+60%+59%+58%+57%+56%release views+36%+35%+34%+33%+32%inbound traffic+99%+98%+97%+96%+95%social shares228218208198188seconds average view time
the problem
Launching a Cutting-Edge Communications Platform
Spok launched Spok Care Connect, a cloud-based healthcare communication platform designed to streamline collaboration by connecting care teams and patient information into messaging and alerting applications. With no tangible product to showcase, Spok needed a way to raise awareness and drive engagement.
Turning to Interactive Media
Business Wire's Interactive Media transforms static content into engaging, interactive experiences that capture attention, boost engagement, and drive deeper audience connections.
The Results
Spok saw exceptional results, surpassing all of their previous news releases. This included 60% more views than previous releases, 36% more inbound traffic, and 99% more social shares. Readers spent an average of 228 seconds viewing their interactive media asset.
Make Your Next Release Interactive
Learn why Spok and others use Business Wire Interactive Media to share their news.