press releases with rich text formatting options, including bold and italic text, financial tables, and bulleted lists, ensuring content is both eye-catching and readable. The Release Summary feature provides a concise overview, enticing readers to delve deeper into the full story. Callout text highlights key messages or quotes, drawing attention to pivotal information. Additionally, integrating company branding elements such as full-color logos linked to official websites, along with essential company details, boosts brand awareness and drives inbound traffic. Direct links to social media profiles and relevant hashtags further enhance engagement, connecting audiences to broader conversations and increasing the reach of your news.
Bookmark These Pages
In addition to our new Newsroom, here are a few other pages on BusinessWire.com you don’t want to miss!
Why Business Wire: Learn about Business Wire’s expertise in press release distribution, emphasizing our ability to enhance news visibility and engagement through optimal formatting, global partnerships, and dedicated support.
Sample Press Releases: The Sample Press Releases page showcases examples of press releases enhanced with elements like photos, videos, logos, and social media links to maximize impact and engagement.
Solutions Pages: Business Wire’s Solutions pages provide resources tailored for PR Professionals, IR Professionals, Agencies, and Pre-IPO & Public Companies. You’ll also find industry-specific pages for Finance & Consulting, Technology, Healthcare, the Industrial Sector, and Energy & Materials.
Resource Center: Business Wire's Resources & Education page offers guides, success stories, webinars, and more to help PR, IR, and marketing professionals enhance their communications and press releases.
Explore the New BusinessWire.com
The new and improved BusinessWire.com is designed to provide a seamless and engaging experience, whether you're crafting your next press release or exploring valuable news and resources.
Ready to get started? Create an account with Business Wire today and send your release to the right audience. Or sign up for PressPass to receive daily news tailored to your interests, keeping you up to date with the latest industry trends.
We’ll continue to enhance the site and add new content, so stay tuned for even more ways to elevate your communications!
